OMLogic Consulting Making Sense of Social Media Marketing

What is Social Media Marketing? www.omlogic.com “ Social Media Marketing or SMM is the process of promoting a product, service or a brand using Social Media such as Facebook, LinkedIn, Blogs, Twitter, Flickr, YouTube etc.”

Why SMM? www.omlogic.com Social Media sites are more popular than Porn sites  184m+ people have a blog (McCann, March 08) YouTube has more than 100,000,000 Videos Twitter adds 32 million+ unique visitors/month reaching to 50 million by 2009 year end (TechCrunch)

Social Media sites are more popular than Porn sites 

184m+ people have a blog (McCann, March 08)

YouTube has more than 100,000,000 Videos

Twitter adds 32 million+ unique visitors/month reaching to 50 million by 2009 year end (TechCrunch)

Why SMM? www.omlogic.com Facebook has 200+ million users adding 600k users per day (http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/) LinkedIn has more than 40 million users and more than 12.4 million unique visitors per month (http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/) More than 600 Social bookmarking sites, Digg receives 21 million unique visitors a month (Quantcast)

Facebook has 200+ million users adding 600k users per day (http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/)

LinkedIn has more than 40 million users and more than 12.4 million unique visitors per month (http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/)

More than 600 Social bookmarking sites, Digg receives 21 million unique visitors a month (Quantcast)

Global Stories www.omlogic.com Increasing the revenue: Dell made US$ 2 million using Twitter. Multiplying sales: MASI bicycles doubled sales in two years using blogging and podcasting to reach out. Building up the relevant community: American Express multiplied its user base 80 times in 11 months using Social Network. Online Reputation: A video on YouTube posted by 2 employees of Dominos costed them over US$ 50m . CRM: Direct2Dell initiative transformed Dell computer’s customer satisfaction .

Increasing the revenue: Dell made US$ 2 million using Twitter.

Multiplying sales: MASI bicycles doubled sales in two years using blogging and podcasting to reach out.

Building up the relevant community: American Express multiplied its user base 80 times in 11 months using Social Network.

Online Reputation: A video on YouTube posted by 2 employees of Dominos costed them over US$ 50m .

CRM: Direct2Dell initiative transformed Dell computer’s customer satisfaction .

Let’s look at a Typical SMM Paradigm

Typical Approach www.omlogic.com Identify Social Media Channels Create Content Upload Content Try to Measure Effectiveness Hope Magical Results

Identify Social Media Channels

Create Content

Upload Content

Try to Measure Effectiveness

Hope Magical Results

What results can you expect? www.omlogic.com Views on Social Media Channels Some Traffic on the Website May be Some Improvement in Search Engine Rankings

Views on Social Media Channels

Some Traffic on the Website

May be Some Improvement in Search Engine Rankings

www.omlogic.com Has the Business met its Objectives?

Doubtful? www.omlogic.com Are the Views & Traffic Significant? Are the Views & Traffic Relevant? Does the Message Addresses the Concerns of the Potential Customers?

Are the Views & Traffic Significant?

Are the Views & Traffic Relevant?

Does the Message Addresses the Concerns of the Potential Customers?

www.omlogic.com Social Media Marketing Framework that Works!

www.omlogic.com Social Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins!

www.omlogic.com Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical!

SMM is about Permission vs Interruption vs

www.omlogic.com SMM is about Engagement & Conversations Participation is Must!

www.omlogic.com Consumer/User is REALLY the King in SMM! Serve them well. Inspire them to market your brand!

www.omlogic.com Experimentation is Not at all Bad in SMM. It’s the only way to Win SMM war for most of us!

www.omlogic.com You can Measure Performance in SMM Every channel has its own metrics

Creation Population Promotion Visibility/ Branding/ Leads/ Sales Channels, Positioning & Message Measurability Content Blog Community Advertising Groups Mashup Multichannel Mashup Photos, Videos, PPTs, Blog Stories, Tweets etc Business Objectives Target Audience

Blog

Community

Advertising

Groups

Mashup

Multichannel

Mashup

Photos, Videos, PPTs, Blog Stories, Tweets etc

www.omlogic.com A Case Study - Commonwealth Games Community on FB http://www.facebook.com/commonwealth.games/ For more insights, check out

Thank You! Ready to realize the full potential of Social Media Marketing? www.omlogic.com Email: [email_address] | Phone: +91-11-47052805 www.omlogic.com http://facebook.com/pradeepchopra | http://www.linkedin.com/in/pradeepchopra | http://twitter.com/pradeepchopra