E-Marketing: Innovative & Cost
                 Effective Marketing
                         Pradeep Chopra
              ...
Introduction
    •   1999: Graduated from IIT Delhi

    •   2000: Started Whizlabs Software, an IT certification preparat...
How far we have come?
    • 8 Billion searches are made every month
    • TV took 13 years to reach 50 Million users - Int...
www.omlogic.com
Today… at Home
    • Internet Ad spend in India will grow from Rs 210
      crore in 2006 to Rs 2250 crore in 2009
    • A...
Is it for me?




www.omlogic.com
Whizlabs Software
             “Global Reach from an Indian Beach”




www.omlogic.com
Whizlabs in 2000
    •   3 People with no clue about Selling
    •   Rs 45,000/- (personal savings )
    •   Good Product ...
Whizlabs in 2005
        “We don’t go anywhere, we reach everywhere!”
    •   One of the Global Leaders
    •   1M Unique ...
The Turning Point…
    • Jan 10, 2001: Launched Java certification
      product
    • Jan 28: Sold online to someone in U...
Time to Sell

                          19



                                    1
                  Days




           ...
Revenue Distribution

                         15%


                    5%
                                     US
      ...
Key Corporate Customers




www.omlogic.com
What’s the opportunity for me?
    Internet has created a level playing field,
    independent of:
         – Time
       ...
But…

       Being Online is NOT an Option

       Your customers and competitors are already
         online. Do you want...
What should I do?




                  Online Marketing




www.omlogic.com
What is Online Marketing?
    Online marketing is a way to get your
    product/service/brand out there to the World
    W...
Why Online Marketing?
    •   Pull Vs Push
    •   Cost Effective
    •   24*7
    •   Global Reach
    •   Measurability
...
Is it only Sales & Marketing?
    •   Customer Satisfaction
    •   Branding
    •   Market Differentiation
    •   Hiring...
Creativity and Execution are the keys…



        Let’s look at some examples!




www.omlogic.com
Landing Page: Old




www.omlogic.com
Landing Page: New




www.omlogic.com
Another example…




www.omlogic.com
How can I implement?
    • In-house
    • Outsourced
    • Hybrid




www.omlogic.com
How do I choose the right vendor?
    •   Educate Yourself
    •   Vendor Portfolio
    •   Vendor’s Own Business
    •   ...
Thank you!


                           Q&A
                    pradeep.chopra@omlogic.com


                          pre...
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OMLogic TiE StartUp Essentials Sep 07

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Pradeep Chopra presenting at OMLogic TiE StartUp Essentials Sep 2007 highlighting the Importance of E-Marketing.

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OMLogic TiE StartUp Essentials Sep 07

  1. 1. E-Marketing: Innovative & Cost Effective Marketing Pradeep Chopra Co-founder, OMLogic Consulting www.omlogic.com
  2. 2. Introduction • 1999: Graduated from IIT Delhi • 2000: Started Whizlabs Software, an IT certification preparation company • 2000-2007: Grew Whizlabs (using Online Marketing only) and won “Most Innovative Indian IT Company” award from NASSCOM • 2007: – Sold Whizlabs and started , an Online Marketing Consulting Company – Started , an Online Marketing Careers Community (http://www.omcareers.org) www.omlogic.com
  3. 3. How far we have come? • 8 Billion searches are made every month • TV took 13 years to reach 50 Million users - Internet took less than 4 years • If eBay were a country, it would be the 5th most populous country behind China, India, U.S. and Indonesia • Business.com domain was sold for 7.5M US$ • YouTube (with zero revenue) was sold for 1.6B US$ • 21 years old made 1M US$ through a single page www.omlogic.com
  4. 4. www.omlogic.com
  5. 5. Today… at Home • Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009 • An IT services startup bags .25M US$ deal through internet • A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting • A 2 year old used cars seller site drives over 200,000 visitors per month • A single person company in Mumbai makes over 25,000 US$ per month www.omlogic.com
  6. 6. Is it for me? www.omlogic.com
  7. 7. Whizlabs Software “Global Reach from an Indian Beach” www.omlogic.com
  8. 8. Whizlabs in 2000 • 3 People with no clue about Selling • Rs 45,000/- (personal savings ) • Good Product for IT Professionals • No Customer www.omlogic.com
  9. 9. Whizlabs in 2005 “We don’t go anywhere, we reach everywhere!” • One of the Global Leaders • 1M Unique Visitors in a niche community • Over 400,000 Users • Customers in over 130 Countries • Over 70 Enterprise Customers • 95% Revenue from Outside India • Yet, No Sales Team | No Visit Outside Delhi www.omlogic.com
  10. 10. The Turning Point… • Jan 10, 2001: Launched Java certification product • Jan 28: Sold online to someone in US for 25$ • August: Launched 2nd Product • And Whizlabs started… www.omlogic.com
  11. 11. Time to Sell 19 1 Days -10 Pre-order -30 2001 2002 2003 2004 Year www.omlogic.com
  12. 12. Revenue Distribution 15% 5% US Europe India 15% Rest of the World 65% www.omlogic.com
  13. 13. Key Corporate Customers www.omlogic.com
  14. 14. What’s the opportunity for me? Internet has created a level playing field, independent of: – Time – Distance – Capital www.omlogic.com
  15. 15. But… Being Online is NOT an Option Your customers and competitors are already online. Do you want to be left behind? www.omlogic.com
  16. 16. What should I do? Online Marketing www.omlogic.com
  17. 17. What is Online Marketing? Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users. www.omlogic.com
  18. 18. Why Online Marketing? • Pull Vs Push • Cost Effective • 24*7 • Global Reach • Measurability • Scalable • Instant • Direct to Customer www.omlogic.com
  19. 19. Is it only Sales & Marketing? • Customer Satisfaction • Branding • Market Differentiation • Hiring • Market Research www.omlogic.com
  20. 20. Creativity and Execution are the keys… Let’s look at some examples! www.omlogic.com
  21. 21. Landing Page: Old www.omlogic.com
  22. 22. Landing Page: New www.omlogic.com
  23. 23. Another example… www.omlogic.com
  24. 24. How can I implement? • In-house • Outsourced • Hybrid www.omlogic.com
  25. 25. How do I choose the right vendor? • Educate Yourself • Vendor Portfolio • Vendor’s Own Business • Customer References • Beware of False Promises www.omlogic.com
  26. 26. Thank you! Q&A pradeep.chopra@omlogic.com presentation at http://www.omlogic.com/presentations.html www.omlogic.com

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