OMLogic Corporate Profile

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OMLogic is leading Online Marketing Company of India. Being one of the pioneers of the Industry, OMLogic has years of experience in serving numerous clients. They are a Google Adwords Certified Company and offer services in the field of Search Engine Optimization, Pay Per Click and Social Media Marketing

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OMLogic Corporate Profile

  1. 1. OMLogic Consulting www.omlogic.com Bringing Logic to Online Marketing
  2. 2. Who We Are? <ul><li>Comprehensive Online Marketing Service Provider </li></ul><ul><ul><li>(SEO, SMM and PPC Services) </li></ul></ul><ul><li>Our Mantra </li></ul><ul><ul><li>Relevant Traffic and Relevant Leads that convert to meet Business Objectives. </li></ul></ul><ul><li>Our Fundamental belief </li></ul><ul><ul><li>Online presence (website, descriptions, social media presence) must first address all customer concerns before they engage. </li></ul></ul><ul><li>Strategic partners with SEOMoz </li></ul><ul><ul><li>Top Internet marketing solutions company. Gillian Muessig (SEOMoz founder) sits on OMLogic board as an advisor </li></ul></ul><ul><ul><li>Provides access to unlimited expertise </li></ul></ul>
  3. 3. Our Online Marketing Methodology Visibility (Online promotion) Sales /Leads Awareness Interactivity / Engagement Brand Promotion “ You are there only if they can find you” Generate visibility with the relevant community. Anyone looking for similar services should be able to find it “ Provide information to engage people ongoingly” “ Generate awareness of your products/services” Make yourself omnipresent online. Through Videos, presentations, blogs, photos, articles, etc. “ Build Trust & Credibility with potential customer” “ Develop capability for people to contact you online.” Actual sale may not be online. Online Reputation Management Increasing Maturity of Online Marketing
  4. 4. OMLogic Online Marketing Output <ul><li>Customer oriented Keyword analysis leading to “relevant traffic generation” </li></ul><ul><li>“ Marketing driven promotions ” rather than “ optimization driven promotions ” </li></ul><ul><li>Conversion oriented online presence leading to best “traffic to leads conversion” </li></ul><ul><li>Synchronized marketing providing “holistic customer experience” </li></ul><ul><li>Leveraging SMM to “Engage target customer community online” </li></ul><ul><li>End-to-end measurability leading to “ROI based online marketing decision making” </li></ul><ul><li>Iterative growth approach: “Constant Improvement” </li></ul>
  5. 5. Please visit www.omlogic.com/clients.html for more feedbacks What do our customers say? “ Now our website is generating more revenues and is attracting right talent for a growing company like us. Thank you OMLogic for doing a wonderful job!” - Vineet Agarwal (CEO, OSSCube) “ The approach is professional and the output is many times worth the money spent.” – Tushar Bhatia (President, Saigun Technologies) More than the report, it was the session that you guys took on that report that was very good and opened lot of options in mind and showed us why we need experts on this. - Raj Singhal (COO, BrickRed Technologies)
  6. 6. Our Services <ul><li>Conversion Oriented Online Presence </li></ul><ul><ul><li>Synchronized communication across all platforms </li></ul></ul><ul><ul><li>We are online communication expert. We are not web-developers, but we know what it takes </li></ul></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><ul><li>Visibility / Awareness </li></ul></ul><ul><li>Paid Advertisements (PPC) </li></ul><ul><ul><li>Leads / Sales Generation </li></ul></ul><ul><li>Social Media Marketing (SMM) </li></ul><ul><ul><li>Interactivity / Engagement, Brand promotion </li></ul></ul>
  7. 7. Conversion Oriented Online Presence Framework to leverage SEO/PPC/SMM <ul><li>We take the lead role in ensuring our customers develop a search friendly world class online presence </li></ul><ul><ul><li>We are online communications experts. We use our experience and expertise to help develop the best online presence for your business. </li></ul></ul><ul><ul><li>Usability, navigation and messaging/communication on the website. </li></ul></ul><ul><ul><li>Sync technology (web-development) with business objectives. </li></ul></ul><ul><ul><li>We are not web-developers, but we know what it takes, and what it should encompass </li></ul></ul><ul><ul><li>For businesses with no online presence, we offer this service as the beginning point for all online marketing efforts. </li></ul></ul><ul><ul><li>For customers who directly use our other services, we include an abridged version for developing right infrastructure </li></ul></ul>
  8. 8. Search Engine Optimization (SEO) Visibility, Awareness & Lead Generation <ul><li>We ensure our customers are able to best leverage the search engines </li></ul><ul><ul><li>Its not about rankings, its about relevant traffic and conversions. </li></ul></ul><ul><ul><li>Build End-to-end measurability for successful implementation and ROI based decision making. </li></ul></ul><ul><ul><li>Conduct “ Marketing driven SEO promotions” rather than “ optimization driven SEO promotions”. </li></ul></ul>
  9. 9. Pay-Per-Click Advertisements (PPC) Lead Generation <ul><li>We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives </li></ul><ul><ul><li>All our PPC resources are Google Adwords certified. </li></ul></ul><ul><ul><li>Our experts ensure your ad-copy as well as landing pages are best suited for causing conversions </li></ul></ul><ul><ul><li>Use Google adwords and multiple other PPC alternatives (MSN, Yahoo, Miva, Baidu, niche search portals, Ad-Networks) for best ROI. </li></ul></ul><ul><ul><li>Build End-to-end measurability for successful implementation and ROI based decision making. </li></ul></ul>
  10. 10. Social Media Marketing (SMM) Interactivity, Engagement & Brand Promotion <ul><li>We help our customers reach their targets and build branding </li></ul><ul><ul><li>Define the “right customer communication” </li></ul></ul><ul><ul><li>Develop virality in the message </li></ul></ul><ul><ul><li>Promote message in the social media world </li></ul></ul><ul><ul><li>Develop corporate blog </li></ul></ul><ul><ul><li>Build communities and leverage existing forums, blogs </li></ul></ul><ul><ul><li>Build & leverage a corporate brand, as well as brand for key individuals in the company </li></ul></ul><ul><ul><li>Build End-to-end measurability for successful implementation and ROI based decision making. </li></ul></ul>
  11. 11. SOCIAL MEDIA STRATEGY Listen [Tools & Alerts] Cure Prevent Build <ul><li>Social Media Presence - Blog, Videos, Photos, PPTs, Wiki, Facebook, LinkedIn, Social Bookmarking, Wiki, Twitter, Yahoo Answers etc. </li></ul><ul><li>Review Sites </li></ul><ul><li>Forums </li></ul><ul><li>Direct Feedback Channel </li></ul><ul><li>Forums </li></ul><ul><li>Review Sites </li></ul><ul><li>Community Building </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Social Media Campaigns </li></ul><ul><li>Community Building </li></ul>Measure, Monitor & Optimize [Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
  12. 12. Our Social Media Marketing Offering
  13. 13. ONLINE REPUTATION MANAGEMENT STRATEGY
  14. 14. MEASUREMENT AND REPORTING Measurement and Reporting SEO and SMM Measurement & Reporting PPC Measurement & Reporting <ul><ul><li>SEO implementation progress </li></ul></ul><ul><ul><li>Organic rankings on major search engines </li></ul></ul><ul><ul><li>Website traffic </li></ul></ul><ul><ul><li>Conversion report </li></ul></ul><ul><ul><li>Accomplishments of the month </li></ul></ul><ul><ul><li>Next month plan </li></ul></ul><ul><ul><li>Social Media Reports based on channels selected </li></ul></ul><ul><ul><li>Other specifics measurability parameters identified during measurability implementation </li></ul></ul><ul><ul><li>PPC implementation progress </li></ul></ul><ul><ul><li>Conversion Metrics </li></ul></ul><ul><ul><li>Total Clicks and Spending </li></ul></ul><ul><ul><li>CPC (Cost Per Click) </li></ul></ul><ul><ul><li>CTR (Click Through Rate) </li></ul></ul><ul><ul><li>Total No of Conversions </li></ul></ul><ul><ul><li>Conversion % </li></ul></ul><ul><ul><li>Cost Per Conversion </li></ul></ul><ul><ul><li>Accomplishments of the month </li></ul></ul><ul><ul><li>Next month plan </li></ul></ul><ul><ul><li>Other specifics measurability parameters identified during measurability implementation. </li></ul></ul>Measure Lead Generation and Sales+ Brand Promotion + Engagement + Brand Recall + Increased probability of Sales
  15. 15. Case Studies
  16. 16. Our SMM Successes <ul><li>TRIVIA, CONTESTS, POLLS, AWARDS </li></ul><ul><ul><li>Who got the most money per runs scored or wicket taken in IPL </li></ul></ul><ul><ul><li>Sponsor the “Match Ka Mujrim Contest” </li></ul></ul>
  17. 17. Our SMM Successes
  18. 18. 0 to 15+ leads/month in 6 month for open source solution company Customer Problem Statement: Couldn’t generate online leads for services & solutions Our Findings: Comprehensive online marketing campaign which builds trust and interactivity with the customer is must. Our Solution: Comprehensive SEO, PPC, SMM solution. Addressed key customer concerns in entire web presence Results: Online Leads, visibility and branding. Potential customers can get enough info from social media sites to help with decision making. Online is now primary sales channel
  19. 19. Negligible to top 7K Indian websites in 6 months Customer Problem Statement: Need visibility for Economic Research products & services. Niche customer segment. Our Findings: Negligible online presence. Huge opportunity to promote old research reports for engaging with potential customers online & building trust. Our Solution: ROI based SEO (complemented with SMM presence) Publishing research articles online (assets lying idle) Results: Online visibility, leads & highly valuable partnerships for its online economic research (e.g. Google, ET)
  20. 20. Improved B2C Top Line Revenue by 25% Customer Problem Statement: Poor Conversions Our Findings: Only talking to one customer segment. Our Solution: Identified appropriate message for all customer segments. Targeted all customer segments. Simplified pricing. Revamped site navigation and user experience. Results: Top line revenue grew by 25%
  21. 21. B2B Leads increased by 250% Customer Problem Statement: No improvement in online leads for 1 year. Stagnation and increasing CPC. Our Findings: Not addressing customer concerns. Our Solution: Identified and focused on the most suited customer segment. Identified the right message. Designed the new marketing campaign including text ads, image ads and landing micro-sites. Results: Traffic grew by 155% with improved relevancy !! Number of relevant leads grew by 250%
  22. 22. B2B Leads grew by 50% with zero cost Customer Problem Statement: Steep growth plan couldn’t be met with existing PPC. Our Findings: PPC campaign not optimized. Our Solution: Optimized PPC campaign with focused ad-groups. Optimized PPC by improving quality score. Results: Cost per acquisition decreased by 50%, leads increased by 50%
  23. 23. Thank You! Ready to realize the full potential of Online Marketing? www.omlogic.com Email: [email_address] | Phone: +91-11-47052803 / 47052805

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