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OMLOGIC – ONE OF THE BEST SOCIAL AGENCIES IN INDIA
RECRUITMENT THROUGH SOCIAL MEDIA
WHAT IS SOCIAL MEDIA?
WHAT IS SOCIAL NETWORKING? Social Networking websites – share interests and activities , and explore the interest and acti...
OLD WORLD RECRUITMENT <ul><li>Employer has a job opening </li></ul><ul><li>Employer post job ads on job boards </li></ul><...
NEW WORLD RECRUITMENT <ul><li>Jobs found almost exclusively online </li></ul><ul><li>Networking – referral-based recruitme...
RECRUITMENT TOMORROW <ul><li>Syndication of information- multiple channel to find jobs and openings </li></ul><ul><li>Rich...
THE STRENGTH OF WEAK TIES
TOOLS TO LEVERAGE RECRUITMENT <ul><li>Professional Networks </li></ul><ul><li>Social Networks </li></ul><ul><li>Micro blog...
SOCIAL MEDIA: YOUR DIGITAL RESUME
WHY USE SOCIAL MEDIA TO FIND YOUR DREAM JOB? <ul><li>80% of the jobs  are not advertised, they are occupied by candidates ...
<ul><li>66%  have successfully hired a candidate through an online social network. </li></ul>BUT IS IT ALREADY HAPPENING?
TRANSITION IN RECRUITMENT POLICY <ul><li>THEN </li></ul><ul><li>NOW </li></ul><ul><li>Recruiters come to consumer-created ...
HOW DO WE DEFINE HUMAN CAPITAL? <ul><li>Number of Employees? </li></ul><ul><li>Exemplary HR  Policies? </li></ul><ul><li>R...
WHAT DOES AN ORGANIZATION REALLY WANT? <ul><li>Organizations want to know who you truly are  </li></ul><ul><ul><li>beyond ...
<ul><li>Well rounded soft skills  </li></ul>SKILLS & PERSPECTIVE FROM LIFE EXPERIENCES
<ul><li>Trust, integrity and character are critical facets of organizational culture- crucial for knowledge exchange. </li...
<ul><li>transcending  ego to bring out the best in others to jointly achieve organizational goals </li></ul>COMMUNITY OVER...
BENEFITS OF SOCIAL MEDIA TO RECRUITERS <ul><li>Evaluation via  social media resume . </li></ul><ul><li>360 degree evaluati...
MAPPING YOUR SOCIAL MEDIA RESUME
THE IDEAL CANDIDATE CHECKLIST <ul><li>Blog:  Expressive , Engages Readers , Quality Curation, Attract like minds. </li></u...
<ul><li>Scribd / Slideshare :  Knowledge sharing , constant learning , quality of ideas. </li></ul><ul><li>Flickr:  Creati...
LINKEDIN AS A PLACEMENT TOOL <ul><li>Make a complete and balanced profile. </li></ul><ul><li>Personalize – Profile image. ...
LINKEDIN COMPLETE PROFILE
LINKEDIN PROFILE SET-UP
LINKEDIN RECOMMENDATION
LINKEDIN GROUPS
LINKEDIN GROUPS DIRECTORY
PARTICIPATE IN LINKEDIN ANSWERS
PARTICIPATE IN DISCUSSIONS
SEARCH FOR JOBS IN LINKEDIN GROUPS
BLOGS
BLOGS <ul><li>Blog = ‘web log’ </li></ul><ul><li>Expressive </li></ul><ul><li>Attracts like minds </li></ul><ul><li>Demons...
MAKING YOUR BLOG COUNT <ul><li>Share interesting things about your area of study. </li></ul><ul><li>Provides glimpses into...
BLOGGING INTERFACE
LINK BLOG TO NETWORKING SITES
FACEBOOK
WHAT IS FACEBOOK? Facebook  is the place to be. It is the sum total of all communication that exists.
BECOME POPULAR ON FACEBOOK <ul><li>Respect the overlap between your personal and professional lives. </li></ul><ul><li>Upd...
UPDATING STATUS ON FACEBOOK
JOIN GROUPS AND COMMUNITIES
PARTICIPATE AT SCHOOL FAN PAGE
TWITTER
WHAT IS TWITTER?
BE A TWEEPLE <ul><li>Tweet often but not too often. </li></ul><ul><li>Share interesting and useful news items. </li></ul><...
TWEETS WITH #TAG
REPLIES AND RETWEET
ME GOOGLE !!
WHEN YOU GET GOOGLED <ul><li>Does not lead to something controversial like arrests or hated speech. </li></ul><ul><li>Lead...
FIND YOURSELF ON GOOGLE
WHAT OTHER RECRUITMENT AGENCIES, EMPLOYERS, JOB BOARDS DOING ? <ul><li>Embracing Social Networks-  Connecting with passive...
USE SOCIAL MEDIA TO GET A JOB <ul><li>Blog, Blog, Blog </li></ul><ul><li>Be Proactive on Twitter </li></ul><ul><li>Take Ad...
THANK YOU! Ready to Be Social the Indian way?  We would like to be your partner! Website:   http://omlogic.com   Facebook:...
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Social Media and Recruitment

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Learn how you can use different Social Media platforms for the purpose of recruitment. Use of Social Media to reach to the recruiters & get your dream job.

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Transcript of "Social Media and Recruitment"

  1. 1. OMLOGIC – ONE OF THE BEST SOCIAL AGENCIES IN INDIA
  2. 2. RECRUITMENT THROUGH SOCIAL MEDIA
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. WHAT IS SOCIAL NETWORKING? Social Networking websites – share interests and activities , and explore the interest and activities of others. Chat, messaging, email, video, file sharing, blogging, discussion groups and images.
  5. 5. OLD WORLD RECRUITMENT <ul><li>Employer has a job opening </li></ul><ul><li>Employer post job ads on job boards </li></ul><ul><li>Job seeker visits job boards </li></ul><ul><li>Job seekers apply for job by submitting a CV. </li></ul><ul><li>Employer reviews CV. </li></ul><ul><li>Employer conduct Interviews. </li></ul><ul><li>Employer offer the job </li></ul>
  6. 6. NEW WORLD RECRUITMENT <ul><li>Jobs found almost exclusively online </li></ul><ul><li>Networking – referral-based recruitment via groups, alumni and communities </li></ul><ul><li>Organizations focus on Employment Branding </li></ul><ul><li>Job seekers focus on Employee Branding- individual ‘brands’ showcased through personal websites, video CV’s, Blogs and self-publishing . </li></ul>
  7. 7. RECRUITMENT TOMORROW <ul><li>Syndication of information- multiple channel to find jobs and openings </li></ul><ul><li>Rich media- video, audio via hi-speed broadband, wi-fi and mobile devices </li></ul><ul><li>Use of search- to find jobs, to check job seekers, to check organizations </li></ul><ul><li>‘ Reverse’ candidate driven recruitment- advertising people, rather than advertising jobs </li></ul>
  8. 8. THE STRENGTH OF WEAK TIES
  9. 9. TOOLS TO LEVERAGE RECRUITMENT <ul><li>Professional Networks </li></ul><ul><li>Social Networks </li></ul><ul><li>Micro blogging Platform </li></ul><ul><li>Blogs </li></ul><ul><li>Videos & PPT </li></ul>
  10. 10. SOCIAL MEDIA: YOUR DIGITAL RESUME
  11. 11. WHY USE SOCIAL MEDIA TO FIND YOUR DREAM JOB? <ul><li>80% of the jobs are not advertised, they are occupied by candidates with strong networking connections and reputation built across networks. </li></ul><ul><li>72% plan to spend more time recruiting via social media this year </li></ul><ul><li>Half (50%) expect to spend less time on job portals </li></ul>
  12. 12. <ul><li>66% have successfully hired a candidate through an online social network. </li></ul>BUT IS IT ALREADY HAPPENING?
  13. 13. TRANSITION IN RECRUITMENT POLICY <ul><li>THEN </li></ul><ul><li>NOW </li></ul><ul><li>Recruiters come to consumer-created spaces like LinkedIn, Twitter, Facebook. </li></ul><ul><li>Candidates came to recruiting spaces like job portals , head hunters , Corporate Websites. </li></ul>
  14. 14. HOW DO WE DEFINE HUMAN CAPITAL? <ul><li>Number of Employees? </li></ul><ul><li>Exemplary HR Policies? </li></ul><ul><li>Return on Employees? </li></ul><ul><li>Top and Senior Management? </li></ul><ul><li>Actually we don’t need any of them as company’s human capital encompasses collective sum of the attributes, life experience, knowledge, energy and enthusiasm that its people choose to invest in their work. </li></ul>
  15. 15. WHAT DOES AN ORGANIZATION REALLY WANT? <ul><li>Organizations want to know who you truly are </li></ul><ul><ul><li>beyond the cubicle </li></ul></ul><ul><ul><li>beyond the degree </li></ul></ul><ul><ul><li>beyond the resume. </li></ul></ul><ul><li>They want employees who possess the tools to empower themselves and the organization . </li></ul>
  16. 16. <ul><li>Well rounded soft skills </li></ul>SKILLS & PERSPECTIVE FROM LIFE EXPERIENCES
  17. 17. <ul><li>Trust, integrity and character are critical facets of organizational culture- crucial for knowledge exchange. </li></ul>VALUES OVER PROMOTIONS
  18. 18. <ul><li>transcending ego to bring out the best in others to jointly achieve organizational goals </li></ul>COMMUNITY OVER SINGULAR ACHIEVEMENTS
  19. 19. BENEFITS OF SOCIAL MEDIA TO RECRUITERS <ul><li>Evaluation via social media resume . </li></ul><ul><li>360 degree evaluation: friends, peers, colleagues. </li></ul><ul><li>Eliminate bias: as in a padded resume. </li></ul><ul><li>Identify red flags: Confidentiality issues, racism and drug use, preoccupation with violence. </li></ul><ul><li>Interact with candidates work: Blogs, published articles, presentations etc. </li></ul>
  20. 20. MAPPING YOUR SOCIAL MEDIA RESUME
  21. 21. THE IDEAL CANDIDATE CHECKLIST <ul><li>Blog: Expressive , Engages Readers , Quality Curation, Attract like minds. </li></ul><ul><li>LinkedIn: Initiates and participates in discussions , Impressive professional network. </li></ul><ul><li>Facebook : Ease in maintaining informal relationships and quality of interactions. </li></ul><ul><li>Twitter: Wide network , balanced participation . </li></ul>
  22. 22. <ul><li>Scribd / Slideshare : Knowledge sharing , constant learning , quality of ideas. </li></ul><ul><li>Flickr: Creative and aesthetic bent of mind , right brain engagement. </li></ul><ul><li>YouTube: Comfort with multiple modes of communication and expression. </li></ul><ul><li>Resume: Needless. </li></ul>THE IDEAL CANDIDATE CHECKLIST
  23. 23. LINKEDIN AS A PLACEMENT TOOL <ul><li>Make a complete and balanced profile. </li></ul><ul><li>Personalize – Profile image. </li></ul><ul><li>Get recommendations – peers, professors & colleagues. </li></ul><ul><li>Join groups pertaining to different fields </li></ul><ul><li>List interests, hobbies, non profit work – life outside </li></ul><ul><li>Participate in LinkedIn Answers </li></ul><ul><li>Develop network and add key people. </li></ul><ul><li>Find Jobs through LinkedIn jobs in groups </li></ul>
  24. 24. LINKEDIN COMPLETE PROFILE
  25. 25. LINKEDIN PROFILE SET-UP
  26. 26. LINKEDIN RECOMMENDATION
  27. 27. LINKEDIN GROUPS
  28. 28. LINKEDIN GROUPS DIRECTORY
  29. 29. PARTICIPATE IN LINKEDIN ANSWERS
  30. 30. PARTICIPATE IN DISCUSSIONS
  31. 31. SEARCH FOR JOBS IN LINKEDIN GROUPS
  32. 32. BLOGS
  33. 33. BLOGS <ul><li>Blog = ‘web log’ </li></ul><ul><li>Expressive </li></ul><ul><li>Attracts like minds </li></ul><ul><li>Demonstrates expertise </li></ul><ul><li>Can be setup within minutes </li></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Typepad.com </li></ul></ul>
  34. 34. MAKING YOUR BLOG COUNT <ul><li>Share interesting things about your area of study. </li></ul><ul><li>Provides glimpses into your life outside of work – </li></ul><ul><li>family, friends, hobbies, etc. </li></ul><ul><li>Link your social networking profiles </li></ul><ul><li>Talk about projects taken during course of study. </li></ul><ul><li>Include a link to your current resume. </li></ul><ul><li>Keep your blog non-controversial. </li></ul><ul><li>Appreciate comments and thank them. </li></ul>
  35. 35. BLOGGING INTERFACE
  36. 36. LINK BLOG TO NETWORKING SITES
  37. 37. FACEBOOK
  38. 38. WHAT IS FACEBOOK? Facebook  is the place to be. It is the sum total of all communication that exists.
  39. 39. BECOME POPULAR ON FACEBOOK <ul><li>Respect the overlap between your personal and professional lives. </li></ul><ul><li>Update often with interesting and useful items. </li></ul><ul><li>Join relevant groups and communities </li></ul><ul><li>Participate at relevant groups and fan pages. </li></ul><ul><li>Grow your network and add alumni’s. </li></ul><ul><li>Stay away from spamming, hate, and nudity. </li></ul><ul><li>Share updates from university or school </li></ul>
  40. 40. UPDATING STATUS ON FACEBOOK
  41. 41. JOIN GROUPS AND COMMUNITIES
  42. 42. PARTICIPATE AT SCHOOL FAN PAGE
  43. 43. TWITTER
  44. 44. WHAT IS TWITTER?
  45. 45. BE A TWEEPLE <ul><li>Tweet often but not too often. </li></ul><ul><li>Share interesting and useful news items. </li></ul><ul><li>Maintain a healthy follower/following ratio </li></ul><ul><li>Healthy balance between personal & professional tweets. </li></ul><ul><li>Don’ t just update, but also respond to others. </li></ul><ul><li>Stay away from spamming, hate, and nudity. </li></ul><ul><li>Retweet interesting and happening tweets </li></ul><ul><li>Use #Tags, @(Replies), RT (Retweet) and DM’s </li></ul>
  46. 46. TWEETS WITH #TAG
  47. 47. REPLIES AND RETWEET
  48. 48. ME GOOGLE !!
  49. 49. WHEN YOU GET GOOGLED <ul><li>Does not lead to something controversial like arrests or hated speech. </li></ul><ul><li>Leads to profession-related discussions and commentary on other social media sites. </li></ul><ul><li>Leads one to your online blog, webpage or social media profiles </li></ul><ul><li>Doesn’t come up blank </li></ul>
  50. 50. FIND YOURSELF ON GOOGLE
  51. 51. WHAT OTHER RECRUITMENT AGENCIES, EMPLOYERS, JOB BOARDS DOING ? <ul><li>Embracing Social Networks- Connecting with passive and active job seekers. Engaging with users on a social level. </li></ul><ul><li>Groups- Employers, Agencies, Alumni, Interests, Private or Public </li></ul><ul><li>Applications - Job Search, Latest Jobs, Refer a Friend, Job Mail, Competition, Graduate Recruitment Programs </li></ul><ul><li>Pages - Advertising product or services, Connecting with users . </li></ul>
  52. 52. USE SOCIAL MEDIA TO GET A JOB <ul><li>Blog, Blog, Blog </li></ul><ul><li>Be Proactive on Twitter </li></ul><ul><li>Take Advantage of LinkedIn </li></ul><ul><li>Fix up your Facebook </li></ul><ul><li>Build a Social Media Resume </li></ul><ul><li>Upload your Resume on Slideshare and Scribd </li></ul><ul><li>Be Relevant and Develop Personality </li></ul>
  53. 53. THANK YOU! Ready to Be Social the Indian way? We would like to be your partner! Website: http://omlogic.com Facebook: https://www.facebook.com/OMLogic Twitter: https://twitter.com/OMLogic Email: [email_address]
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