Blogging policy & guidelines
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A detailed analysis of Blogging guidelines for Corporates & Individuals guide by OMLogic: Pioneers in Social Media Marketing

A detailed analysis of Blogging guidelines for Corporates & Individuals guide by OMLogic: Pioneers in Social Media Marketing

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Blogging policy & guidelines Presentation Transcript

  • 1. BLOGGING POLICY FOR CORPORATE AND EMPLOYEES
  • 2. FEATURES OF BLOGS
    • High search ranking and easily customizable
    • Easy to add photos, videos
    • Low Cost, with Little maintenance
    • User generated content
    • Easy to add Links
    • Comments Section
    • RSS Syndication
    • Reverse Chronology
  • 3. COMPONENTS OF BLOGGING ( THE 4 C’S) - CONTENT
    • Provide service to your readers
    • Access original source of information
    • Share knowledge and information
    • Add value and create engagement
    • Provide opinions
  • 4. COMPONENTS OF BLOGGING ( THE 4 C’S) - COMMUNITY
    • Get involved
    • Listen to your audience
    • Understand your different audiences
    • Seek opinion rather than just giving
    • Don’t overreact
  • 5. COMPONENTS OF BLOGGING ( THE 4 C’S) - CONSISTENCY
    • Post regularly
    • Be genuine and authentic
    • Stay focused on the subject
    • Be active on other networks
    • Don’t indulge in promotions
  • 6. COMPONENTS OF BLOGGING ( THE 4 C’S) - CLARITY
    • Communicate clearly
    • Make simple and compelling promotions
    • Interrelate different topics
    • Explain difficult/niche terms
    • Add citations and links
  • 7. WHAT ARE CORPORATE BLOGS?
    • Used internally to enhance communications to reinforce the culture inside the organization
    • Used externally for branding/marketing/public relations
    • Facilitates an open channel for two-way communication
    • Enhance electronic word of mouth/viral marketing
    • Tells readers the inside-story of the company
  • 8. REASONS FOR CORPORATE BLOGGING
    • Dealing with Expectations
    • Dealing with problems
    • Online Reputation Management
    • Networking- Make valuable business contact
    • Improve Search Engine visibility
    • Creating a new touch-point for your customers
    • Providing a creative outlet
    • Global reach and worldwide audience
    • Market Research and Access to information
    • Brand building and community development
  • 9. REASONS FOR INDIVIDUAL BLOGGING
    • Become an active conversationalist in your field
    • Offers Expertise and sharing
    • Develop personal branding
    • Employees as brand ambassadors
    • Display your creative abilities
    • Explore hidden talents
    • Build trust and transparency
    • Networking and engagement
    • Boost your career
    • Interactions and knowledge transfer
  • 10. KINDS OF BLOGGING POLICY – CORPORATE
    • Identify and know your target audience
    • Align subject with company’s goals and objectives
    • Respect copyrights and safeguard confidential information
    • Ensure that Posts are verified and approved before posting
    • Be aware of Defamation, IP theft and Plagiarism
  • 11. CORPORATE BLOGGING POLICY
    • Be transparent and authentic
    • Be respectful to employees, competitors
    • Blogging is about conversation not PR and Advertisements
    • Not a substitute for customer service, rather a supporting tool to it.
    • Do not use unethical slurs or abusive language.
  • 12. KINDS OF BLOGGING POLICY - INDIVIDUAL
    • Get the posts and topic verified from your manager
    • Respect company’s business conduct policies and guidelines
    • Respect copyrights, fair use and financial disclosure laws
    • Respect the company’s confidential and proprietary information.
    • Be respectful to colleagues, customers and competitors.
  • 13. KINDS OF BLOGGING POLICY - INDIVIDUAL
    • Add value by providing worthwhile information and perspective
    • Find out who else is blogging on the same topic and cite them
    • Ensure it does not interfere with your work commitments.
    • Don’t get offensive while replying to the negative comments
    • Use disclaimer while writing on a specific issue. Be yourself
  • 14. BLOGGER CODE OF ETHICS
      • Tell the truth.
      • Write intelligently and with accuracy.
      • Acknowledge and correct mistakes promptly.
      • Preserve the original post, use notations to show the changes and maintain integrity
      • Never delete a post.
      • Don’t ever delete comments unless they are spam or off-topic.
      • Reply to emails and comments when appropriate, and do so promptly.
  • 15. BLOGGER CODE OF ETHICS
      • Strive for high quality posts – including basic spell-check, typos etc.
      • Stay on topic.
      • Respect other’s opinions, even when you disagree
      • Link to online references and original source materials directly.
      • Disclose conflicts of interest.
      • Keep private issues and topics, private; don’t mix the private & the professional.
  • 16. LEGAL RIGHTS TO BLOGGER
      • Intellectual property rights
      • Defamation and freedom of speech
      • Privacy and Confidentiality
      • Labour law issues and employee blogs
      • Bloggers’ rights as journalists
  • 17. BLOGGING PLATFORM Blogger- Blogging platform of Google
  • 18. BLOGGING PLATFORM Wordpress - very popular platform that offers wide range of plug-ins
  • 19. BLOGGING PLATFORM Typepad- paid blogging tools, good for professional bloggers
  • 20. BLOGGING PLATFORM Blogs at Myspace, Friendster, LiveJournal etc.
  • 21. BLOG HOSTING OPTIONS You can host your blog at blogging platforms like blogger, wordpress etc. The web address would be something like www.yoursitename.wordpress.com
  • 22. BLOG HOSTING OPTIONS You can use your own web hosting account to host your blog. For example, if you already have a website online, make your blog an extension of that site by publishing it to a sub-directory on your site. Thus, the web address would be something like www.yoursitename.com/blog
  • 23. GETTING STARTED WITH BLOGS
  • 24. GETTING STARTED WITH BLOGS 1. Log into company’s blog site/editor 2. Look for the “dashboard” and click on “write”
  • 25. GETTING STARTED WITH BLOGS 3. Enter a suitable title for your post under “Title” box 4. Type your message under “post” section
  • 26. GETTING STARTED WITH BLOGS 5. Select the appropriate “category” from drop down menu 6. Don’t forget to add tags to your post
  • 27. GETTING STARTED WITH BLOGS 7. Enter a summary(a few lines) to your post under the “excerpt” column 8. Check the grammar and spellings before publishing
  • 28. WHAT TO BLOG
    • New products or services
    • Summaries or reviews of books or articles
    • Live Blogging of an event or conference
    • Research findings, tools, reports or surveys
    • Office culture and occasions
    • Product demonstration
  • 29. OUTSOURCING YOUR BLOG You can hire someone else to blog for you, instead of adding any additional workload to your employees.
  • 30. ADVANTAGES OF OUTSOURCING
    • Time-saving exercise for employees
    • Fresh eye on the company
    • Writing expertise and quality content
    • Demonstrate openness
    • Writers already have a good network
  • 31. DISADVANTAGES OF OUTSOURCING
    • Bloggers won’t know your company from inside
    • Difficulty in understanding corporate culture
    • Require more supervision
    • Lack personal interest and organizational touch
    • Less networking and engagement
  • 32. RISKS AND CHALLENGES
    • Analytics and Metrics
    • IP Disclosure
    • Implied warranty and copyright
    • PR Issue: Confidentiality and Negative posts
    • Blogs after employees’ exit
  • 33. THANK YOU