Blogging policy & guidelines
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Blogging policy & guidelines

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    Blogging policy & guidelines Blogging policy & guidelines Presentation Transcript

    • BLOGGING POLICY FOR CORPORATE AND EMPLOYEES
    • FEATURES OF BLOGS
      • High search ranking and easily customizable
      • Easy to add photos, videos
      • Low Cost, with Little maintenance
      • User generated content
      • Easy to add Links
      • Comments Section
      • RSS Syndication
      • Reverse Chronology
    • COMPONENTS OF BLOGGING ( THE 4 C’S) - CONTENT
      • Provide service to your readers
      • Access original source of information
      • Share knowledge and information
      • Add value and create engagement
      • Provide opinions
    • COMPONENTS OF BLOGGING ( THE 4 C’S) - COMMUNITY
      • Get involved
      • Listen to your audience
      • Understand your different audiences
      • Seek opinion rather than just giving
      • Don’t overreact
    • COMPONENTS OF BLOGGING ( THE 4 C’S) - CONSISTENCY
      • Post regularly
      • Be genuine and authentic
      • Stay focused on the subject
      • Be active on other networks
      • Don’t indulge in promotions
    • COMPONENTS OF BLOGGING ( THE 4 C’S) - CLARITY
      • Communicate clearly
      • Make simple and compelling promotions
      • Interrelate different topics
      • Explain difficult/niche terms
      • Add citations and links
    • WHAT ARE CORPORATE BLOGS?
      • Used internally to enhance communications to reinforce the culture inside the organization
      • Used externally for branding/marketing/public relations
      • Facilitates an open channel for two-way communication
      • Enhance electronic word of mouth/viral marketing
      • Tells readers the inside-story of the company
    • REASONS FOR CORPORATE BLOGGING
      • Dealing with Expectations
      • Dealing with problems
      • Online Reputation Management
      • Networking- Make valuable business contact
      • Improve Search Engine visibility
      • Creating a new touch-point for your customers
      • Providing a creative outlet
      • Global reach and worldwide audience
      • Market Research and Access to information
      • Brand building and community development
    • REASONS FOR INDIVIDUAL BLOGGING
      • Become an active conversationalist in your field
      • Offers Expertise and sharing
      • Develop personal branding
      • Employees as brand ambassadors
      • Display your creative abilities
      • Explore hidden talents
      • Build trust and transparency
      • Networking and engagement
      • Boost your career
      • Interactions and knowledge transfer
    • KINDS OF BLOGGING POLICY – CORPORATE
      • Identify and know your target audience
      • Align subject with company’s goals and objectives
      • Respect copyrights and safeguard confidential information
      • Ensure that Posts are verified and approved before posting
      • Be aware of Defamation, IP theft and Plagiarism
    • CORPORATE BLOGGING POLICY
      • Be transparent and authentic
      • Be respectful to employees, competitors
      • Blogging is about conversation not PR and Advertisements
      • Not a substitute for customer service, rather a supporting tool to it.
      • Do not use unethical slurs or abusive language.
    • KINDS OF BLOGGING POLICY - INDIVIDUAL
      • Get the posts and topic verified from your manager
      • Respect company’s business conduct policies and guidelines
      • Respect copyrights, fair use and financial disclosure laws
      • Respect the company’s confidential and proprietary information.
      • Be respectful to colleagues, customers and competitors.
    • KINDS OF BLOGGING POLICY - INDIVIDUAL
      • Add value by providing worthwhile information and perspective
      • Find out who else is blogging on the same topic and cite them
      • Ensure it does not interfere with your work commitments.
      • Don’t get offensive while replying to the negative comments
      • Use disclaimer while writing on a specific issue. Be yourself
    • BLOGGER CODE OF ETHICS
        • Tell the truth.
        • Write intelligently and with accuracy.
        • Acknowledge and correct mistakes promptly.
        • Preserve the original post, use notations to show the changes and maintain integrity
        • Never delete a post.
        • Don’t ever delete comments unless they are spam or off-topic.
        • Reply to emails and comments when appropriate, and do so promptly.
    • BLOGGER CODE OF ETHICS
        • Strive for high quality posts – including basic spell-check, typos etc.
        • Stay on topic.
        • Respect other’s opinions, even when you disagree
        • Link to online references and original source materials directly.
        • Disclose conflicts of interest.
        • Keep private issues and topics, private; don’t mix the private & the professional.
    • LEGAL RIGHTS TO BLOGGER
        • Intellectual property rights
        • Defamation and freedom of speech
        • Privacy and Confidentiality
        • Labour law issues and employee blogs
        • Bloggers’ rights as journalists
    • BLOGGING PLATFORM Blogger- Blogging platform of Google
    • BLOGGING PLATFORM Wordpress - very popular platform that offers wide range of plug-ins
    • BLOGGING PLATFORM Typepad- paid blogging tools, good for professional bloggers
    • BLOGGING PLATFORM Blogs at Myspace, Friendster, LiveJournal etc.
    • BLOG HOSTING OPTIONS You can host your blog at blogging platforms like blogger, wordpress etc. The web address would be something like www.yoursitename.wordpress.com
    • BLOG HOSTING OPTIONS You can use your own web hosting account to host your blog. For example, if you already have a website online, make your blog an extension of that site by publishing it to a sub-directory on your site. Thus, the web address would be something like www.yoursitename.com/blog
    • GETTING STARTED WITH BLOGS
    • GETTING STARTED WITH BLOGS 1. Log into company’s blog site/editor 2. Look for the “dashboard” and click on “write”
    • GETTING STARTED WITH BLOGS 3. Enter a suitable title for your post under “Title” box 4. Type your message under “post” section
    • GETTING STARTED WITH BLOGS 5. Select the appropriate “category” from drop down menu 6. Don’t forget to add tags to your post
    • GETTING STARTED WITH BLOGS 7. Enter a summary(a few lines) to your post under the “excerpt” column 8. Check the grammar and spellings before publishing
    • WHAT TO BLOG
      • New products or services
      • Summaries or reviews of books or articles
      • Live Blogging of an event or conference
      • Research findings, tools, reports or surveys
      • Office culture and occasions
      • Product demonstration
    • OUTSOURCING YOUR BLOG You can hire someone else to blog for you, instead of adding any additional workload to your employees.
    • ADVANTAGES OF OUTSOURCING
      • Time-saving exercise for employees
      • Fresh eye on the company
      • Writing expertise and quality content
      • Demonstrate openness
      • Writers already have a good network
    • DISADVANTAGES OF OUTSOURCING
      • Bloggers won’t know your company from inside
      • Difficulty in understanding corporate culture
      • Require more supervision
      • Lack personal interest and organizational touch
      • Less networking and engagement
    • RISKS AND CHALLENGES
      • Analytics and Metrics
      • IP Disclosure
      • Implied warranty and copyright
      • PR Issue: Confidentiality and Negative posts
      • Blogs after employees’ exit
    • THANK YOU