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Introduction to Social Media

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Be Social, The Indian Way!

Be Social, The Indian Way!

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  • Isn;t it amazing how being social has never really changed? Just the medium has. In that sense, working in social media marketing agency is kinda like... welllll.... being social and thats it :P
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  • 1. BE SOCIAL, THE INDIAN WAY
  • 2. 2011 – The Year That Was
  • 3. 33,748,542 views on YouTube in 56 days
  • 4. Single of the year on BBC radio. TV road-blocked a whole Saturday for the 1 st Tamil song to be premiered on it.
  • 5. Facebook profile pic of the year – Please welcome… Anna Hazare!
  • 6. 364K likes on FB 200K+ followers on Twitter by Aug 27 th itself
  • 7. A seemingly innocuous friendship campaign recovered the 31% drop Airtel had experienced in Q4 of 2010
  • 8. And went on to even run businesses selling HFZ merchandise!
  • 9. Airtel spent 300 Crores in its re-branding campaign in November 2010
  • 10. AND GOT NOTHING!!
  • 11. WE LIVE IN A FICKLE SOCIETY !!!
  • 12. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE +1 RT @DaleCarnegie, 1930
  • 13. Become genuinely interested in others +1 RT @DaleCarnegie, 1930
  • 14. Smile +1 RT @DaleCarnegie, 1930
  • 15. +1 RT @DaleCarnegie, 1930 Remember that a person ' s name is, to that person, the sweetest and most important sound in any language
  • 16. Be a good listener. Encourage others to talk +1 RT @DaleCarnegie, 1930
  • 17. Talk in terms of the other person ' s interest +1 RT @DaleCarnegie, 1930
  • 18. Sincerely make the other person feel important “ Social media are primarily Internet-based tools for sharing and discussing information among human beings.” - Wikipedia  +1 RT @DaleCarnegie, 1930
  • 19. Communication hasn ' t changed
  • 20. But how we consume media certainly has!
  • 21. WHAT ' S CAUSING THESE Ch-Ch-Ch..CHANGES ?
  • 22.
    • Technology
    • Internet
    • Social Media
  • 23. 40 years ago, we consumed TV, Radio, Newspapers, Magazines, Records & Billboards
  • 24. 20 years ago, we got some new media toys: VCR, Walkman, PC, Video Games, & Satellite TV
  • 25. Today, our media is ubiquitous: internet, mobile (web enabled) phones, blogs, & text messaging
  • 26. We ' re having a…
  • 27. Origin of conversations
  • 28. Origin of conversations
    • Social Networks
  • 29. Origin of conversations
    • Content sites
  • 30. Origin of conversations
    • Blogs & Discussion Forums
  • 31. Origin of conversations
    • Reviews & Complaint sites
  • 32. Origin of conversations
    • Micro-Blogging sites
  • 33. What is social media?
  • 34. “ PR / Events / Communications”
  • 35. “ Enable Others to Advocate for Your Business” - WOM
  • 36. “ Visit Cocktail Parties and Network”
  • 37. “ Build Links with prospects & suspects”
  • 38. “ Print Media – Article / Classifieds / Ads”
  • 39. “ Reach Your Customers where they are”
  • 40. All these have a social communication mechanism today!
  • 41. What is Social Media?
  • 42. “ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.” - By Wiki According to OMLogic- “ Social media is evangelizing your customer by being a good listener and curating conversations towards the brand. Basically, being a good husband!! ”
  • 43. How to Win Customers Online
  • 44. KEEP THEM ENGAGED WITH REGULAR CONVERSATION
  • 45. USE HUMOUR TO SPREAD THE MESSAGE EFFECTIVELY
  • 46. PLEASE THE SEARCH ENGINES WITH ORIGINAL CONTENT 
  • 47. FREEBIES & GIFT HAMPERS PROVIDE REASON TO CONNECT
  • 48. Sending them newsletters is ok… just not too often
  • 49. Ask for reviews… and display them
  • 50. Get personal… come on, we ' re HUMAN!
  • 51. Save session! Make it easy to pick up where you left off
  • 52. Get The Basics Right..
  • 53. INDIAN NUANCES IN SOCIAL MEDIA
  • 54. FRIENDS REFERRAL IS MOST IMPORTANT
  • 55. ENGAGEMENT, NOT “SOCIAL DESPERATION”
  • 56. DEEP EMOTIONAL CONNECT
  • 57. DEEP EMOTIONAL CONNECT
  • 58. COPYRIGHT – CREDIT WHERE ITS DUE!
  • 59. CONFIDENTIAL & PROPRIETY INFORMATION
  • 60. AUTHENTICITY & TRANSPARENCY OR
  • 61. GreenLeap Delhi Brief: Evangelize citizens for Govt of Delhi ' Plant a Million Tree ' campaign Insight: Social media can provide 2-way communication. Must-have for citizen evangelism Solution: A Facebook, Twitter & blog campaign on social Result: 1M trees target achieved in 3 weeks. 20K+ FB Fans in 1 month. CAMPAIGN
  • 62. EMPLOYEE SOCIAL MEDIA POLICY
  • 63. INDIA IS CRICKET
  • 64. CAMPAIGNS Yatra Cricket Manager Brief: Associate Yatra.com with cricket Insight: What do cricketers do most other than play? THEY TRAVEL Solution: An online strategy game to manage the travel of Team India XI during the world cup. Interesting hurdles every day to optimize morale & fitness of the team. Simulated Yatra.com booking engine interface for the campaign. Result: Excellent association of cricket with brand Yatra.
  • 65. INDIA IS BOLLYWOOD
  • 66. CAMPAIGN Lufthansa Celebrations Brief: NRI promotion for Lufthansa Insight: India abroad equals Bollywood [Not Cricket, politics, etc] Solution: A microsite driven campaign to promote Diwali and an activation campaign for NRI community Result: Great association of Lufthansa with hitherto ignored NRI community
  • 67. AWARE OF NRI AND INDIANS ABROAD
  • 68. CAMPAIGN Lufthansa Salaam Bollywood Brief: NRI promotion for Lufthansa Insight: India abroad equals Bollywood [Not Cricket, politics, etc] Solution: A microsite driven campaign promoting various scenic destinations in India via Bollywood. Result: Great association of Lufthansa with hitherto ignored NRI community
  • 69. DON ' T PANDER TO FREEBIE HUNTERS Contest Goodies Awards
  • 70. SOCIAL IS MORE THAN CONTEST – TRUE ENGAGEMENT
  • 71. CAMPAIGN Create your Bond Girl Brief: Promote Bond festival on HBO Insight: Bond is popular, but even more popular in India, is the Bond Girl. Solution: A 360 degree online solution including a Microsite, Facebook Apps, TV promotion and contests for promotion. Result: 75K+ Fan increase in month, 2-X engagement, huge traffic driven to microsite
  • 72. Beware of Trolls Looking to Destroy Brands
  • 73. SITUATIONS TO AVOID. 
  • 74. BE COGNIZANT OF BRAND TONALITY Good evening Hello Yo pal Namaste Hey dude…
  • 75. ENSURE BRAND IS OK WITH OTHERS VIEWS
  • 76. KNOW BEFORE YOU RESPOND Sale Customer Support Legal Finance HR Tech Support
  • 77. RACIAL IS OK, RELIGIOUS IS NOT
  • 78. NEVER BE IRREVERENT, POLITICS & RELIGION
  • 79. ENGLISH, HINDI OR HINGLISH?
  • 80. INDIA IS LARGE – WEATHER, SLANG, LANGUAGE...
  • 81. ALLOW PERSONALIZATION OF “REFER A FRIEND” FIELDS
  • 82. TIMING OF THE POST
  • 83. TIMING OF THE POST
  • 84. FOR ORM, SHOW FB POSTS BY ADMIN ONLY
  • 85. Thank You! Ready to Be Social the Indian way? We ' d LOVE to walk you along the way! Website: http://omlogic.com Facebook: https://www.facebook.com/OMLogic Twitter: https://twitter.com/#!/OMLogic Email: [email_address]