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GTT   Green Taxi Transportation    Mock Business FirmJanuary 2012, Bacau, Romania
Business ConceptElectric powered taxis    No pollution    Small prices
Advertising Planlientsdentifyinghe target groupTTervices description
• Solar-wind energy plant + parking lot
Basic Customers
GTT
Content:           Products           Media channels           Time frame           Campaign theme           Advertising c...
The company is providing:              ct                     Advantages:        Produ       •Taxi transportation with    ...
TARGETING CUSTOMERSTHROUGH ADVERTISING
FLIERTaxi services:•24 h/day•Competitive prices                 Tel. No.   211.112
• fliers - weekdays 1 0 am – 3pm (not veryspecific target customers, prominence on youngpopulation)• radio gig - weekdays ...
Giving Distributing                            monthly   fliers atschools and                tickets to   popular         ...
The End • Barbu Madalina• Damaschin Ioana   • Dej Ioana        u• Dobanda Tamara
Advertising campaign for the Romanian students fictive firm
Advertising campaign for the Romanian students fictive firm
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Advertising campaign for the Romanian students fictive firm

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  • Content   Background information Summary Personal resources and goals The product or service The market Sale and marketing plan Management & organisation Development of the business Budgets Financial requirements Appendices
  • Transcript of "Advertising campaign for the Romanian students fictive firm"

    1. 1. GTT Green Taxi Transportation Mock Business FirmJanuary 2012, Bacau, Romania
    2. 2. Business ConceptElectric powered taxis No pollution Small prices
    3. 3. Advertising Planlientsdentifyinghe target groupTTervices description
    4. 4. • Solar-wind energy plant + parking lot
    5. 5. Basic Customers
    6. 6. GTT
    7. 7. Content: Products Media channels Time frame Campaign theme Advertising campaign theme Campaign slogan
    8. 8. The company is providing: ct Advantages: Produ •Taxi transportation with •it eliminates transmission, all-electric cars differentials and gear •Reliable problems delivery/transport services •it increases the car’s •Polite staff range •Extreme Confort •Cost-efficience ratio •Customer friendly
    9. 9. TARGETING CUSTOMERSTHROUGH ADVERTISING
    10. 10. FLIERTaxi services:•24 h/day•Competitive prices Tel. No. 211.112
    11. 11. • fliers - weekdays 1 0 am – 3pm (not veryspecific target customers, prominence on youngpopulation)• radio gig - weekdays 7 am - 9 am, 4 pm –6 pm (targeting students and middle-aged activepeople)• TV advertisement -7 pm – 8 pm - aweek or two at the beginning and then dependingon the profit (targeting families).
    12. 12. Giving Distributing monthly fliers atschools and tickets to popular regularpublic places Campaign clients Plan
    13. 13. The End • Barbu Madalina• Damaschin Ioana • Dej Ioana u• Dobanda Tamara
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