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[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
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[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"

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El Webinario Esponsoreado fue dictado por Martin Caraoghlanian - CEO & Co-Founder de www.adCuality.com …

El Webinario Esponsoreado fue dictado por Martin Caraoghlanian - CEO & Co-Founder de www.adCuality.com

Martín presentó la plataforma de adCuality a partir de la cual es posible conocer con detalles sorprendentes dónde y cómo pauta tu competidor online.

adCuality es una herramienta que facilita la toma de decisiones, hacer un seguimiento de la propia pauta y benchmark de display advertising.

En el webinar se recorrieron los procesos técnicos y metodológicos para la recolección de la información.

Published in: Education, Technology, Business
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  • 1. adCuality Real-time on line advertising monitoring platform adCuality Hunter 1.0 Technology Most advanced predictive and monitoring technology REVELANDO LA PUBLICIDAD ONLINE Webinar desarrollado junto a OM Latam Academy AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 2. adCuality adCuality is the first high precision and real time on line advertising monitoring for: & Publishers & Aa Networks Advertisers & Agencies Discover the on line advertising activity on Display | Search | Social Media AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 3. adCuality Current coverage ●  ●  ●  ●  ●  ●  ●  ●  ●  Argentina Chile Colombia Costa Rica Mexico Peru Puerto Rico Uruguay Venezuela Monitoring more than + 3,500 local and regional websites AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 4. adCuality More than 50 Clients in Latin America & Caribe AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 5. adCuality Una breve cronologia AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 6. adCuality Una breve cronologia Año 1998 MEDIOS AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 7. adCuality Una breve cronologia Año 2003 MEDIOS SEARCH AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 8. adCuality Una breve cronologia Año 2005 MEDIOS SEARCH ADNETWORKS AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 9. adCuality Una breve cronologia Año 2007 MEDIOS SEARCH ADNETWORKS SOCIAL MEDIA AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 10. adCuality Una breve cronologia Hoy MEDIOS SEARCH 5 plataformas ADNETWORKS SOCIAL MEDIA MOBILE AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 11. adCuality How it Works adCuality doesn't need to make clicks on ads to predict the advertiser and the product shown on the banner Pre-Base PERMANENT MONITORING adCuality Validation Team Algorithm navigates more than 3,500 websites taking screens captures and getting ads Final Base The ads captured from the Algorithm is validated with our human-based validation team with a 98% of efficiency on ads predictions AR MX SCL CO UY Customers Web. adCuality.com | Twitter. @adCuality
  • 12. adCuality adCuality TECNOLOGIA LIMPA NO hacemos clicks en los anuncios 1. Pérdida del precio pagado por los clicks generados por el robot, los cuales pueden ser cientos o miles, dependiendo de la agresividad y duración de la campaña. 2. Alteración de las estadísticas de efectivad de las campañas, al ser estas afectadas por la propia medición. Link de interes: http://blog.adcuality.com/conciencia-digital-adcuality-tecnologia-limpia/ AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 13. adCuality Las 5 preguntas mas importantes de la publicidad online: 1. Quien 2. Donde 3. Como 4. Cuando 5. Con que AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 14. adCuality Para que le sirve a un medio o adnetwork conocer las 5 preguntas? AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 15. adCuality adCuality Benefits for Publishers Commercial Department Editorial Department Publishers & ad Networks Strategic information for editorial decision making Increase sales trough knowing where advertisers invest their money AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 16. adCuality adCuality Benefits for Publishers 1. Mejorar la gestion con las agencias de publicidad 2. Mejorar la oferta publicitaria hacia las agencias y anunciantes 3. Actuar instantaneamente la gestion de venta con un anunciante que no pauta en tu medio 4. Desarrollo de contenidos especiales ajustado a lo que buscan los anunciantes 5. Eficientizacion absoluta del tiempo comercial AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 17. adCuality Para que le sirve a una agencia o anunciante conocer las 5 preguntas? AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 18. adCuality adCuality Benefits for Advertisers & Agencies ACCOUNT DEPARTMENT (Agencies) MARKETING DEPARTMENT (both) Strategic information for the new accounts uptake Strategic communications and offers of competitors Agencies & Advertisers MEDIA PLANNING DEPARTMENT (Both) Enrich you media plans knowing new web sites for advertising AR MX SCL ART DEPARTMENT (Both) Know about the advertising creative of competitors CO UY Web. adCuality.com | Twitter. @adCuality
  • 19. adCuality Other uses and benefits Certify the execution of an ad on a web site Detect ads on high-risk web sites: - Gambling websites - Erotic websites - Illegal downloads or torrents - User-Generated Content websites AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 20. adCuality Available reporting modules adCampaigns High-detail reports adStats - Share of Voice - Evolution of adCampaigns Impressions REAL TIME with daily update of advertising campaigns for all reporting modules AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 21. adCuality adCampaigns Specific information about campaigns line by line AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 22. adCuality adCampaigns Filter reports for a custom period of time AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 23. adCuality adCampaigns 100% predictive Search fields AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 24. adCuality adCampaigns 8 different and simultaneous search criteria: Time Creative Formats Platforms Products Industries Publishers Advertisers Publishers category Csv reporting export AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 25. adCuality adCampaigns Get the ad on screen capture with context Context ad Campaign certification AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 26. adCuality adCampaigns Get the complete animation ad (SWF, Richmedia, or Video!) ad AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 27. adCuality adCampaigns Social Ads and google patrocinated ads Social Ads AR MX Google Ads SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 28. adCuality adStats Share of voice and Evolution of ad campaign impressions AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 29. adCuality adStats Share of industries coverage (totals) AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 30. adCuality adStats Share of advertisers (TOP10) AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 31. adCuality adStats Share of advertisers (totals) AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 32. adCuality adStats Share of products AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 33. adCuality adStats _adMedia Share of Publishers AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 34. adCuality adStats _adMedia Share of Publishers You can discover how advertisers spend their advertising money on the different websites and newspapers. AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 35. adCuality adStats _adMedia Share of publishers (totals) AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 36. adCuality adStats Interactive reports Select AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 37. adCuality adStats Interactive reports unselect AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 38. adCuality Algunas cuestiones basicas 1.  La herramienta trackea absolutamente todos los anuncios de un pais? 2.  Como puedo estimar la inversion? 3.  Yo creo que el anunciante “x” debe estar 1ero y no 2do 4.  Como se mide facebook? AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 39. adCuality OTRAS PREGUNTAS? AR MX SCL CO UY Web. adCuality.com | Twitter. @adCuality
  • 40. adCuality MUCHAS GRACIAS MARTIN CARAOGHLANIAN @dartax ARGENTINA MEXICO +54 (11) 5328-2681 Fernanda Poerio fpoerio@adCuality.com +52 (55) 5536-0273 Laura Morales lmorales@adCuality.com CHILE COLOMBIA +56 (2) 2979-7494 +57 (1) 3814-959 Pablo Fernandez Alejandro López pfernandez@adCuality.com alejolopez@adCuality.com URUGUAY +59 (8) 2915-3049 Arnoldo Delgado adelgado@adCuality.com customer@adCuality.com http://www.adCuality.com @adCuality adCuality | powered by dar taxmedia | www.dartax.com adCuality

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