Deeper Analysis, Higher ROI Shushant Jha April 24, 2009 www.omlogic.com

Introduction to Web Analysis www.omlogic.com Web Analytics is the objective tracking, Collection, Measurement, reporting and analysis of quantitative internet data to optimize websites and web marketing initiative Avinash Kaushik

Web Analytics- Steps www.omlogic.com Steps in effective web reporting ( RADAR ) Report- use the right tool Analyze- distill the data you need Decide- Take out inferences from the data Act- adjust your approach based on results Reaction: Monitor your reaction

Steps in effective web reporting ( RADAR )

Report- use the right tool

Analyze- distill the data you need

Decide- Take out inferences from the data

Act- adjust your approach based on results

Reaction: Monitor your reaction

Common Analysis www.omlogic.com Dash Boards Landing Page performance Search Keyword Reports Analysis

Other Opportunities www.omlogic.com Google Analytics Maximized Effective Analysis

Rules of Web Analytics www.omlogic.com

www.omlogic.com “ Always Be Testing ” #1

“ Don’t get caught up in the numbers. Look at the TRENDS” www.omlogic.com #2

www.omlogic.com “ Setup a reporting schedule and track key metrics” #3

“ Set Goals” www.omlogic.com #4

Things to Remember Continuous improvements of web analytics Goal Be sure of what to measure and why to measure Identify the type of your website. It may be any one of them E-Commerce Site Content Site Lead Generation Site Self service Site Test and Implement improvement strategies Competitive analysis should be done to get clear picture Use other tools like ComScore and HitWise along with your traditional tools like Google Analytics

Continuous improvements of web analytics Goal

Be sure of what to measure and why to measure

Identify the type of your website. It may be any one of them

E-Commerce Site

Content Site

Lead Generation Site

Self service Site

Test and Implement improvement strategies

Competitive analysis should be done to get clear picture

Use other tools like ComScore and HitWise along with your

traditional tools like Google Analytics

Thank You! Questions Please! Email: [email_address] | Phone: +91-11-47052803/9711789153 www.omlogic.com