Demystifying Community Building on Social Media (Facebook)
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Demystifying Community Building on Social Media (Facebook)

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Community Building on Social Media is one of the hottest topcis in Digital Marketing. Among various Social Media, Facebook is one of best platforms available for community building. ...

Community Building on Social Media is one of the hottest topcis in Digital Marketing. Among various Social Media, Facebook is one of best platforms available for community building.

Key reasons for which Community Building on Social Media is employed:
a.) Brand Promotion
b.) Brand Building
c.) Online Reputation
d.) Online Lead Generation
e.) Online Sales

Please do join us at http://www.facebook.com/pages/Demystifying-Community-Building-on-Social-Media/169438806780 for further discussion on this one of the most relevant topics under Social Media Marketing.

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Transcript

  • 1. Demystifying Community Building on OMLogic Consulting
  • 2. What is a Community? www.omlogic.com “ A group of like-minded (?) people sharing a common goal (?).” “ By the people, for the people”
  • 3. Why do you want to build a Community? www.omlogic.com
  • 4. www.omlogic.com
      • Online Presence - Reach & Brand Promotion
  • 5. www.omlogic.com
      • Brand Building
  • 6. www.omlogic.com
      • Online Reputation
  • 7. www.omlogic.com
      • Lead Generation & Sales
  • 8. Why do you want to build it? www.omlogic.com
      • Online Presence - Reach & Brand Promotion
      • Brand Building
      • Online Reputation
      • Lead Generation/Sales
      • Online Platform/Property for promoting other’s products & services
  • 9. Who’s this community targeted at? www.omlogic.com
  • 10. www.omlogic.com
      • Profile /Profession
    Housewife Student Foreigner IT Professional and more…
  • 11. www.omlogic.com
      • Age
  • 12. www.omlogic.com
      • Gender
  • 13. www.omlogic.com
      • Location
  • 14. What’s in it for them? www.omlogic.com
  • 15. www.omlogic.com
      • Networking
  • 16. www.omlogic.com
      • News /Updates
  • 17. www.omlogic.com
      • Knowledge /Learning
  • 18. www.omlogic.com
      • Fun /Entertainment
  • 19. www.omlogic.com
      • Supporting a Cause
  • 20. How to feed content? www.omlogic.com
  • 21.
      • Type of Content
    News Events Videos Polls Presentations Contests Learning Photos Discussions
  • 22. www.omlogic.com
      • Places to Search for Content
    Website Search Engine: Web, Blog, News etc Newspaper Presentation Channels Video Channels Photo Channels
  • 23. Guidelines to Populate Content www.omlogic.com
      • Frequency (be regular!)
      • Timings (day time for your community users are best to participate)
      • Admin vs Fan (Content by Admin gets MUCH MORE visibility than by a Fan : it goes to wall posts of all fans)
      • Copyright Issues (be careful)
      • Moderation (requires to maintain the direction and consistency)
  • 24. How to promote content? www.omlogic.com
  • 25. www.omlogic.com
      • Content Virality
    Polls Contests
  • 26. www.omlogic.com
      • SEO (Search Engine Optimization)
    Key Elements: Page Name | URL | Kw Density (on page) | Inbound Links
  • 27. www.omlogic.com
      • Facebook Applications
  • 28. www.omlogic.com
      • Integration on Website
    Facebook Fan Box
  • 29. www.omlogic.com
      • Leveraging other SMM Channels
    Promoting FB Community through YouTube Video
  • 30. www.omlogic.com
      • Facebook Fan Updates
  • 31. www.omlogic.com
      • Offline Events
  • 32. What causes engagement? www.omlogic.com
  • 33. www.omlogic.com
      • Humor
  • 34. www.omlogic.com
      • Debate/ Conflict
  • 35. www.omlogic.com
      • Breaking News
  • 36. www.omlogic.com
      • Unique Information
  • 37. www.omlogic.com
      • Ego Boosters (e.g. Patriotism)
  • 38. www.omlogic.com
      • Text vs Photo vs Video
    Have a right Mix!
  • 39. www.omlogic.com
      • Finally, “Give & Take” is the Ultimate Reality in Social Media
    Participate as a Peer!
  • 40. How to measure success? www.omlogic.com
  • 41. www.omlogic.com
      • Fan Growth – Absolute No & % Growth
  • 42. www.omlogic.com
      • Unsubscription – Absolute No & % Decline
  • 43. www.omlogic.com
      • Interactions & Post Quality
  • 44. www.omlogic.com
      • Media Consumption
  • 45. www.omlogic.com
      • Page Views
  • 46. www.omlogic.com
      • Demographics
  • 47. Thank You! Email: info @omlogic.com www.omlogic.com Let’s discuss further and learn together at http://facebook.com/OMLogic | http://www.linkedin.com/OMlogic | http://twitter.com/omlogic