FINANCIAL SITUATIONS Cooperative with 20 partners that provide 2000 euros per person to manage the transfer of the building and land adjacent to the house that now belongs to DiputaciónProvincial de Alicante. The council of Onil collaborates. If necessary we would apply for loans with ICO as a medium‐size new company employing staff under 25.
VISION‐ VISION STATEMENT • To create a type of accommodation, non‐existent in the area, aimed at people looking for a place for both work and leisure activities.
MILESTONE-STEP BY STEPDESCRIPTION OF WHAT THE BUSINESS IS ABOUT• Creation of the cooperative • Articles • Adoption of legal statutes • Financial Consolidation.• Application for the transfer and subsequent allocation of the house and grounds. • Initial plan for the habilitation of the house and land. • Contract insurances (civil liability, continent, content, etc.)
CUSTOMERS TO WHOM THE BUSINESS IS ADDRESSEDAll kinds of people depending on the time of the year and their purchasing power. Camping (campsite);First floor for families for a low price; Second floor for people with higher purchasing power.
COMPETITIVE ANALYSIS‐SWOT ANALYSIS • Benefits • Disadvantages• The facilities are adequate • It is unknown for the purpose to be • The business is new in the used. area. • There is an establishment • It is not a private property of food that meets the and it can’t never be. regulations required nearby. • It is well located and well communicated. • The climate and landscape are very good.
• Difficulties • Opportunities• The premises arethe • There is nothing similar property of the in the area Diputación de Alicante • It is a good time for which is a public start‐ups of young people organism and the transfer for the availability of will be for a number of grants. years determined by • The building and land official regulations. are in perfect condition.• There are regulations to • The Council is in favor be followed for this type and it collaborates.of accommodatioinbusiness and it is necessary to ask permission for any change or reform
PRODUCT/SERVICE DESCRIPTION Hotel facility that consists of: • a big old house renovated and restored as a hotel and situated in the mountain overlooking the village at a distance of 2 km of good road and with a good way to walk to the village (15 ) • Garden with paths to the main house. • Camping area just 150 meters away with all necessary facilities. Bathrooms, changing rooms, play area, etc.) • Picnic area • Barbecues. • Parking.
• What is offered • Extra services: • Camping for tents and • 24‐hour babysitting. caravans. • Excursions: to the • Multiple rooms (up to 4 mountains, castles persons) with twin beds itinerary, tours to nearby and shower (1st floor) towns. • Community Living room • Adventure activities: (1st floor) horses, archery, cycling, • Kitchen with all etc. appliances for the use of • Outdoor Festivals: guests (1st floor) medieval fairs, barbecues, • Double room with traditional country bathroom and living room parties. (2nd floor) • Catering service
MARKETING STRATEGY, SALES TACTICS, ADVERTISING & PUBLICITY• Through the internet advertised as rural accommodation with photographs, drawings and maps. • Creating a website with continuous updates of the activities. • Ads in local TV. • Directions through road signs in strategic places. •Direct publicity through associations such as: ‐ Youth centers, associations of trekking ‐ Schools ‐ Retired people ‐ Sports Clubs. Organization of special events at different times of the year: • Halloween. • Christmas • Moors and Christians • Easter • Summer • solstices and equinoxes.• Organization of workshop and seminars for different types of companies. Economy offers for groups.
MANAGERS BOOKING MAINTENANCE CATERING COMMISSION OF MANAGEMENT- BOARDRECEPTION AND CLEANING AND MAINTENANCE SALES OFFICE GARDERING EXTRAS
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