SOCIAL MEDIA FOR JOURNALISMMillie Khanna,Creative Director, OMLogicexchange4media26th April 2013
ISTODAY:
CITIZEN JOURNALISM
YOU ARE NO LONGER THE ONLY RIGHTFUL OWNERS OF:• Breaking news• “True” journalism• “First draft of history”
PEOPLE ARE!
USING SOCIAL MEDIA FOR BETTERREPORTINGMillie Khanna,Creative Director, OMLogicexchange4media26th April 2013
AND HE SAID UNTO THEM:
SOCIAL MEDIA CHANGES PERCEPTIONS!
SOCIAL MEDIA PROPOSAL
…BUILT ONSOCIAL MEDIA…IN ITSLANGUAGE…THAT LED TO UNRESTIN THE REAL WORLD:
WHAT IS ON TWITTER IS ON NEWS TOMORROW
WHAT IS ON TWITTER IS ON NEWS INSTANTLYModi’s tweet on AfzalGuru hanging becamenews on a nationalwebsite instantlyamplifyi...
CAMPAIGNS ON SOCIAL MEDIA THAT CHANGEDPOLITICAL LANDSCAPE:Indian InternationalSpontaneous • Delhi gang rape • Arab SpringS...
DOES SOCIAL MEDIA REALLY MATTER?
REMEMBER THE GOOD OLD DAYS?
BEING A GOOD JOURNALIST:Principles What to do:• Public interest • Enjoy writing• Truth and accuracy • Be multi-skilled• Ve...
BEING A GOOD JOURNALIST:Skills required• Good interviewing skills• Solid research capabilities• Tenacity• Speed• Accuracy•...
BECAUSE:
HOW?
Number 1: BE THERE. BE SOCIAL.#ShamelessPlug
THE IDEAL RESEARCH CHECKLIST Blog: Expressive , Engages Readers , QualityCuration, Attract like minds. LinkedIn: Initiat...
THE IDEAL RESEARCH CHECKLIST Scribd / Slideshare : Knowledge sharing, constant learning , quality of ideas Flickr: Creat...
START A BLOG - FREE AVAILABLE FROM WORDPRESS,BLOGGER, REDIFF…
MAKING YOUR BLOG COUNT• Share interesting things about your area of research.• Provides glimpses into your life outside of...
WHY BLOG?1. Blogging captures the moment2. Blogging frees you from the dictates of length3. Blogs contain multitudes4. Blo...
SEO IS NOT THE ENEMY OF GOOD WRITINGCreate a balance
STAY ON TOPIGNORANCE IS NOT AN EXCUSE IN THE ERA OFINTERNET.Consume as much information as you can.
FOLLOW THE RIGHT PEOPLE“Move in the right circles”. Follow the people relevant toyour domain. Schmooze them.Consume as muc...
HAVE TO BE MULTI-SKILLEDPhotographyBe a generalist. But findyour specialization.Video editingSEOBy-lines are still the mos...
MAKE FRIENDS AND INFLUENCE PEOPLE ONLINEUse these principles onFacebook and Twitter
DON’T USE AN INFORMATION ONLY BECAUSE SOMEONETWEETED IT#BasicsOfJournalism#CommonSense
WHATEVER YOU DO, DON’T DO THIS:#BasicsOfJournalism#CommonSense
PLAGIARISM IS A MORTAL SIN. MOREOVER NOT GOOD FOR SEO.You WILLget caught.And frankly, it’sjust not cool bro!#BasicsOfJourn...
LINK DESCRIPTIVELY AND RELEVANTLY• Link to your previous articles to give some background• Don’t just link using useless t...
PARTICIPATE IN ONLINE DISCUSSIONS• Dive into threads, like Media Rant on HotWired or the mediaconference on the WELL. Post...
USE THE LANGUAGE OF YOUR TARGET AUDIENCE• Use Keyword tools to find the search volume around differentterms.• Are more peo...
ORGANIZE YOUR CONTENT IN A LOGICAL WAY• Could a user find the content she is looking for just by clicking?• If the answer ...
DON’T DUPLICATE. DON’T DUPLICATE.• Do you write for a blog or an online newspaper, but want to have your own articles on y...
USE REL="AUTHOR".http://www.wordtracker.com/academy/seo-tips-meda-journalistsThis is great foryou, but its alsogreat for y...
WRITE EVERYTHING FOR READER. YES, EVERYTHING.• Write everything as though it’ll be read by a human, not a computer. In fac...
USEFUL TIPS:• Add descriptions (“alt” text) to your images. Search engines cannot easily process images to gettext• When p...
USE A TITLE THAT OTHER PEOPLE WOULD SEARCH FOR, NOTWHAT SEEMS COOLRespect the readers.
USE GOOGLE ADWORDS TOOL TO RESEARCH YOURKEYWORDSTake care of your keyword density butdon’t over-optimize.
USE GOOGLE ADWORDS TOOL TO RESEARCH YOURKEYWORDSUse Google auto-suggest feature togauge user interest.
TAKE CARE OF HYGIENE OF THE DESIGNThe format of the blog /web page has to be perfectlysynced. Google knows everything. See...
SUBMIT IT ON TIME. YOU CAN’T AFFORD TO BE LATE.Respect deadlines. Be best or first or both.
GOOGE IS VERY FAST…Learn how to be thereTWITTER IS FASTER
GET CITED AT THE RELEVANT WIKIPEDIA ARTICLE
ON FACEBOOK AND TWITTER. IT’S ALL ABOUT AUTHORITY
ON FACEBOOK AND TWITTER. IT’S ALL ABOUT AUTHORITY• Have all the relevant links on your profile• Follow experts of related ...
DON’T FEED THE TROLLS
FEEDS ARE EVERYWHERE- G PLUS, FB, TWITTERHow do they subscribe to me?
SEARCH-SOCIAL CONNECT
CAN’T BE ASO,
THE PLACE OF TRUE JOURNALISM VS. CITIZEN JOURNALISMSocial journalism celebrates the notion of authenticity over speed, col...
ALSO CONSIDER THE OTHER SIDE:“You forget that the internet, for all itsadvantages, is a distraction: yourealways wondering...
BUT HEY!
BUT DO TAKE THIS PRACTICAL ADVICE:http://wearethebest.wordpress.com/2007/01/26/12-and-a-half-rules-to-be-a-good-journalist/
THANK YOU!Ready to Be Social the Indian way?We would like to be your partner!@OMLogic@anomillie, @kapgupwww.omlogic.comwww...
Using Social Media for Better Reporting
Using Social Media for Better Reporting
Using Social Media for Better Reporting
Using Social Media for Better Reporting
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Using Social Media for Better Reporting

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The Social Media platform is a unique tool to build brands that can compete at a global marketplace. Make it your friend, not your enemy. Use it to change perceptions.

Know that what's on Twitter is on news instantly

exchange4media shares how to use social media for better reporting.

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  • “He didn’t just write words, he summoned images that made suffering intimate to a distant audience. The reader wasn’t there but Ernie made them feel they were.”
  • “He didn’t just write words, he summoned images that made suffering intimate to a distant audience. The reader wasn’t there but Ernie made them feel they were.”
  • “He didn’t just write words, he summoned images that made suffering intimate to a distant audience. The reader wasn’t there but Ernie made them feel they were.”
  • “He didn’t just write words, he summoned images that made suffering intimate to a distant audience. The reader wasn’t there but Ernie made them feel they were.”
  • “He didn’t just write words, he summoned images that made suffering intimate to a distant audience. The reader wasn’t there but Ernie made them feel they were.”
  • Try to become a master of one or two multimedia tools, but knowledgeable of all.
  • If you’re writing about the very latest development in an ongoing saga, it makes sense to link to your previous articles to give some background.When you do so, don’t just link using useless text like ‘click here for my previous article’ or ‘for more information click here’ – use your headlines or relevant keywords.Search engines look at the hyperlinked anchor text to help assess the relevance of a page to certain keywords. By linking using your (already optimised) headline, you give your last article an SEO boost.
  • If you’re writing about the very latest development in an ongoing saga, it makes sense to link to your previous articles to give some background.When you do so, don’t just link using useless text like ‘click here for my previous article’ or ‘for more information click here’ – use your headlines or relevant keywords.Search engines look at the hyperlinked anchor text to help assess the relevance of a page to certain keywords. By linking using your (already optimised) headline, you give your last article an SEO boost.
  • If you’re writing about the very latest development in an ongoing saga, it makes sense to link to your previous articles to give some background.When you do so, don’t just link using useless text like ‘click here for my previous article’ or ‘for more information click here’ – use your headlines or relevant keywords.Search engines look at the hyperlinked anchor text to help assess the relevance of a page to certain keywords. By linking using your (already optimised) headline, you give your last article an SEO boost.
  • If you’re writing about the very latest development in an ongoing saga, it makes sense to link to your previous articles to give some background.When you do so, don’t just link using useless text like ‘click here for my previous article’ or ‘for more information click here’ – use your headlines or relevant keywords.Search engines look at the hyperlinked anchor text to help assess the relevance of a page to certain keywords. By linking using your (already optimised) headline, you give your last article an SEO boost.
  • If you’re writing about the very latest development in an ongoing saga, it makes sense to link to your previous articles to give some background.When you do so, don’t just link using useless text like ‘click here for my previous article’ or ‘for more information click here’ – use your headlines or relevant keywords.Search engines look at the hyperlinked anchor text to help assess the relevance of a page to certain keywords. By linking using your (already optimised) headline, you give your last article an SEO boost.
  • t’s just one line of code, somewhere in the body of the page, but it makes all the difference. Google is becoming increasingly people-centric. If you use the rel=”author” tag, Google can get to know what you write about and what you are an authority in. As time goes by and your career develops, you might find your articles become more prominent across Google’s properties. This is great for you, but it's also great for your bosses. So whatever the policy of your site is now, ask, no, beg them to use author tags. They could change everything.
  • If you’re writing about the very latest development in an ongoing saga, it makes sense to link to your previous articles to give some background.When you do so, don’t just link using useless text like ‘click here for my previous article’ or ‘for more information click here’ – use your headlines or relevant keywords.Search engines look at the hyperlinked anchor text to help assess the relevance of a page to certain keywords. By linking using your (already optimised) headline, you give your last article an SEO boost.
  • There are many elements to a page: the on-page copy, the navigation, the code. Some bits will be pored over by readers, others won’t be. But ignore that. Write everything as though it’ll be read by a human, not a computer. In fact, write everything as though it was your submission for a Booker prize. I’m talking descriptive titles and meta-tags, punchy, minimal code, and URLs with snappy headlines in them. You can do it. Every element of the page you have control over, make it beautiful.Hopefully, this will bridge the gap. When you read more of our articles, you can see how it’s relevant for you. Make life as easy as possible for your readers, and you’ll find search engines probably quite like it too. And if you want to take it further, check out link building for writers, which will give you the tools you need to really make your content race up the rankings.
  • Using Social Media for Better Reporting

    1. 1. SOCIAL MEDIA FOR JOURNALISMMillie Khanna,Creative Director, OMLogicexchange4media26th April 2013
    2. 2. ISTODAY:
    3. 3. CITIZEN JOURNALISM
    4. 4. YOU ARE NO LONGER THE ONLY RIGHTFUL OWNERS OF:• Breaking news• “True” journalism• “First draft of history”
    5. 5. PEOPLE ARE!
    6. 6. USING SOCIAL MEDIA FOR BETTERREPORTINGMillie Khanna,Creative Director, OMLogicexchange4media26th April 2013
    7. 7. AND HE SAID UNTO THEM:
    8. 8. SOCIAL MEDIA CHANGES PERCEPTIONS!
    9. 9. SOCIAL MEDIA PROPOSAL
    10. 10. …BUILT ONSOCIAL MEDIA…IN ITSLANGUAGE…THAT LED TO UNRESTIN THE REAL WORLD:
    11. 11. WHAT IS ON TWITTER IS ON NEWS TOMORROW
    12. 12. WHAT IS ON TWITTER IS ON NEWS INSTANTLYModi’s tweet on AfzalGuru hanging becamenews on a nationalwebsite instantlyamplifying its reach.
    13. 13. CAMPAIGNS ON SOCIAL MEDIA THAT CHANGEDPOLITICAL LANDSCAPE:Indian InternationalSpontaneous • Delhi gang rape • Arab SpringSynthesized• Narendra Modi• India AgainstCorruption• Anna Hazare• Barack Obama• Occupy Wall St
    14. 14. DOES SOCIAL MEDIA REALLY MATTER?
    15. 15. REMEMBER THE GOOD OLD DAYS?
    16. 16. BEING A GOOD JOURNALIST:Principles What to do:• Public interest • Enjoy writing• Truth and accuracy • Be multi-skilled• Verification • Meet new people• Fairness • Refer back to the interviewee• Distinguishing fact and comment• Expand your vocabulary – know whatpeople are talking about• Accountability • Fear nobody, Question everything• Independence• Don’t be ignorant - no excuse in theage of Internet• Transparency • Read. Read. Read.• Restraint • Create.• Originality• Don’t be embarassed to ask stupidquestions
    17. 17. BEING A GOOD JOURNALIST:Skills required• Good interviewing skills• Solid research capabilities• Tenacity• Speed• Accuracy• Flexibility• A good b.s. detector• Crisp and vivid writing
    18. 18. BECAUSE:
    19. 19. HOW?
    20. 20. Number 1: BE THERE. BE SOCIAL.#ShamelessPlug
    21. 21. THE IDEAL RESEARCH CHECKLIST Blog: Expressive , Engages Readers , QualityCuration, Attract like minds. LinkedIn: Initiates and participates indiscussions , Impressive professional network. Facebook : Ease in maintaining informalrelationships and quality of interactions. Twitter: Wide network , balanced participation.
    22. 22. THE IDEAL RESEARCH CHECKLIST Scribd / Slideshare : Knowledge sharing, constant learning , quality of ideas Flickr: Creative and aesthetic bent of mind, right brain engagement YouTube: Comfort with multiple modes ofcommunication and expression
    23. 23. START A BLOG - FREE AVAILABLE FROM WORDPRESS,BLOGGER, REDIFF…
    24. 24. MAKING YOUR BLOG COUNT• Share interesting things about your area of research.• Provides glimpses into your life outside of work –family, friends, hobbies, etc.• Link your social networking profiles• Talk about projects which led to the research. Make it Human• Include a link to your personal profile.• Keep your blog non-controversial• Appreciate comments and thank them
    25. 25. WHY BLOG?1. Blogging captures the moment2. Blogging frees you from the dictates of length3. Blogs contain multitudes4. Blogging enables greater breadth of coverage5. Blogging enables greater depth of coverage6. Blogging keeps Mainstream Media honest7. Blogging keeps bloggers honest8. Blogging enables the Long Tail of Opinion9. Blogging breaks down geographical barriers10. Blogging can help you find your voice as a writer11. Blogging sharpens your craft as a writer12. Blogging rewards merit13. Blogging expands your world- Amit Varma, Veteran Blogger, India Uncuthttp://indiauncut.com/iublog/article/the-big-deal-about-blogging/
    26. 26. SEO IS NOT THE ENEMY OF GOOD WRITINGCreate a balance
    27. 27. STAY ON TOPIGNORANCE IS NOT AN EXCUSE IN THE ERA OFINTERNET.Consume as much information as you can.
    28. 28. FOLLOW THE RIGHT PEOPLE“Move in the right circles”. Follow the people relevant toyour domain. Schmooze them.Consume as much information as you can.
    29. 29. HAVE TO BE MULTI-SKILLEDPhotographyBe a generalist. But findyour specialization.Video editingSEOBy-lines are still the mostimportant currency.Where you get it fromis rapidly changing.
    30. 30. MAKE FRIENDS AND INFLUENCE PEOPLE ONLINEUse these principles onFacebook and Twitter
    31. 31. DON’T USE AN INFORMATION ONLY BECAUSE SOMEONETWEETED IT#BasicsOfJournalism#CommonSense
    32. 32. WHATEVER YOU DO, DON’T DO THIS:#BasicsOfJournalism#CommonSense
    33. 33. PLAGIARISM IS A MORTAL SIN. MOREOVER NOT GOOD FOR SEO.You WILLget caught.And frankly, it’sjust not cool bro!#BasicsOfJournalism#CommonSense
    34. 34. LINK DESCRIPTIVELY AND RELEVANTLY• Link to your previous articles to give some background• Don’t just link using useless text like ‘click here for my previousarticle’ or ‘for more information click here’ – use yourheadlines or relevant keywords.• Search engines look at the hyperlinked anchor text to helpassess the relevance of a page to certain keywords. By linkingusing your (already optimised) headline, you give your lastarticle an SEO boost.
    35. 35. PARTICIPATE IN ONLINE DISCUSSIONS• Dive into threads, like Media Rant on HotWired or the mediaconference on the WELL. Post messages to Usenet newsgroups,mailing lists and Web publications feedback and lettersections.
    36. 36. USE THE LANGUAGE OF YOUR TARGET AUDIENCE• Use Keyword tools to find the search volume around differentterms.• Are more people searching for President Obama or BarackObama?• Remember, matching your content to your readers’ searches inthis way will get you more traffic from search engines.http://www.wordtracker.com/academy/seo-tips-meda-journalists
    37. 37. ORGANIZE YOUR CONTENT IN A LOGICAL WAY• Could a user find the content she is looking for just by clicking?• If the answer is no, you should change it. It’s bad for users and it’s bad forsearch engines.• Think about the topics you’re writing about, could they all be arranged intocategories? If it’s a recipe site for example, maybe you could haveItalian, Chinese, Thai or Chicken, Beef, Vegetables?http://www.wordtracker.com/academy/seo-tips-meda-journalists
    38. 38. DON’T DUPLICATE. DON’T DUPLICATE.• Do you write for a blog or an online newspaper, but want to have your own articles on yourpersonal blog? In that case you’re better off just linking out to the articles, rather thanduplicating them.• Or you could use the canonical tag, to ensure that google knows that you’re not trying to pull afast one. So if you’ve written an article about Obama’s latest speech on the economy, on yourblog, www.yourblog.com/politics/obama-gives-speech-on-economy, put the following line ofcode in the section of the page:<link rel="canonical" href="http://www.youremployer.com/politics/obama-gives-speech-on-economy"/>• In this case, your employer’s site will get the benefit. but your site won’t get punished. (Andindeed, if you use the author=rel tag, it might start linking the two sites, and giving your blogmore authority ...http://www.wordtracker.com/academy/seo-tips-meda-journalists
    39. 39. USE REL="AUTHOR".http://www.wordtracker.com/academy/seo-tips-meda-journalistsThis is great foryou, but its alsogreat for yourbosses
    40. 40. WRITE EVERYTHING FOR READER. YES, EVERYTHING.• Write everything as though it’ll be read by a human, not a computer. In fact, write everythingas though it was your submission for a Booker prize. I’m talking descriptive titles and meta-tags, punchy, minimal code, and URLs with snappy headlines in them.http://www.wordtracker.com/academy/seo-tips-meda-journalists
    41. 41. USEFUL TIPS:• Add descriptions (“alt” text) to your images. Search engines cannot easily process images to gettext• When possible, detach text from images (i.e. have the text from a text-heavy infographics pieceon the page itself)• Do the same with Flash: Add information from a Flash video or interactive to the body of theHTML page itself.• Sometimes, it might be a good idea to use some common misspelled words and typos for yourkeywords, along with correct ones (i.e. “Barack Obama” and “Barak Obama”)• Ask your friends and colleagues to add links to the story on their sites, with relevant clickabletext (“A great story about the abortion rights in the EU”). Help them with links to their storiesas well. Links on social networks don’t work very well in this case. Sorry.http://reesenewslab.org/2013/03/06/quick-and-dirty-tips-on-optimizing-your-story-for-search-engines/45504/
    42. 42. USE A TITLE THAT OTHER PEOPLE WOULD SEARCH FOR, NOTWHAT SEEMS COOLRespect the readers.
    43. 43. USE GOOGLE ADWORDS TOOL TO RESEARCH YOURKEYWORDSTake care of your keyword density butdon’t over-optimize.
    44. 44. USE GOOGLE ADWORDS TOOL TO RESEARCH YOURKEYWORDSUse Google auto-suggest feature togauge user interest.
    45. 45. TAKE CARE OF HYGIENE OF THE DESIGNThe format of the blog /web page has to be perfectlysynced. Google knows everything. Sees everything.
    46. 46. SUBMIT IT ON TIME. YOU CAN’T AFFORD TO BE LATE.Respect deadlines. Be best or first or both.
    47. 47. GOOGE IS VERY FAST…Learn how to be thereTWITTER IS FASTER
    48. 48. GET CITED AT THE RELEVANT WIKIPEDIA ARTICLE
    49. 49. ON FACEBOOK AND TWITTER. IT’S ALL ABOUT AUTHORITY
    50. 50. ON FACEBOOK AND TWITTER. IT’S ALL ABOUT AUTHORITY• Have all the relevant links on your profile• Follow experts of related subjects on Twitter, ask them to reviewyour work and provide suggestions• Find news related to your research paper, share on your blog andgive your feedback• Share the same on Facebook and Twitter• Be interesting
    51. 51. DON’T FEED THE TROLLS
    52. 52. FEEDS ARE EVERYWHERE- G PLUS, FB, TWITTERHow do they subscribe to me?
    53. 53. SEARCH-SOCIAL CONNECT
    54. 54. CAN’T BE ASO,
    55. 55. THE PLACE OF TRUE JOURNALISM VS. CITIZEN JOURNALISMSocial journalism celebrates the notion of authenticity over speed, collaboration over competition. The news reporter’s primaryrival today is not another reporter but the searing intimacy of online testimony and imagery. We must make our peace withthat.‘True Journalism’ has never been so valuable. We still need the Ernie Pyles on the scene, taking their time to find the definingdetail. But we also need a new category of reporter, responsible for finding the hidden signal in the noise. We desperately needskilled professionals who can turn isolated units of social content into compelling stories, who can shape the narrativeemerging out of the cacophony of conversation flowing through the social web. Here’s how Jason Fry of Poynter put it thisweek:Besides boots on the ground, news organizations also need an eye in the sky — someone charged with gathering information,deciding what’s credible and what’s not, and presenting it to readers.To practice ‘True Journalism’ in this new age we need humility. We need to understand we no longer have a monopoly over thewords or images that define a story like Boston. When everybody is a real-time witness, that is the most foolish assumption.So many media failures this past week were driven by the ‘scoop’ mentality, a dangerous relic of the past."First-hand witnesses cannot see the big picture," says Yves Eudes, a reporter with French broadsheet Le Monde. "Theyre nottrained to understand whether what theyre seeing is relevant to the big picture or to see what really happens. Theyre trainedto see what they want to see. If you only rely on Twitter or Facebook, you might end up howling with the wolves.”- Mark Littlehttp://blog.storyful.com/2013/04/21/when-everyone-is-an-eye-witness-what-is-a-journalist/
    56. 56. ALSO CONSIDER THE OTHER SIDE:“You forget that the internet, for all itsadvantages, is a distraction: yourealways wondering whether whatyoure reading by others matches whatyoure witnessing yourself. If you donthave to worry about that, you canconcentrate on pure observationalreporting, which is a pleasure.”- Peter Beaumont,Foreign Affairs Editor, The Guardian
    57. 57. BUT HEY!
    58. 58. BUT DO TAKE THIS PRACTICAL ADVICE:http://wearethebest.wordpress.com/2007/01/26/12-and-a-half-rules-to-be-a-good-journalist/
    59. 59. THANK YOU!Ready to Be Social the Indian way?We would like to be your partner!@OMLogic@anomillie, @kapgupwww.omlogic.comwww.fb.com/omlogicwww.omlogic.com/blog

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