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Online Marketing: Your Gateway to
                       Global Reach!
                         Pradeep Chopra
           ...
How far we have come?
    • 8 Billion searches are made every month
    • It took 13 years for television to reach 50 Mill...
Today… at Home
    • Internet Ad spend in India will grow from Rs 210
      crore in 2006 to Rs 2250 crore in 2009
    • A...
Is it for me?




www.omlogic.com
Whizlabs Software
             “Global Reach from an Indian Beach”




www.omlogic.com
Whizlabs in 2000
    •   3 People with no clue about Selling
    •   Rs 45,000/- (personal savings)
    •   Good Product f...
Whizlabs in 2005
        “We don’t go anywhere, we reach everywhere!”
    •   One of the Global Leaders
    •   1M Unique ...
The Turning Point…
    • Jan 10, 2001: Launched Java certification
      product
    • Jan 28: Sold online to someone in U...
Time to Sell
                  Days




                                                       Pre-order




             ...
Revenue Distribution




www.omlogic.com
Key Corporate Customers




www.omlogic.com
What’s the opportunity for me?
    A Level Playing Field
    • Timeless
    • Location Independent
    • Can be fitted in ...
But…

       Being Online is NOT an Option

       Your customers and competitors are already
         online. Do you want...
What should I do?




                  Online Marketing




www.omlogic.com
What is Online Marketing?
    Online marketing is a way to get your
    product/service/brand out there to the World
    W...
Why Online Marketing?
    •   Pull Vs Push
    •   Cost Effective
    •   24*7
    •   Global Reach
    •   Measurability
...
Is it only Sales & Marketing?
    •   Customer Satisfaction
    •   Branding
    •   Market Differentiation
    •   Hiring...
What does it include?
    Search Engine Optimize (SEO)




www.omlogic.com
Search Engine Optimization




www.omlogic.com
What does it include?
    Search Engine Optimize (SEO)
    Pay Per Click (PPC) Advertising




www.omlogic.com
PPC (Pay Per Click) Advertising




www.omlogic.com
What does it include?
    Search Engine Optimize (SEO)
    Pay Per Click (PPC) Advertising
    Email Marketing




www.oml...
Email Marketing




www.omlogic.com
What does it include?
    Search Engine Optimize (SEO)
    Pay Per Click (PPC) Advertising
    Email Marketing
    Affilia...
Affiliate Marketing




www.omlogic.com
What does it include?
    Search Engine Optimize (SEO)
    Pay Per Click (PPC) Advertising
    Email Marketing
    Affilia...
Online PR




www.omlogic.com
New PR World
    •   Direct to Customer
    •   Any Time
    •   Any Reason
    •   Cost Effective (and even FREE :))
    ...
What does it include?
    Search Engine Optimize (SEO)
    Pay Per Click (PPC) Advertising
    Email Marketing
    Affilia...
Blogging




www.omlogic.com
Blogging   contd.

    •   Purpose
         –   News
         –   Customer/Partner Development
         –   Brand Building...
What does it include?
    Search Engine Optimize (SEO)
    Pay Per Click (PPC) Advertising
    Email Marketing
    Affilia...
Community Building




www.omlogic.com
Are there any secrets?
    Landing Pages




www.omlogic.com
Landing Page: Old




www.omlogic.com
Landing Page: New




www.omlogic.com
Are there any secrets?
    Landing Pages
    Lead Generation
      Call for Action




www.omlogic.com
Lead Generation




www.omlogic.com
Are there any secrets?
    Landing Pages
    Lead Generation
      Call for Action
    Adwords Optimization
      Long Tai...
Adwords Optimization
    •   Long Tail Keywords
    •   Geography
    •   Time
    •   Position




www.omlogic.com
Are there any secrets?
    Landing Pages
    Adwords Optimization
      Long Tail Keywords
      Geography
      Time
    ...
Differential Pricing
                  India           Rest of the World




www.omlogic.com
How can I implement?
    • In-house
    • Outsourced
    • Hybrid




www.omlogic.com
How do I choose the right vendor?
    •   Educate Yourself
    •   Vendor Portfolio
    •   Vendor’s Own Business
    •   ...
How much will it cost?
    Different Business Models
    • Fixed Cost
    • Lead Based
    • Revenue Sharing




www.omlog...
Thank you!



                         Q&A
                  pradeep.chopra@omlogic.com




www.omlogic.com
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OMLogic NASSCOM- July 2007

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Pradeep Chopra Presents at NASSCOM 2007 about how Online Marketing is the the Gateway to Global Reach.

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  • online marketing replaces the old technology for the advertisement ie Tv,radio etc which was so time consuming
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  • Well said, i think this is the best idea to aware the people or tell them that how best is Social Media Marketing
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Transcript of "OMLogic NASSCOM- July 2007"

  1. 1. Online Marketing: Your Gateway to Global Reach! Pradeep Chopra Co-founder, OMLogic Consulting www.omlogic.com
  2. 2. How far we have come? • 8 Billion searches are made every month • It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years • If eBay were a country, it would be the 5th most populous country in the world behind China , India , the U.S. and Indonesia . • Business.com domain was sold for 7.5M US$ • YouTube (with zero revenue) was sold for 1.6B US$ • 21 years old made 1M US$ through single page www.omlogic.com
  3. 3. Today… at Home • Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009 • An IT services startup bags .25M US$ deal through internet • A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting • A 2 year old used cars seller site drives over 200,000 visitors per month • A single person company in Mumbai makes over 25,000 US$ per month www.omlogic.com
  4. 4. Is it for me? www.omlogic.com
  5. 5. Whizlabs Software “Global Reach from an Indian Beach” www.omlogic.com
  6. 6. Whizlabs in 2000 • 3 People with no clue about Selling • Rs 45,000/- (personal savings) • Good Product for IT Professionals • No Customer www.omlogic.com
  7. 7. Whizlabs in 2005 “We don’t go anywhere, we reach everywhere!” • One of the Global Leaders • 1M Unique Visitors in a niche community • Over 400,000 Users • Customers in over 130 Countries • Over 70 Enterprise Customers • 95% Revenue from Outside India • Yet, No Sales Team | No Visit Outside Delhi www.omlogic.com
  8. 8. The Turning Point… • Jan 10, 2001: Launched Java certification product • Jan 28: Sold online to someone in US for 25$ • August: Launched 2nd Product • And Whizlabs started… www.omlogic.com
  9. 9. Time to Sell Days Pre-order 2001 2002 2003 2004 Year www.omlogic.com
  10. 10. Revenue Distribution www.omlogic.com
  11. 11. Key Corporate Customers www.omlogic.com
  12. 12. What’s the opportunity for me? A Level Playing Field • Timeless • Location Independent • Can be fitted in any-budget www.omlogic.com
  13. 13. But… Being Online is NOT an Option Your customers and competitors are already online. Do you want to be left behind? www.omlogic.com
  14. 14. What should I do? Online Marketing www.omlogic.com
  15. 15. What is Online Marketing? Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users. www.omlogic.com
  16. 16. Why Online Marketing? • Pull Vs Push • Cost Effective • 24*7 • Global Reach • Measurability • Scalable • Instant • Direct to customer www.omlogic.com
  17. 17. Is it only Sales & Marketing? • Customer Satisfaction • Branding • Market Differentiation • Hiring • Productivity • Market Research • Procurement/Logistics www.omlogic.com
  18. 18. What does it include? Search Engine Optimize (SEO) www.omlogic.com
  19. 19. Search Engine Optimization www.omlogic.com
  20. 20. What does it include? Search Engine Optimize (SEO) Pay Per Click (PPC) Advertising www.omlogic.com
  21. 21. PPC (Pay Per Click) Advertising www.omlogic.com
  22. 22. What does it include? Search Engine Optimize (SEO) Pay Per Click (PPC) Advertising Email Marketing www.omlogic.com
  23. 23. Email Marketing www.omlogic.com
  24. 24. What does it include? Search Engine Optimize (SEO) Pay Per Click (PPC) Advertising Email Marketing Affiliate Marketing www.omlogic.com
  25. 25. Affiliate Marketing www.omlogic.com
  26. 26. What does it include? Search Engine Optimize (SEO) Pay Per Click (PPC) Advertising Email Marketing Affiliate Marketing Online Public Relation (PR) www.omlogic.com
  27. 27. Online PR www.omlogic.com
  28. 28. New PR World • Direct to Customer • Any Time • Any Reason • Cost Effective (and even FREE :)) • Measurability www.omlogic.com
  29. 29. What does it include? Search Engine Optimize (SEO) Pay Per Click (PPC) Advertising Email Marketing Affiliate Marketing Online Public Relation (PR) Blogging www.omlogic.com
  30. 30. Blogging www.omlogic.com
  31. 31. Blogging contd. • Purpose – News – Customer/Partner Development – Brand Building – Training – Feedback • Recipe for Success – Passion – Discipline – For the reader – Being honest • Corporate Blogging – From the top – Guidelines www.omlogic.com
  32. 32. What does it include? Search Engine Optimize (SEO) Pay Per Click (PPC) Advertising Email Marketing Affiliate Marketing Online Public Relation (PR) Blogging Community Building … www.omlogic.com
  33. 33. Community Building www.omlogic.com
  34. 34. Are there any secrets? Landing Pages www.omlogic.com
  35. 35. Landing Page: Old www.omlogic.com
  36. 36. Landing Page: New www.omlogic.com
  37. 37. Are there any secrets? Landing Pages Lead Generation Call for Action www.omlogic.com
  38. 38. Lead Generation www.omlogic.com
  39. 39. Are there any secrets? Landing Pages Lead Generation Call for Action Adwords Optimization Long Tail Keywords Geography Time Position www.omlogic.com
  40. 40. Adwords Optimization • Long Tail Keywords • Geography • Time • Position www.omlogic.com
  41. 41. Are there any secrets? Landing Pages Adwords Optimization Long Tail Keywords Geography Time Position Differential Pricing www.omlogic.com
  42. 42. Differential Pricing India Rest of the World www.omlogic.com
  43. 43. How can I implement? • In-house • Outsourced • Hybrid www.omlogic.com
  44. 44. How do I choose the right vendor? • Educate Yourself • Vendor Portfolio • Vendor’s Own Business • Customer References • Beware of False Promises www.omlogic.com
  45. 45. How much will it cost? Different Business Models • Fixed Cost • Lead Based • Revenue Sharing www.omlogic.com
  46. 46. Thank you! Q&A pradeep.chopra@omlogic.com www.omlogic.com
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