The Business Concept of Future Firm_Italy

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The Business Concept of Future Firm_Italy

  1. 1. III Transnational Meeting 06/09 May 2011 Rijeka, Croatia Comenius Partnership 2010/2012 Business Ideas for the Future BIF Letizia Baratti, Angelo Parnofiello
  2. 2. III Transnational Meeting 06/09 May 2011 Rijeka, Croatia This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Letizia Baratti, Angelo Parnofiello
  3. 3. III Transnational Meeting 06/09 May 2011 Rijeka, Croatia III Transnational Meeting Rijeka, Croatia 06/09 May 2011 Letizia Baratti, Angelo Parnofiello
  4. 5. About us: Our firm has been working in the Italian North-West area since 1983. We are an advertising company born to be original and thoroughly satisfy customers’ requests. Letizia Baratti, Angelo Parnofiello
  5. 8. Financial Situation/Needs <ul><li>Graph-viewing: positive (+€ 36.000) </li></ul><ul><li>More capital to invest in technical development, equipment and production </li></ul><ul><li>Wider customer basis </li></ul><ul><li>Expansion of the market </li></ul>Letizia Baratti, Angelo Parnofiello
  6. 9. Letizia Baratti, Angelo Parnofiello
  7. 10. The way we want to be seen <ul><li>Strong </li></ul><ul><li>Loyal </li></ul><ul><li>Transparent </li></ul><ul><li>Successful </li></ul><ul><li>Competitive </li></ul><ul><li>Affordable </li></ul>Letizia Baratti, Angelo Parnofiello
  8. 11. Our Customers <ul><li>Small/Medium Brands </li></ul><ul><li>Small/Medium Firms </li></ul><ul><li>Cultural Associations </li></ul><ul><li>Voluntary Associations/ Charities </li></ul><ul><li>Private Customers </li></ul>Letizia Baratti, Angelo Parnofiello
  9. 12. Competitive Analysis <ul><li>A set of rules and laws can sometimes slow down our production and bureaucratic processes </li></ul><ul><li>The economic trend in our area is fairly stable </li></ul><ul><li>The competition suffered by our firm seems neither strong nor impeding </li></ul>Letizia Baratti, Angelo Parnofiello
  10. 13. SWOT <ul><li>Strengths </li></ul><ul><li>Technological skills </li></ul><ul><li>Distribution channels </li></ul><ul><li>Customer loyalty </li></ul><ul><li>Production quality </li></ul><ul><li>Management </li></ul><ul><li>Weaknesses </li></ul><ul><li>Weak brands </li></ul><ul><li>Difficulties in communication with the branches </li></ul>Letizia Baratti, Angelo Parnofiello
  11. 14. SWOT <ul><li>Opportunities </li></ul><ul><li>Lower personal taxes </li></ul><ul><li>Technological Advances </li></ul><ul><li>Change in population age </li></ul><ul><li>Threats </li></ul><ul><li>Closing of geographic markets </li></ul><ul><li>Changes in government politics </li></ul><ul><li>Tax increases </li></ul>Letizia Baratti, Angelo Parnofiello
  12. 15. Product/ Service Offered <ul><li>Advertising </li></ul><ul><li>Brand Naming </li></ul><ul><li>Brand Design </li></ul><ul><li>Consulting </li></ul><ul><li>Time-Trial of the service </li></ul><ul><li>Survey Service on market feedback in response to the product </li></ul>Letizia Baratti, Angelo Parnofiello
  13. 16. Our products Letizia Baratti, Angelo Parnofiello
  14. 18. Letizia Baratti, Angelo Parnofiello
  15. 19. Letizia Baratti, Angelo Parnofiello
  16. 20. Some of our strategies <ul><li>Relationship Marketing </li></ul><ul><li>Segmentation </li></ul>Letizia Baratti, Angelo Parnofiello
  17. 21. How to Segment <ul><li>Sensory segment (breath and taste) </li></ul><ul><li>Sociable segment (white teeth) </li></ul><ul><li>Worried segment (caries prevention) </li></ul><ul><li>Indipendent segment (price) </li></ul>

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