Content Background information Summary Personal resources and goals The product or service The market Sale and marketing plan Management & organisation Development of the business Budgets Financial requirements Appendices
Advertising campaign for the Romanian students fictive firm
GTT Green Taxi Transportation Mock Business FirmJanuary 2012, Bacau, Romania
Business ConceptElectric powered taxis No pollution Small prices
Content: Products Media channels Time frame Campaign theme Advertising campaign theme Campaign slogan
The company is providing: ct Advantages: Produ •Taxi transportation with •it eliminates transmission, all-electric cars differentials and gear •Reliable problems delivery/transport services •it increases the car’s •Polite staff range •Extreme Confort •Cost-efficience ratio •Customer friendly
• fliers - weekdays 1 0 am – 3pm (not veryspecific target customers, prominence on youngpopulation)• radio gig - weekdays 7 am - 9 am, 4 pm –6 pm (targeting students and middle-aged activepeople)• TV advertisement -7 pm – 8 pm - aweek or two at the beginning and then dependingon the profit (targeting families).
Giving Distributing monthly fliers atschools and tickets to popular regularpublic places Campaign clients Plan
The End • Barbu Madalina• Damaschin Ioana • Dej Ioana u• Dobanda Tamara
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