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BUSINESS INTELLIGENCE WITH MICROSTRATEGY                                                                                  ...
Business Intelligence Continues to Be a Top Business Investment Priority                  Figure I: Technologies That Will...
The BI Platform is the Key Component of a Business Intelligence System                                                    ...
MicroStrategy Customer Applications in Financial Services and Banking                                                     ...
Most frequently deployed areas in Financial Services                                                                      ...
Department                      Division                                    Enterprise                                    ...
Industry Solution MapsIndustry: Financial Services                                                                        ...
Telecommunications Industry Solutions Map                                                                                 ...
Demonstration: Finance dashboard9                                                                  CONFIDENTIAL      The I...
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications
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BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications

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Transcript of "BI Forum 2009 - Business Intelligence use cases in France, Retail and Communications"

  1. 1. BUSINESS INTELLIGENCE WITH MICROSTRATEGY Business Intelligence use cases in Finance, Retail and Communications Jürgen Löffelsender, Sales Director Distribution EMEA1 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  2. 2. Business Intelligence Continues to Be a Top Business Investment Priority Figure I: Technologies That Will Have the Greatest Impact on Business over the Next Two to Five Years2 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  3. 3. The BI Platform is the Key Component of a Business Intelligence System Custom BI Applications Customer Analysis Product Management • Customer Segmentation • Product Performance Analysis BI Applications • Customer Profitability • Market Basket Analysis • Cross-sell / Up-sell • Category Management Dash- OLAP Advanced Supply Chain Management Vendor Performance Analysis Reporting Alerting • Inventory Analysis • Service Level Agreement boards Analysis Analysis • Fulfillment Analysis • Chargeback Analysis • Distribution Cost Analysis • Relative Sales Analysis Business Intelligence Platform Financial Reporting Analysis Risk Analysis • P&L Reporting • Risk Management • Profitability Analysis • Portfolio Risk Analysis • Financial Compliance Analysis • Fraud Detection Sales Analysis Operations Analysis • Store / Geographic Analysis • Productivity Reporting • Sales Pipeline Reporting • HR Reporting • Sales Perf. / Quota Reporting • Web Commerce Analysis ERP Web CRM Data Data Systems Systems Systems Warehouse Marts Data Warehouses and Operational Systems3 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  4. 4. MicroStrategy Customer Applications in Financial Services and Banking Financial Analysis and Fraud Profiling and Risk Advisory Services Compliance Analysis Asset Management Budget Variance Analysis Claims Analysis “After evaluating other BI solutions, the Confirmation Alerts Compliance Alerting Credit Risk Management Banco de España selected MicroStrategy Customer Alerts Cost Analysis Customer Risk Scoring to meet our complex business requirements. The MicroStrategy Customer Profitability Analysis FAS 133 Analysis Exceptions Risk Mgmt platform‟s ease-of-use, unparalleled Customer Statements Loan Analysis Exposure Reporting scalability, robust analytics and superior Portfolio Analysis Margin Analysis Fraud Risk Management flexibility enable our employees to run Portfolio Risk Analysis P&L Reporting Hedge Slippage Alerts sophisticated yet intuitive reports against Product Introduction Portfolio Analysis Index Performance Alerts large volumes of data.” Research Distribution Revenue Reporting Prepayment Risk Tax Notification Taxes Underwriting Scorecards - Carlos Sainz, Head of the New What-if Analysis Trade Floor Reporting Value At Risk Analysis Technologies Division, Banco de España Marketing Operations Sales and Trading Campaign Analysis Branch Office Scorecards Client Loyalty Analysis “We selected MicroStrategy over Channel Efficiency Call Center Management FAS 133 Analysis competing products because of its Cross Sell Analysis Channel Management Financial / P&L Reporting outstanding scalability for large numbers of users and its superior capability to Customer Analysis Commission Reporting Hedge Slippage Alerts generate user-friendly reports with highly Customer Loyalty Analysis Customer Statements Market Data Analysis detailed analysis of granular-level data. Market Basket Analysis Financial Reporting Portfolio Analysis MicroStrategy is instrumental to our Marketing Segmentation Swap Mark to Markets Position Reporting strategy to bring end users closer to the Product Management Trade Confirmations Refinance Risk Analysis information they require.” Product Profitability Analysis Trade Floor Reporting Research Distribution Up Sell Analysis Trade Settlement Alerts Trade Floor Reporting Gus Tepper, Vice President of Software Web Traffic Analysis Wire Transfer Alerts Transaction Volume Analysis Development, Interactive Division, First American Corporation4 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  5. 5. Most frequently deployed areas in Financial Services Risk Controlling Analysis Money Market Analysis Inter-finance Analysis Risk analysis Basel I and Basel II compliance Market analysis and demographics Global risk platform Branch / customer analytics • Basel I and Basel II compliance • Large data volumes • Risk Analysis • Granular analysis • AML • User self service • Market operations • On going costs – maintenance / • Marketing operations • HR • Branch • Sales The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This5 CONFIDENTIAL Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  6. 6. Department Division Enterprise Extranet 100 Users 1,000 Users 10,000 Users 20,000 Users 100,000+ Users Card issuance Monitor settlement activities Fraud Biggest VISA card issuer in United States Member banks can look at marketing & sales by secure intranet Market analysis and demographics Global Interbank settlements platform Currency and market modelling Global analysis platform Market analysis The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This6 CONFIDENTIAL Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  7. 7. Industry Solution MapsIndustry: Financial Services Airlines Gaming Manufacturing Media & Communications Government EntertainmentSolutions Map Education Healthcare Pharmaceuticals Energy & Utilities Hospitality Retail Transportation & Financial Services Insurance Logistics 1 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Retail Commercial Capital Markets Asset Management & Servicing Credit Risk Wealth Asset Owner Branch Banking Trading & Sales Analysis Management Services Non-credit Underwriting and Asset / Investment Asset Issuer Mortgage Lending Products Structured Finance Management Services Client Management Investment Investment Credit Card Other Credit & Sales Products Analytics Middle Market Non-depository Global Asset Private Banking Deposit Analytics Lending Credit Institutions ReportingEnterprise Services Customer Global Financial Asset Liability Risk Management Relationship Markets Trading Management ManagementShared Services Compliance and Accounting and Infrastructure Technology Operations Audit Finance Support The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This CONFIDENTIAL Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  8. 8. Telecommunications Industry Solutions Map Energy & Utilities Hospitality Retail Transportation & Financial Services Insurance Logistics 1 CONFIDENTIAL The Inform ation Contained In Thi s Presentat ion Is C onf idential A nd Propriet ary To Mi croSt rategy . The R eci pient Of This D ocum ent A grees That They W ill N ot Di sc los e I ts C ont ent s To Any Third P art y Or Ot herw is e U se T P res entation For A ny Purpos e O ther Than An Evaluati on Of M icroSt rategy s Busi nes s Or Its Of fer i ngs . Reproduc tion or D is tribution I s Prohi bi ted. his Sales Customer Service Customer Value Marketing Airlines Gaming Manufacturing Key Industry Themes Telecommunications Industry Themes Industry: Financial Services Call Center Campaign Sales Analysis AMPU & CLV Customer Behavior Industry: Telecommunications Industry Solution Maps Communications Airlines Government Gaming Manufacturing Media & Entertainment Performance Optimization Solutions Map Education Healthcare Pharmaceuticals Energy & Utilities Hospitality Retail Transportation & Financial Services Insurance Logistics 1 The Inform ation Contained In Thi s Presentat ion Is C onf idential A nd Propriet ary To Mi croSt rategy . The R eci pient Of This D ocum ent A grees That They W ill N ot Di sc los e I ts C ont ent s To Any CONFIDENTIAL Third P art y Or Ot herw is e U se T P res entation For A ny Purpos e O ther Than An Evaluati on Of M icroSt rategy s Busi nes s Or Its Of fer i ngs . Reproduc tion or D is tribution I s Prohi bi ted. his Media & Sales Customer Service Customer Value Marketing Break-even & Price Pricing & Loyalty & Value Communications Government Channel Analysis Service Segments Call Center Campaign Sales Analysis AMPU & CLV Customer Behavior Performance Optimization Tiering Competition Management Entertainment Break-even & Price Pricing & Loyalty & Value Channel Analysis Service Segments Tiering Competition Management Retail & Stock Touch Point Web & WAP Click CSR Intelligence Advertising Analysis Analysis Analysis Corporate Customer Extranet & Internet Portals Profiling and Measurement Offer Management Non-Voice Services Telecommunications Solutions Map CSR Intelligence Retail & Stock Advertising Touchpoint Web & WAP Click Network Analysis Analysis Analysis Capacity & Network Quality of Service Service Analysis Utilization Investment & SLA Education Healthcare Pharmaceuticals Business Area: Asset Management & Servicing Finance & Operations Project Corporate Extranet & Internet Profiling and Product Cost Asset Analysis Subsidy Risk Assurance & Fraud Performance Offer Management Non-Voice Services 8 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Customer Portals Measurement Network Energy & Utilities Hospitality Retail Value Proposition Value Proposition of BI of Service Telecommunications Quality for the Capacity & Network Service Analysis Industry Utilization Investment & SLA Finance & Operations Transportation & Financial Services Insurance Unique Selling PointsProductMicroStrategy Analysisthe of Cost Asset for Project Logistics Unique Selling Points Performance Subsidy Risk Assurance & Fraud Telecommunications Industry 1 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 4 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 7 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. CONFIDENTIAL Asset / Investment ManagementAsset Management & Servicing • Management of collective investment vehicles (performance analytics) • Management of investors (reporting, analytics, performance) Wealth Asset Owner Management Services • Customer communications (reporting and analytics) Investment Products • Creation of investment products (reporting, analytics, pricing, valuations) Asset / Asset Issuer • Customer communications (reporting and analytics) Investment Services Management Asset Owner Services • Services management (custody, lending, execution, collateral, valuations) Investment Investment • Customer management (profitability, retention, cross selling) Products Analytics • Customer communications (reporting, analytics, valuations) Asset Issuer Services Global Asset • Services management (trustee, depositary, agent, corporate actions) Deposit Analytics Reporting • Issuer customer communications (call center, dividends, escheatment) • Customer management (reporting, analytics, valuations, activity) Global Asset Reporting • AUM and AUC calculation and reporting (country, custodian, customer) • Country reporting and analytics (profitability, custodian, fx) Operational Risk • Management reporting and analysis (minimizing loss from errors) • Regular reporting for multiple constituents (audit, management, customers) Investment / Deposit Analytics • Reporting and monitoring of value added from investments and deposits • Customer management (profitability, risk, collateral) • Operational management (deposit levels, investment returns) The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This8 CONFIDENTIAL Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  9. 9. Demonstration: Finance dashboard9 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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