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Smart Cards & Devices Forum 2013 - Cards going mobile
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Smart Cards & Devices Forum 2013 - Cards going mobile



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  • 1. Cards going mobile:What is changing?• The role of mobile• Implementation &education• Convergenge
  • 2. Vznikají nové možnosti placení...The ClassicPlastové kartyContactless PossibilitiesNeed toeducatecardholders,buildacceptancePaypasscardsPaypassgadgetsTransport,publicsectorMobileNFC, digitalpaymentsE-commerceLoyaltyschemes,offersThe New Ecosystem
  • 3. Vývoj plateb zrychluje, mění styl života...
  • 4. MerchantConsumerMerchant-initiated(Traditional)Consumer-initiated
  • 5. Offer/rewards redemptionPerson-to-Merchant(also digital)Bill paymentsPerson-to-Person (P2P)Remittances
  • 6. New mobile opportunitiesLocal rewardsLocal searchDemocratization ofpayment acceptanceTargeted marketingViral marketingImplications for banking and paymentsAcceptancedevelopmentMobile walletsMobile POSDigital and physicalconvergenceCardsreincarnationNew channel totarget and reachconsumers
  • 7. ©2013 MasterCard.Proprietary and ConfidentialCards going mobile:What is changing?• The role of mobile• Implementation &education• Convergenge
  • 8. Dozens of MasterCard commercial projects
  • 9. ©2013 MasterCard.Proprietary and ConfidentialPayPass chip in phone PayPass sticker(and application)Mobile application• Accepted at all PayPasslocations• Speed of transaction• User interface (wallet)• Only PayPass ready (NFC-equipped) phone, accesory• Accepted at all PayPasslocations• All phones and more• Speed of transaction• Integration of user interface(wallet) in the future• Large variety of use cases(both digital and physical)• Terminal not needed• Easy development anddeployment• Online connection required
  • 10. Issuing bankAcquiring bankMerchantCustomerTSMsTelco
  • 11. Issuing bankAcquiring bankMerchantCustomerService Mngr...
  • 12. Education made easyBankMerchantCustomer Telco
  • 13. ©2013 MasterCard.Proprietary and ConfidentialCards going mobile:What is changing?• The role of mobile• Implementation &education• Convergenge
  • 14. Page 20January 10, 2012SmartphoneSocial mediaGamingCloudsystems...and everybody wants to have its own payment scheme
  • 15. ©2013 MasterCard.Proprietary and ConfidentialPohodlná a bezpečná možnost volbyPage 22January 10, 2012Consumers wantchoice & convenienceBanksTelcosDigitalRetailPayPassTap & Go™Buy withMasterPass
  • 16. ©2013 MasterCard.Proprietary and ConfidentialCards going mobile: What is changing?• Adoption path of multiple forms & faces ofcards, mobile to prevail and bring increasedtransactions and relationship• Implementation of mobile payments alreadynow (digital and NFC) with new non-financialpartners (MasterCard to mediate)• Customers will have more control andcomfort; benefits and merchant inclusionare important for adoption• Wallets enable integration and convergencewithin– Other banking services– Purchasing process– Multiple devices• MasterPass will be universal wallet andacceptance
  • 17. ©2011 MasterCard.Proprietary and Confidential