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Local Search Optimization- Robin Goel
 

Local Search Optimization- Robin Goel

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Robin Goel of OMLogic taking on Local Search strategy for Online Business House at OMlogic Session

Robin Goel of OMLogic taking on Local Search strategy for Online Business House at OMlogic Session
http://robingoel.wordpress.com/

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    Local Search Optimization- Robin Goel Local Search Optimization- Robin Goel Presentation Transcript

    • www.omlogic.com Robin Goel OM Logic http://www.robingoel.wordpress.com
    • www.omlogic.com What Is Local Search.. ? Wikipedia: Local Search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against structured database of local business listings(LBL). http://www.robingoel.wordpress.com
    • www.omlogic.com Why Local Search.. ?
      • More than 40% of searches on the internet has Local intent.
      • The users of Yellow Pages are rapidly moving to Internet
      • Yellow Pages.
      • On Yahoo alone 100 Million unique visitors per month search
      • with Local intent.
      http://www.robingoel.wordpress.com
    • www.omlogic.com Some Local Search Facts.
      • Local search uses a different algorithm to organic results.
      • The number and importance of social/local websites is
      • growing and are becoming very important as they carries
      • user generated content which shopper crave for.
      • You do NOT need a website to appear in Local search.
      http://www.robingoel.wordpress.com
    • www.omlogic.com Different Local Search Engines. http://www.robingoel.wordpress.com
    • www.omlogic.com Why Local Business Centre..?
      • Free listings
      • Free updates
      • Free Insights
      • Add photos and videos
      • Add Multiple listings
      http://www.robingoel.wordpress.com
    • www.omlogic.com Adding your Business http://www.robingoel.wordpress.com
    • www.omlogic.com How to Optimizing for Local Search
      • Add your business physical address on every page
      • Create a directions or find us page on your site
      • Have telephone number on your site
      • Link to your business location on Google maps from the address on your site
      • Include location names in your titles e.g. Midson Care Services in New Delhi
      • Maximize your listings by adding photos and videos.
      http://www.robingoel.wordpress.com
    • www.omlogic.com
      • Reviews are important in Local search
      • Should be genuine
      • Harvest from multiple sources and vertical search websites
      • Increase likelihood of contact
      • Play a factor in Local Search rankings
      Reviews http://www.robingoel.wordpress.com
    • www.omlogic.com Types of Results
      • Gives 10 results
      • Name of business
      • Website URL
      • Telephone number
      10 Pack Result http://www.robingoel.wordpress.com
    • www.omlogic.com Types of Results
      • Gives 3 results
      • Name of business
      • Website URL
      • Telephone number
      • Address of business
      3 Pack Result http://www.robingoel.wordpress.com
    • www.omlogic.com Types of Results
      • Gives one result
      • Name of business
      • Website URL
      • Telephone number
      • Full Address of business
      1 Pack Result http://www.robingoel.wordpress.com
    • www.omlogic.com What factors makes you Rank
      • Google ‘s LBC:
      • Local business centre
      • Trust of business:
      • In other domains, Links from trusted domains
      • Well structured website:
      • Good titling, internal links, keywords etc.
      • Listed in local directories and vertical directories:
      • Get listed in any local directories
      • References/ links from other sites:
      • Good links with location in anchor text
      • Number of reviews:
      • Most new visitors will look to these customers reviews to get a
      • quick impression of the business
      • Your actual business location. Proximity to search term:
      • The search term might contain a certain neighborhood name and
      • the distance you are from that search term will determine if your
      • site shows up
      • Using Google maps:
      • Categorization of LBL:
      http://www.robingoel.wordpress.com
    • www.omlogic.com Local Yellow Pages http://www.robingoel.wordpress.com
    • www.omlogic.com Local Business Data providers http://www.robingoel.wordpress.com
    • www.omlogic.com Local Social Networks http://www.robingoel.wordpress.com
    • www.omlogic.com Recap
      • Get Listed in Google, Yahoo, Live, Ask
        • Add Photos, Details, Video
      • Get listed in Yellowpages
      • Get Listed in Yelp, Insiderpages etc
      • Reference your website when possible
      • Ask clients for reviews
      • Use Roboforms and Getlisted.org to make it easier.
      http://www.robingoel.wordpress.com
    • www.omlogic.com http://www.robingoel.wordpress.com
    • www.omlogic.com http://www.robingoel.wordpress.com v