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NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Online Marketing Summit
 

NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Online Marketing Summit

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Vasant Singal shares a Case Study on NIIT Emperia, and how they leveraged Online Marketing in reaching out to the target market segment....

Vasant Singal shares a Case Study on NIIT Emperia, and how they leveraged Online Marketing in reaching out to the target market segment.

The presentation was given at OMCAR 2009 - The Online Marketing Summit

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    NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Online Marketing Summit NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Online Marketing Summit Presentation Transcript

    • STAY SHARP NIIT Imperia Confidential 05Mar09
    • WITH NIIT Imperia Confidential 05Mar09
    • Management Programs from the IIM’s Now in your city after office hours NIIT Imperia Confidential 05Mar09
    • ACADEMIC ALLIANCES IIM Ahmedabad IIM Indore IIM Calcutta IIFT New Delhi IMT Ghaziabad IIM Lucknow NIIT Imperia Confidential 05Mar09 4
    • IMPERIA’S VALUE PROPOSITION • Sourced From The Best Faculty & Reputed Institutes HIGH QUALITY EDUCATION • Standard Open Programs Or Customized Programs • Programs Pitched At Different Seniority Levels • Programs delivered conveniently to balance work with learning CONVENIENCE • No outstation travel required: No cost or time loss • 18 Centres across the country TOP QUALITY FACULTY • Facilitate quick ramp ups SIMULTANEOUSLY AVAILABLE • Common and uniform inputs ACROSS LOCATIONS • Replicate the class room experience CERTIFICATION • Direct from institutes • Subject to their intern controls and evaluation systems NIIT Imperia Confidential 05Mar09 5
    • NIIT IMPERIA MODEL NIIT Imperia Institute CERTIFICATION REACH & SALES/MARKETING EVALUATION OPERATIONS & ACADEMIC PROCESSES PEDAGOGY TECHNOLOGY LIVE TEACHER – CLASSROOM STUDENT DELIVERY INTERACTION EXPERIENCE NIIT Imperia Confidential 05Mar09 6
    • NIIT IMPERIA STUDIOS AND REMOTE CLASSROOMS  Studio (5) Remote Classrooms running(18)  Corporate Classrooms (6) Operational Cities (17) NIIT Imperia Confidential 05Mar09 7
    • “SYNCHRONOUS LEARNING” REPLICATION OF LIVE CLASSROOM EXPERIENCE - Full features of face-to-face teaching - Raised-hand seeking teacher’s attention - Quizzes randomly created by the teacher - Tabulation of responses NIIT Imperia Confidential 05Mar09 8
    • NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW NIIT Imperia Confidential 05Mar09 9
    • ALUMNI FROM CORPORATES Telecom IT ITES Healthcare Government BFSI FMGC NIIT Imperia Confidential 05Mar09 10
    • ADDRESSING MANAGEMENT DEVELOPMENT NEEDS MANAGEMENT LEVEL PROGRAM Senior Managerial Level (above • Senior Management Program- IIM Calcutta 10 yrs. of work experience) • Executive General Management Program- IIM Lucknow Middle Managerial Level ( 5 to • Executive Program in Advanced Marketing Strategy- IIM Indore 10 yrs. of work experience) • Advanced Program in Strategic Management- IIM Calcutta • Post Graduate Certificate Program in Management- IIM Indore Junior Managerial Level (3 to • Post Graduate Certificate in International Business- IIFT New Delhi 5 yrs. of work experience) • Executive Program on Managing Business Decisions- IIM Calcutta • Certificate Program in Business Administration- IIM Indore • Executive Program for Young Managers- IMT Ghaziabad Entry Level (0 to 3 yrs. of work • Executive Program in Applied Finance- IIM Calcutta experience) • Post Graduate Certificate in Sales & Marketing- IIM Indore • Post Graduate Certificate in Retail Management- IIM Indore • Certificate Program in Management of Software Development- IIM Calcutta • Executive Program in Supply Chain Management- IIM Calcutta NIIT Imperia Confidential 05Mar09 11
    • INTERNET – TARGETING AND ENGAGEMENT Offline Marketing Online Marketing TV/Press/Radio/Outdoors etc Internet Monologue Dialogue Spray N Pray Aim & Shoot Qualitative Quanititative Attention Engagement NIIT Imperia Confidential 05Mar09
    • PERFORMING CHANNELS We’ve used a wide variety of online mediums to reach out to our TG. 1. Search Marketing 2. Content Networks 3. Selective ad networks 4. Niche Publishers NIIT Imperia Confidential 05Mar09
    • SOURCE OF TRAFFIC Search Content Ad networks Publishers • Google AOL  Google  Tyroo  • Yahoo content  Komli  Monster network Cricbuzz • MSN  Admagnet   Youmint  NDTV  Ibibo  ZEE News  Monster  Times Job NIIT Imperia Confidential 05Mar09
    • HOUR WISE LEADS We observed a fair amount of leads during late evening hours! NIIT Imperia Confidential 05Mar09
    • NON RPC PROBLEM • Over the Jan feb lead generation cycle, we encountered a problem of getting a lot of leads which were non contactable over the phone numbers mentioned • Such leads were an issue for us and resulted in the contact centre spending a lot of time trying to contact such leads and the agents ending up getting frustrated NIIT Imperia Confidential 05Mar09
    • SMS LEAD VALIDATION PROCESS NIIT Imperia Confidential 05Mar09
    • SMS LEAD VALIDATION PROCESS NIIT Imperia Confidential 05Mar09
    • SMS LEAD VALIDATION PROCESS SMS Going with the Brand name NIIT Imperia Confidential 05Mar09
    • SMS LEAD VALIDATION PROCESS NIIT Imperia Confidential 05Mar09
    • SMS LEAD VALIDATION PROCESS NIIT Imperia Confidential 05Mar09
    • INTEGRATED MARKETING TV Newspaper Magazines Radio Outdoor Digital Marketing Ground Events Direct Marketing Trade Point of Purchase NIIT Imperia Confidential 05Mar09
    • PAY FOR PERFORMANCE MODEL Advantages Disadvantages • Pay for Results • Only CPM monitization • Campaign Management by some publishers by Experts • Faster Response • Cost Reduction NIIT Imperia Confidential 05Mar09
    • ROAD AHEAD Search Marketing Search Optimization Contextual Advertising E-mail- Viral Marketing RSS Feed Site Target Banner Social Networks Blog Sites Community Forums SMS Alert NIIT Imperia Confidential 05Mar09
    • vasant.singal@niit.com 9818813490 THANK YOU NIIT Imperia Confidential 05Mar09 26