Online Marketing: In-House or OutSource?
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Online Marketing: In-House or OutSource?

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What is Online Marketing and how businesses considering online marketing, should decide on whether to create an In-house team or outsource.

What is Online Marketing and how businesses considering online marketing, should decide on whether to create an In-house team or outsource.

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Online Marketing: In-House or OutSource? Presentation Transcript

  • 1. Online Marketing: In-house or Outsource? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic) May 23, 2009
  • 2. www.omlogic.com Conventional Online Marketing Paradigm
  • 3. Typical Thinking www.omlogic.com Acquire Website Rankings, Traffic, Views
  • 4. Typical Implementation Process www.omlogic.com
    • SEO
    • Keyword Research
    • Baseline Rankings
    • Set Targets
    • Implementation
      • On Page
      • Off Page
    • Ongoing Optimization
    • PPC
    • Keyword Research
    • Landing Page Creation
    • Ad-Design
    • Bidding
    • Ongoing Optimization
      • Bid Optimization
      • Keyword Promotion
    • SMM
    • Identify Channels
    • Created Content
    • Populate
    • Promote
    • Wait & Measure
  • 5. What results can you expect? www.omlogic.com
      • Good Rankings on Search Engines
      • Good Online Traffic on Website
      • Good Clicks on Ads
      • Good Views on Social Media Channels
      • Assuming technical specialists were involved
  • 6. www.omlogic.com Has the Business met its Objectives?
  • 7. Doubtful? www.omlogic.com
      • Higher Ranking = More Traffic?
      • More Traffic = Relevant Traffic?
      • Relevant Traffic = More Conversions?
  • 8. The Current Reality www.omlogic.com Business Strategy Marketing Marketing Promotion (Product, Service or a Brand) SEO SEM Online Marketing
  • 9. Required Approach www.omlogic.com Business Strategy Marketing Promotion (Product, Service or a Brand)
  • 10. www.omlogic.com Lets Look at an Example
  • 11. www.omlogic.com
    • Imagine real searchers & how they might think!
      • What does the company offer? (SCJP Exam prep to pass SCJP Certification Exam)
      • What have they done so far? (Since 2000, 1M+ users, 50K customer)
      • What did other people get from them? (99.7% success)
      • Will they be valuable for me? (Comprehensive report)
      • Can I trust them? (100% guarantee)
      • Can I try? (Free mock test)
    This looks like the site I want. Let me go-forward.
  • 12. www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales
    • SEO
    • PPC
    • SMM
    • Website
    • Messaging
    • SMM
    • SEO
    • PPC
    SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
  • 13. Why In-House? www.omlogic.com
      • Ownership & Commitment
      • Closest to the Customer
      • Organizational Structure Limitations
      • Ultimate Cost may be lower
      • Privacy of data & content
  • 14. Why Outsource? www.omlogic.com
      • Expertise: Latest & Greatest (Multiple view points, leveraging experiences, constant upgrades, tools & technology)
      • Focus - Customer & Vendor
      • Lower Total Cost of Ownership (HR, Training etc)
      • Shared responsibility & bandwidth
      • More acceptance to outside experts
  • 15. Why Outsource? www.omlogic.com Source: SEMPO 2008 Annual Survey
  • 16. In-House or Outsource? www.omlogic.com Outsource In-house
  • 17. In-House or Outsource? www.omlogic.com
      • Commitment & Passion to Invest in
          • People
          • Market
          • Technology
  • 18. Thank You! Email: [email_address] | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com