Pradeep Chopra Demystifying Community Building on OMLogic Consulting

What is a Community? www.omlogic.com “ A group of like-minded (?) people sharing a common goal (?).” “ By the people, for the people”

The approach behind this presentation www.omlogic.com By the People. For the People!

Why do you want to build a Community? www.omlogic.com

www.omlogic.com Online Presence - Reach & Brand Promotion

Online Presence - Reach & Brand Promotion

www.omlogic.com Brand Building

Brand Building

www.omlogic.com Online Reputation

Online Reputation

www.omlogic.com Lead Generation & Sales

Lead Generation & Sales

Why do you want to build it? www.omlogic.com Online Presence - Reach & Brand Promotion Brand Building Online Reputation Lead Generation/Sales Online Platform/Property for promoting other’s products & services

Online Presence - Reach & Brand Promotion

Brand Building

Online Reputation

Lead Generation/Sales

Online Platform/Property for promoting other’s products & services

Who’s this community targeted at? www.omlogic.com

www.omlogic.com Profile /Profession Housewife Student Foreigner IT Professional and more…

Profile /Profession

www.omlogic.com Age

Age

www.omlogic.com Gender

Gender

www.omlogic.com Location

Location

What’s in it for them? www.omlogic.com

www.omlogic.com Networking

Networking

www.omlogic.com News /Updates

News /Updates

www.omlogic.com Knowledge /Learning

Knowledge /Learning

www.omlogic.com Fun /Entertainment

Fun /Entertainment

www.omlogic.com Supporting a Cause

Supporting a Cause

How to feed content? www.omlogic.com

Type of Content News Events Videos Polls Presentations Contests Learning Photos Discussions

Type of Content

www.omlogic.com Places to Search for Content Website Search Engine: Web, Blog, News etc Newspaper Presentation Channels Video Channels Photo Channels

Places to Search for Content

Guidelines to Populate Content www.omlogic.com Frequency (be regular!) Timings (day time for your community users are best to participate) Admin vs Fan (Content by Admin gets MUCH MORE visibility than by a Fan : it goes to wall posts of all fans) Copyright Issues (be careful) Moderation (requires to maintain the direction and consistency)

Frequency (be regular!)

Timings (day time for your community users are best to participate)

Admin vs Fan (Content by Admin gets MUCH MORE visibility than by a Fan : it goes to wall posts of all fans)

Copyright Issues (be careful)

Moderation (requires to maintain the direction and consistency)

How to promote content? www.omlogic.com

www.omlogic.com Content Virality Polls Contests

Content Virality

www.omlogic.com SEO (Search Engine Optimization) Key Elements: Page Name | URL | Kw Density (on page) | Inbound Links

SEO (Search Engine Optimization)

www.omlogic.com Facebook Applications

Facebook Applications

www.omlogic.com Integration on Website Facebook Fan Box

Integration on Website

www.omlogic.com Leveraging other SMM Channels Promoting FB Community through YouTube Video

Leveraging other SMM Channels

www.omlogic.com Facebook Fan Updates

Facebook Fan Updates

www.omlogic.com Offline Events

Offline Events

What causes engagement? www.omlogic.com

www.omlogic.com Humor

Humor

www.omlogic.com Debate/ Conflict

Debate/ Conflict

www.omlogic.com Breaking News

Breaking News

www.omlogic.com Unique Information

Unique Information

www.omlogic.com Ego Boosters (e.g. Patriotism)

Ego Boosters (e.g. Patriotism)

www.omlogic.com Text vs Photo vs Video Have a right Mix!

Text vs Photo vs Video

www.omlogic.com Finally, “Give & Take” is the Ultimate Reality in Social Media Participate as a Peer!

Finally, “Give & Take” is the Ultimate Reality in Social Media

How to measure success? www.omlogic.com

www.omlogic.com Fan Growth – Absolute No & % Growth

Fan Growth – Absolute No & % Growth

www.omlogic.com Unsubscription – Absolute No & % Decline

Unsubscription – Absolute No & % Decline

www.omlogic.com Interactions & Post Quality

Interactions & Post Quality

www.omlogic.com Media Consumption

Media Consumption

www.omlogic.com Page Views

Page Views

www.omlogic.com Demographics

Demographics

Acknowledgements! On On www.omlogic.com Others: Social Media Resources on Internet | Friends & Family

On

On

Thank You! Email: [email_address] www.omlogic.com www.linkedin.com/in/pradeepchopra | http://facebook.com/pradeepchopra | http://twitter.com/pradeepchopra Let’s discuss further and learn together at 'Demystifying Community Building on Social Media' page on [Click above or visit http://www.facebook.com/socialmedia.community ]