How Startups and Small Indian companies can Benefit from Social web and Enterprise 2.0

Young Company! you already focus on Web applications

then, what are you looking for?

but, everything seems to change

which is Good. Big companies already do all the old stuff well and in good scale

*I* What is this New Web? *II* What does this mean for us? *III* Why is it Challenging? so, let us look at

What is this New Web? *I*

New style of working user participation & peer production, not just publishing Social Media Applications

Mashups Syndication Composite Applications

Widgets; Flash, Javascript Micro Applications

Facebook Platform Social Networking Applications

OpenSocial Platform Shindig : Apache open source implementation of the OpenSocial and gadgets specification

Open APIs & Web Services

Web 2.o Online Services Applications for consumers … remember companies used to make products for desktop users?

Web Oriented Architecture WOA Web2.0 + SOA

Enterprise 2.0 Discussions Links Documents Forums Polls Calendars To-do lists Pages (wiki) Blogs Social design, Enterprise Ready

Discussions

Links

Documents

Forums

Polls

Calendars

To-do lists

Pages (wiki)

Blogs

Semantic Web The emerging Web 3.0

What does this mean for us? *II*

1. Massive opportunity to specialize and grow on fast track Blue Ocean Strategy

2. Market New products & service offerings inexpensively PR 2.o, Blogs, Word of Mouth

3. Beat the downturn, commoditization and Market pressures The same old business will it work?

Why is it Challenging? *III*

Competency bar is moving up A

Strategy needs understanding of distribution models and uptake of new offerings B Limited expertise outside the Silicon Valley

Marketing is changing faster than ever Having a website is now hardly interesting for prospects C

No longer just Usefulness, it’s the Experience that matters A very 90’s design and web experience cannot work D

Invest little to gain a standing E

so, what’s that frog ;-) Thanks

Our new product … adding the “social twist” to web and enterprise applications

Jay Pullur [email_address]   web 2.0 widgets facebook apps opensocial enterprise 2.0 semantic web ajax, ruby, REST     

Nasscom Emerge Forum Thanks for inviting New Delhi, 12 sep 08