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Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
Digital Day 2012
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Digital Day 2012
Digital Day 2012
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Digital Day 2012

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  • Transcript

    • 1. DIGITAL DAY 12
    • 2. DIGITALDAY 12
    • 3. DIGITAL VĒRTĪGA PIEREDZEDAY 12
    • 4. DIGITAL PARADIGMAS MAIĽADAY 12ATTIECĪBAS AR KLIENTU SĀKAS PIRKUMA BRĪDĪ
    • 5. DIGITAL TOUCHPOINTS KARTE DAY 12 Mobilā reklāma e-veikals Sociālie mediji c e-izsūtnes Baneru reklāma Ambient WEB/ mobile c lapas risinājumi AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY Meklētāji SkypePR WOM Mobilā Pop-up aplikācija TV veikals Sociālie Radio mediji Drukātā reklāma Vides reklāma
    • 6. DIGITAL ONLINE TOUCHPOINTS DAY 12 MOBILE SEARCH AWARENESS CONISDERATION PURCHASE SERVICE LOYALITYDISPLAY SOCIAL AMBIENT
    • 7. DIGITAL DIENASKĀRTĪBĀDAY 12TENDENCESPIEMĒRIDATIMŪSU JAUNUMIVIESIBONUSS
    • 8. DIGITAL VIESIDAY 12 GUNTIS ČODERS CARLO BECCHI REINIS ADOVIČS
    • 9. DIGITALDAY 12 ATTĪSTOT VISMAZ 4 ONLINE TOUCHPOINT KATEGORIJAS, IEGŪSIET NEAPSTRĪDAMU KOMUNIKATĪVU PRIEKŠROCĪBU PĀR SAVIEM KONKURENTIEM
    • 10. DISPLAY 2012
    • 11. DIGITALDAY 12 CIK PROCENTU INTERNETA LIETOTĀJU LATVIJĀ IR VECĀKI PAR 50 GADIEM? DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 12. DIGITAL STATISTIKA LATVIJAS ONLINE LIETOTĀJU VECUMA SADALĪJUMSDAY 12 15 - 20 21% 12% 21 - 3040% 31 - 40 27% 19% 41 - 50 21% 51+ DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 13. DIGITAL STATISTIKA LATVIJAS ONLINE LIETOTĀJU VECUMA DALĪJUMA IZMAIĽASDAY 12 30% 25% Audience composition 2009 20% 201051+ 15% 2011 10% 2012 5% 0% 15 - 20 21 - 30 31 - 40 41 - 50 51+ Vecums DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 14. DIGITAL TENDENCES DAY 12PAMANĀMI UN RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 15. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12PAMANĀMI un RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 16. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMIDAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 17. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMIDAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 18. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMIDAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 19. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMIDAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 20. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12Baneru reklāmasvidējie rādītāji pasaulē DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 21. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMIDAY 12 vs 2.45% 0.14% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 22. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12PAMANĀMI RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 23. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 Bez līdz šimpielietotajiem onlinereklāmas standartamērījumiem šobrīdpieejami padziļināti rich media baneru mērījumi DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 24. DIGITAL TENDENCES # 2 MĒRĪJUMIDAY 12 70% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 25. DIGITAL TENDENCES DAY 12Interakciju mērījumi jebkāda veida mijiedarbība ar baneri(mouseover, start, pl ay, replay utml.) DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 26. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12Multi click-tag baneri Vairāki produkti Galamērķa lapas Ekonomija Papildu dati DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 27. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 Post–view actions Redzēts, betneklikšķināts baneris ne vienmēr nozīmē neizdošanos DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 28. DIGITAL TENDENCES # 3 TĀRGETĒŠANA DAY 12PAMANĀMI RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 29. DIGITAL TENDENCES # 3 TĀRGETĒŠANADAY 12 Sekojiet onlinelietotājiem un to interesēm Biheiviorālā tārgetēšana,re-tārgetēšana DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 30. DIGITAL MŪSU JAUNUMI DAY 12ONLINE KAMPAŅU DATU DISPLAY REKLĀMAS “TARGET AD” KATEGORIZĒŠANA IZSTRĀDE UZLABOJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 31. MOBILE 2012
    • 32. DIGITAL MOBILE ROMANCEDAY 12 39% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 33. DIGITAL MOBILE KATEGORIJA VIEDTĀLRUĽU LIETOTĀJU SKAITA IZMAIĽASDAY 12 2011 2012 38% 46% 8% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 34. DIGITAL MOBILE KATEGORIJA TABLEŠU LIETOTĀJU SKAITA IZMAIĽASDAY 12 2012 2011 9% 2% 7% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 35. DIGITAL TENDENCESDAY 12 MOBILĀS MULTI SCREENING NFCLAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 36. DIGITAL TENDENCESDAY 12 MOBILĀS MULTI SCREENING NFCLAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 37. DIGITAL TENDENCES #1 MOBILĀS LAPAS UN APLIKĀCIJASDAY 12 MOBILĀS LAPAS, APLIKĀCIJAS - LĪDZ AR VIEDTĀLRUĽU SKAITA PIEAUGUMU, BIEŢĀKU MOBILĀ INTERNETALIETOŠANU – MOBILĀS VIDES APGŪŠANA IR KATEGORIJĀ “MUST” DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 38. DIGITAL TENDENCES MAKSAS MOBILO APLIKĀCIJU IZMANTOŠANADAY 12 2012 20% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 39. DIGITAL TENDENCES MOBILĀ INTERNETA IZMANTOŠANA (VISMAZ REIZI NEDĒĻĀ)DAY 12 x 42% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 40. DIGITAL TENDENCES NEGATĪVA PIEREDZE LIETOJOT LAPU MOBILĀS VERSIJASDAY 12 Lēna lapas ielāde 87% Apgrūtināta attēlu ielāde Ierobeţota funkcionalitāte Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 41. DIGITAL TENDENCES LAPAS “MOBILITĀTES” TESTS DAY 12Noderīgs rīks WEBlapas „mobilitātes‟ diagnostikai – “Mobile Meter” DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 42. DIGITAL TENDENCESDAY 12 MOBILĀS MULTI SCREENING NFCLAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 43. DIGITAL TENDENCESDAY 12 # 2 MULTI SCREENING DAUDZEKRĀNU MEDIJU PIEREDZE -SECĪGA VAI VIENLAICĪGA DAŢĀDU MEDIJU SATURA LIETOŠANA VAIRĀKĀS IERĪCĒS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 44. DIGITAL TENDENCESDAY 12 # 2 MULTI SCREENING Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 45. DIGITAL TENDENCES # 2 MULTI SCREENING – EKRĀNA IZVĒLEDAY 12 Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 46. DIGITAL TENDENCES # 2 MULTI SCREENING – KOMBINĀCIJASDAY 12 Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 47. DIGITAL TENDENCES # 2 MULTI SCREENING - TOP AKTIVITĀTESDAY 12 Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 48. DIGITAL TENDENCESDAY 12 MOBILĀS MULTI SCREENING NFCLAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 49. DIGITAL TENDENCESDAY 12 # 3 NEAR FIELD COMMUNICATION NEAR FIELD COMMUNICATION (NFC) –ĪSA RĀDIUSA BEZVADU DATU TEHNOLOĢIJA PRAKTISKU UN RADOŠU RISINĀJUMU REALIZĒŠANAI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 50. DIGITAL TENDENCES DAY 12 # 3 NEAR FIELD COMMUNICATIONVisas klienta kartes vienāLojalitātes programmasMobilie maksājumiMobilās pasākumu biļetesDrošības kontrole u.c. DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 51. DIGITAL NFCDAY 12 GUNTIS ČODERS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 52. DIGITAL MŪSU JAUNUMIDAY 12MOBILE CHALLENGE MOBILE KATEGORIJAS MOBILAIS PĒTĪJUMS DIZAINS, IZSTRĀDE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 53. SOCIAL 2012
    • 54. DIGITAL KOPĒJA FOLKLORADAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 55. DIGITAL SOCIAL KATEGORIJA DAY 12 TOP 3 AKTIVITĀTES SOCIĀLAJOS MEDIJOS 95% Aplūko citu 92% 85% ievietotās Lasa komentārusLasa blogus, forumus, bildes, video atsauksmes domubiedru grupas DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 56. DIGITAL SOCIAL KATEGORIJADAY 12 ZĪMOLU SOCIĀLO KONTU SEKOTĀJU SKAITS 2011 2012 54% 61% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 57. DIGITAL SOCIAL KATEGORIJADAY 12 IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU Vienveidīga un maz saistoša komunikācija, saturs 2012 47% 2011 41% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 58. DIGITAL SOCIAL KATEGORIJADAY 12 IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU Pārāk komerciāls saturs Pārāk maz īpašo piedāvājumu! $ % 25% 22% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 59. DIGITAL TENDENCESDAY 12PERSONISKUMS REĀLĀ LAIKA SOCIĀLĀ DOMINANCE MIJIEDARBĪBA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 60. DIGITAL TENDENCESDAY 12PERSONISKUMS REĀLĀ LAIKA SOCIĀLĀ DOMINANCE MIJIEDARBĪBA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 61. DIGITAL TRENDIDAY 12 #1 PERSONISKUMS – INDIVIDUĀLA PIEEJA PERSONISKA KOMUNIKĀCIJA -PANĀKUMU ATSLĒGA AUGSTĀKAI LIETOTĀJU IESAISTEI UN LOJALITĀTEI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 62. DIGITAL TRENDI DAY 12 PERSONISKUMS – INDIVIDUĀLA PIEEJA AT&T kampaľa “Thank You Notes” - 500personalizēti, individu āliem faniem veltīti YouTube dziesmu video DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 63. DIGITAL TENDENCESDAY 12PERSONISKUMS REĀLĀ LAIKA PIEREDZE SOCIĀLĀ DOMINANCE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 64. DIGITAL TRENDIDAY 12 #2 REĀLĀ LAIKA PIEREDZE REĀLĀ LAIKA MIJIEDARBĪBA –LIETOTĀJIEM BŪTISKA “ŠEIT UN TAGAD”PIEREDZE, KĀ ARĪ IESPĒJA IETEKMĒT UN MAINĪT SATURU DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 65. DIGITAL TRENDI DAY 12 #2 REĀLĀ LAIKA PIEREDZE Pirmo reizi Latvijā radio studija tika pārcelta uz automašīnas salonu. Star FM tiešais nobraucošanas automašīnas. Reālā laika video translācija arī Facebook lapā ar iespēju komentēt utml. DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 66. DIGITAL TRENDIDAY 12 #2 REĀLĀ LAIKA PIEREDZE http://www.youtube.com/watch?v=2FLiI4RZFEk
    • 67. DIGITAL TENDENCESDAY 12PERSONISKUMS REĀLĀ LAIKA SOCIĀLĀ DOMINANCE MIJIEDARBĪBA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 68. DIGITAL TRENDIDAY 12 #3 SOCIĀLĀ DOMINANCE SOCIĀLĀ DOMINANCE –ARVIEN PIEAUGOŠA SOCIĀLĀS KOMUNIKĀCIJAS LOMA ĀRPUS PLATFORMU IETVARIEM DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 69. DIGITAL TRENDI DAY 12 #3 SOCIĀLĀ DOMINANCESociālo medijuintegrēšana:WEB lapāE-pasta izsūtnēsZiľu portālosBanerosFiziskajā vidē “Social By Design” DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 70. DIGITAL TRENDIDAY 12 #3 SOCIĀLĀ DOMINANCE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 71. DIGITAL TRENDIDAY 12 #3 SOCIĀLĀ DOMINANCE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 72. DIGITAL SOCIAL MACHINEDAY 12 CARLO BECCHI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 73. DIGITAL MŪSU JAUNUMI DAY 12PILNS SOCIAL SERVISS FACEBOOK SOCIAL SKOLA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 74. DIGITAL MŪSU JAUNUMIDAY 12 SOCIAL SKOLA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 75. SEARCH 2012
    • 76. DIGITAL SEARCH KATEGORIJADAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 77. DIGITAL SEARCH KATEGORIJADAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 78. DIGITALDAY 12 Avots: Google Search Trends DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 79. DIGITAL TENDENCESDAY 12PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 80. DIGITAL TENDENCESDAY 12 # 1 SEO PANDA & PENGUINPANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 81. DIGITAL TENDENCESDAY 12 # 1 SEO PANDA & PENGUINNē nekvalitatīvām WEB lapām: saturs dizains ātrums uzticamība ... DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 82. DIGITAL TENDENCESDAY 12 # 1 SEO PANDA & PENGUIN DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 83. DIGITAL TENDENCES DAY 12 # 1 SEO PANDA & PENGUINPar godīgu SEO praksiTie paši elementi, cita stratēģija: skaļums saites saturs struktūra sociālās f-cijas DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 84. DIGITAL TENDENCES DAY 12 # 2 GOOGLE NOWSEO PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 85. DIGITAL TENDENCES DAY 12 # 2 GOOGLE NOWhttp://www.youtube.com/watch?feature=player%20embedded&v=pPqliPzHYyc DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 86. DIGITAL TENDENCES # 3 REKLĀMAS INOVĀCIJAS DAY 12SEO PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 87. DIGITAL TENDENCES # 3 REKLĀMAS INOVĀCIJASDAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 88. DIGITAL TENDENCES # 3 REKLĀMAS INOVĀCIJASDAY 12Mute this Ad:Lietotājam dotaiespēja sev liegtkonkrētu reklāmaskampaľu DISPLAY MOBILE SEARCH SOCIAL AMBIENT
    • 89. DIGITAL MŪSU JAUNUMI DAY 12 PROFESIONĀLĀ APGŪTS REKLĀMASDALĪBA PROGRAMMĀ KANĀLS SERTIFIKĀCIJA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
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    • 91. DIGITAL NODERĪGI DAY 12 THINKWITHGOOGLE.COM Patērētāju uzvedībastendences, mārketinga dati un industrijas pētījumihttp://www.thinkwithgoogle.com/insights/ DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 92. AMBIENT 2012
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    • 94. DIGITAL TENDENCES DAY 12 # 1 ONE TOUCH WONDERONE TOUCH WONDER POP-UP PHYGITAL DISPLAY MOBILE SOCIAL SEARCH AMBIENT
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    • 97. DIGITAL TENDENCESDAY 12 # 1 ONE TOUCH WONDER DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 98. DIGITAL TENDENCESDAY 12 # 1 ONE TOUCH WONDER DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 99. DIGITAL TENDENCES DAY 12 # 2 POP-UPONE TOUCH WONDER POP-UP PHYGITAL DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 100. DIGITAL TENDENCESDAY 12 # 2 POP-UP DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 101. DIGITAL TENDENCESDAY 12 # 2 POP-UP DISPLAY MOBILE SOCIAL SEARCH AMBIENT
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    • 103. DIGITAL TENDENCESDAY 12 # 3 PHYGITAL PHYGITAL –FIZISKĀS UN DIGITĀLĀS VIDES SINERĢIJA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
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    • 109. DIGITAL BONUSSDAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR DISPLAY MOBILE SOCIAL SEARCH AMBIENT
    • 110. DIGITALDAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT

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