“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.” - By Wiki According to OMLogic- “ Social media is evangelizing your customer by being a good listener and curating conversations towards the brand. Basically, being a good husband!! ”
GreenLeap Delhi Brief: Evangelize citizens for Govt of Delhi ' Plant a Million Tree ' campaign Insight: Social media can provide 2-way communication. Must-have for citizen evangelism Solution: A Facebook, Twitter & blog campaign on social Result: 1M trees target achieved in 3 weeks. 20K+ FB Fans in 1 month. CAMPAIGN
CAMPAIGNS Yatra Cricket Manager Brief: Associate Yatra.com with cricket Insight: What do cricketers do most other than play? THEY TRAVEL Solution: An online strategy game to manage the travel of Team India XI during the world cup. Interesting hurdles every day to optimize morale & fitness of the team. Simulated Yatra.com booking engine interface for the campaign. Result: Excellent association of cricket with brand Yatra.
CAMPAIGN Lufthansa Celebrations Brief: NRI promotion for Lufthansa Insight: India abroad equals Bollywood [Not Cricket, politics, etc] Solution: A microsite driven campaign to promote Diwali and an activation campaign for NRI community Result: Great association of Lufthansa with hitherto ignored NRI community
CAMPAIGN Lufthansa Salaam Bollywood Brief: NRI promotion for Lufthansa Insight: India abroad equals Bollywood [Not Cricket, politics, etc] Solution: A microsite driven campaign promoting various scenic destinations in India via Bollywood. Result: Great association of Lufthansa with hitherto ignored NRI community
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CAMPAIGN Create your Bond Girl Brief: Promote Bond festival on HBO Insight: Bond is popular, but even more popular in India, is the Bond Girl. Solution: A 360 degree online solution including a Microsite, Facebook Apps, TV promotion and contests for promotion. Result: 75K+ Fan increase in month, 2-X engagement, huge traffic driven to microsite
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