Is Online Marketing A Different World?
Pradeep Chopra
Co-founder, OMLogic Consulting
www.omlogic.com

The Biggest Myth…
Online Marketing == Web Traffic
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Myths…
• It starts with a website
• Works overnight | Doesn’t work at all
• It is technology driven and complex
• Works only for certain businesses
• Skills needed are different => Different
implementation
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Let’s look at an example
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Top Line Grew by 25%
Old website New website
How?
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We Inquired
“Who is visiting our website?”
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What We Discovered?
• Professionals thinking “Why certification?”
Not talking to them
• Professionals thinking “Which certification?”
Not talking to them
• Professionals thinking “How to prepare?”
Not talking to them
• Professionals clear about everything. Now looking for specific
product.
Talking to them – but not clear
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Impact
• Loosing customers during trust building stage
• No relationship with customers
• Talking to a small % of potential customers
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What We Decided?
“Talk to customers at every stage in the sales
cycle”
• Articles on “Why to certify?”, “Which certification is for
you?”
• Preparation guides for all certifications
• Revamped site navigation and user experience
Result: 25% increase in Revenue
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The New Paradigm ..Is it really New?
Business Strategy
Marketing
Promotion
(Product, Service or a Brand)
SEO SEM
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Marketing
Online Marketing
Business Strategy
Promotion
(Product, Service or a
Brand)
SEO SEM
SEM
Marketing SEO
www.omlogic.com

Is Online Marketing a Different World?
www.omlogic.com

Thank you!
Q&A
pradeep.chopra@omlogic.com
presentation at
http://www.omlogic.com/presentations.html
www.omlogic.com