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SEO - Marketing or Technology?

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'SEO - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic) at Web Innovation 2009 is aimed at educating & empowering the SEO professionals & digital marketers in winning the …

'SEO - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic) at Web Innovation 2009 is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.

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  • 1. SEO - Marketing or Technology? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic Consulting) Apr 29, 2009
  • 2. www.omlogic.com Conventional SEO Paradigm
  • 3. Typical Purpose www.omlogic.com Acquiring Website Rankings & Traffic
  • 4. Typical SEO Implementation Process www.omlogic.com  Keyword Research  Baseline existing ranking  Set ranking target  Implementation − On Page Optimization − Off Page Promotion  PR, Articles, Link Building  Social Media Submissions  Ongoing Optimization
  • 5. What results can you expect? www.omlogic.com Good Rankings on Search Engines Good Online Traffic on Website Assuming search specialists were involved
  • 6. www.omlogic.com Has the Business met its Objectives?
  • 7. Doubtful? www.omlogic.com Higher Ranking = More Traffic? More Traffic = Relevant Traffic? Relevant Traffic = More Conversions?
  • 8. The Current Reality www.omlogic.com Business StrategyBusiness Strategy MarketingMarketing Marketing PromotionPromotion (Product, Service or a(Product, Service or a Brand)Brand) SEOSEO SEMSEM Online Marketing
  • 9. Required Approach www.omlogic.com Business StrategyBusiness Strategy MarketingMarketing PromotionPromotion (Product, Service or a(Product, Service or a Brand)Brand)
  • 10. www.omlogic.com Lets Look at an Example
  • 11. www.omlogic.com Imagine real searchers & how they might think! What does the company offer (SCJP Exam prep to pass SCJP Certification Exam) What have they done so far (Since 2000, 1M+ users, 50K customer) What did other people get from them (99.7% success) Will they be valuable for me (Comprehensive report) Are they a 2-4 people shop (ISO 9001 certification) Can I trust them (100% guarantee) Can I try (Free mock test) This looks like the site I want. Let me go-forward.
  • 12. SEO - New Paradigm www.omlogic.com
  • 13. www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales • SEO • PPC • SMM • Website • Messaging • SMM • SEO • PPC SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
  • 14. Thank You! Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.c om

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