Advertising campaign for the Romanian students fictive firm
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Advertising campaign for the Romanian students fictive firm

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  • Content   Background information Summary Personal resources and goals The product or service The market Sale and marketing plan Management & organisation Development of the business Budgets Financial requirements Appendices

Advertising campaign for the Romanian students fictive firm Advertising campaign for the Romanian students fictive firm Presentation Transcript

  • GTT Green Taxi Transportation Mock Business FirmJanuary 2012, Bacau, Romania
  • Business ConceptElectric powered taxis No pollution Small prices
  • Advertising Planlientsdentifyinghe target groupTTervices description
  • • Solar-wind energy plant + parking lot
  • Basic Customers
  • GTT
  • Content: Products Media channels Time frame Campaign theme Advertising campaign theme Campaign slogan
  • The company is providing: ct Advantages: Produ •Taxi transportation with •it eliminates transmission, all-electric cars differentials and gear •Reliable problems delivery/transport services •it increases the car’s •Polite staff range •Extreme Confort •Cost-efficience ratio •Customer friendly
  • TARGETING CUSTOMERSTHROUGH ADVERTISING
  • FLIERTaxi services:•24 h/day•Competitive prices Tel. No. 211.112
  • • fliers - weekdays 1 0 am – 3pm (not veryspecific target customers, prominence on youngpopulation)• radio gig - weekdays 7 am - 9 am, 4 pm –6 pm (targeting students and middle-aged activepeople)• TV advertisement -7 pm – 8 pm - aweek or two at the beginning and then dependingon the profit (targeting families).
  • Giving Distributing monthly fliers atschools and tickets to popular regularpublic places Campaign clients Plan
  • The End • Barbu Madalina• Damaschin Ioana • Dej Ioana u• Dobanda Tamara