SAMI KEEDY, TIM O’KEEFE , THERESA SETTIMI, JAKE CALLAHAN, & ELISABETH SUNDIN SOCIAL MEDIA
Preview of Main Points <ul><li>Growth of social media </li></ul><ul><li>Making Contacts </li></ul><ul><li>Branding </li></...
Growth & Expansion of Social Media
Growth of Social Media <ul><li>Facebook is the worlds largest social network.  </li></ul><ul><li>Twitter and LinkedIn used...
Going Public <ul><li>Easy interfaces, advanced privacy controls, and social networks have transformed into vast public spa...
Going Public Cont.  <ul><li>Mass communication </li></ul><ul><li>Social network more popular than E-mail </li></ul><ul><li...
Expansion into the Workplace  <ul><li>“ Enterprise 2.0,” an effort to bring social networks and blogs to the workplace </l...
Expansion Cont. <ul><li>Social media continues to integrate into PR practices </li></ul><ul><li>Must be specific in what t...
Making Connections through LinkedIn and Twitter
Background on LinkedIn <ul><li>LinkedIn: an online social network that allows business professionals to exchange informati...
Your LinkedIn Profile <ul><li>Include a profile picture </li></ul><ul><li>Set up a information-packed profile </li></ul><u...
Making Connections through LinkedIn <ul><li>Constantly update your profile </li></ul><ul><li>Understand relationships of c...
Tips for Using LinkedIn <ul><li>Recommendations on your profile say something about you as a professional </li></ul><ul><l...
Twitter <ul><li>Twitter: an online social networking system used to post updates on personal and/or business information. ...
Branding using Social Media
Branding  <ul><li>Def: Process in which you differentiate yourself by identifying what makes you unique </li></ul><ul><li>...
Branding tips <ul><li>Be genuine, not fake  </li></ul><ul><li>Face-to-face still important  </li></ul><ul><ul><li>Conferen...
Contact information <ul><li>Use professional email address </li></ul><ul><li>Create online business card  </li></ul><ul><u...
Dangers of Social Media
Dangers <ul><li>Uses of internet </li></ul><ul><ul><li>meet others,  explore identity formation </li></ul></ul><ul><li>Pub...
Practical Tips <ul><li>Keep some control over your posted information </li></ul><ul><li>Keep your information to yourself ...
Case Study of Social Media
Have you Googled Yourself? <ul><li>Theresa Settimi  </li></ul><ul><li>Everything on the internet is public  </li></ul><ul>...
Ray Lam:  Case Study  <ul><li>“ The B.C. NDP  ( New Democratic Party of British Columbia)  party's former candidate for Va...
Wrap up <ul><li>Growth of social media </li></ul><ul><li>Making Contacts </li></ul><ul><li>Branding </li></ul><ul><li>Dang...
Works Cited <ul><li>Butow, E., & Talor, K. (2009). H ow to succeed in business using LinkedIn: Making  </li></ul><ul><li>C...
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Growth of social media
Making Contacts
Branding
Dangers of information online
Case study

Thesis: The mastery of social media is vital to career success.

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  • Theresa
  • Theresa
  • Theresa
  • Tim Although Facebook is the worlds largest social network, there are other sites such as, Twitter, and even LinkedIn which focuses on career - minded professionals. Facebook is currently the second most visited site only trailing the likes of google. The globes largest social network has over 350M users, 55M posts daily, and over 3.5 billion shared content weekly. Facebook has also expanded globally, as 70% of its users are located outside the U.S. Facebook is expanding globally because it is crossing boundaries and translating languages
  • Elisabeth This proves how far the online community has come. With easy interfaces, advanced privacy controls, social networks have transformed into vast public spaces where millions of users feel comfortable in their own identity. Social networks have been successful in bringing humanity into a place which was once considered ‘cold and technological.’ According to an article in The Economist in 2010, “Social networks have been successful in bringing humanity into a place which was once considered ‘cold and technological.’”
  • Elisabeth The other great achievement is in the ability to mass communicate. This results in an enormous upgrade in people’s ability to communicate with one another. Nielsen, A market - research firm, claims that since Feb. 2009, people have been using social network sites more frequently then e - mail, with this trend expecting to continue. They have become important channels for news, and vehicles of influence. Social networks have the capability to bring a ‘face’ or personal identity to a large organization.
  • Jake In the business world there has been much hype in what has been labeled “Enterprise 2.0,” an effort to bring social networks and blogs to the workplace. While the benefits seem obvious in the business world, such as immediate interface, mass comm., etc. the biggest problem facing social networks is whether they will make enough money to last as networkers rarely stay in one place for long. (Ex. MySpace) However, there is much proof that businesses are striving to adapt. At the annual meeting of the World Economic Forum, leaders have established a collaborative working environment called the World Electronic Community, an exclusive community of 5,000 members.
  • Jake It has become an important aspect of a PR person’s job as business has become increasingly competitive. Everyone wants to know as much as possible. In order to be successful, and to expand customer base, organizations must be specific in what they wish to achieve and to create a useful way to measure their successes. With heightened expansion, creativity has become an integral part in communicating with customers. Imperative to look beyond competition to find diff. ways to reach customers, interact with them, and respond to them.
  • Jake
  • Sami According to the 2009 book “How to succeed in business using LinkedIn: Making Connections and Capturing Opportunities on the World’s #1 Business Networking Site” by Butow and Taylor -LinkedIn is an online social network that allows business professionals to exchange information, endorse themselves and their business in a professional setting, and make connections -Although LinkedIn was founded back in 2003, it really only started to pick up over the last three years and now, is an extremely popular social networking site -So popular, that Nielson Online Rankings listed it as one of the Top 10 Fastest Growing Online Social Networks, even above Facebook and MySpace (as cited in Botow and Taylor’s article)
  • Sami Heather Hollick, chief inspiration officer for Rizers, wrote in her 2009 article “Networking that works: Use LinkedIn and Twitter to amplify professional networking ” -that including a picture in your profile can establish a emotional link with your connections on LinkedIn Butow and Taylor cite Jason Alba, CEO of JibberJobber.com, who provided several tips on how to create the ideal LinkedIn profile -He advises setting up an information-packed profile—meaning that you should use a lot of detail regarding your education, past experience, skills, and career goals because recruiters and hiring managers are seeking these types of profiles -He suggests making your profile public because it allows people who use LinkedIn to find you very easily, and it allows non-LinkedIn users to see your profile, even with the absence of an account on LinkedIn -He mentions that using your full name as your user name is an excellent idea, over nicknames or email addresses, because it allows people to find you in the quickest manner -He says that you should reach out to professional, strong connections that you have. Your goal should be to make up to 60 solid connections and once this is done, you will see that LinkedIn pays off
  • Sami Referenced by Butow and Taylor’s 2009 article H ow to succeed in business using LinkedIn, they state how to make important connections on LinkedIn. -You should be constantly updating your profile on LinkedIn. Remember…your professional experience is always changing, as are your skills and goals. So, you’re going to want to check in on your profile regularly and make the necessary updates -She advises that you try to understand the relationships that exist between your various connections on LinkedIn -Connect with former colleagues, because you never know what benefits could stem from this -Use LinkedIn to learn more about potential employers—meaning check out their past, where they went to school, where they worked prior to their current job—and from this, look for connections with anything or anyone in their past -Keep in mind the idea of “What’s in it for them?”—she suggests not reaching out to brand new contacts UNLESS you can figure out what you can do for them based on their profile -In some cases, your connections may be more useful to others than they are to you, so be aware of this, and offer to make introductions. Remember the phrase “What goes around comes around”—eventually this good deed will come back to you
  • Lis Within Butow and Taylor’s article in 2009 they cite Teten and Allen’s book entitled “The Virtual Handshake: Opening Doors and Closing Deals Online” in which they provide some useful tips for using LinkedIn: -Try and seek out those professionals who you know will write you strong recommendations that will be visible to everyone on your profile—these recommendations say something about where you stand in a business setting -Respond to LinkedIn requests in a fairly quick manner (Teten and Allen suggest doing this within 2 days at the most) to show that you are serious about this network -Use LinkedIn as a common interest, or ice-breaker when talking face-to-face with professionals—this will help you to establish a relationship with them quickly
  • Sami A website called news.com.au featured an article by Sue Zeidler called “Looking for a job? Try LinkedIn or Twitter” which said that: -Twitter is an online social networking system used to post updates, either personal or business in nature, of up to 140 characters at a time. These posts are called “Tweets” and your “followers” can trace these posts -Although Twitter is used just as much for personal use, it can be used to build an online network. -For example, people can “follow” potential employers, can sell their skills through their own “tweets,” they can create support groups, find information about career opportunities, and discover important contacts
  • Sami
  • Jake ~display professional work ex: Promote only stories, websites, PR campaigns that you would show an employer Google keeps a record of you and what you’ve done as well as easily accessed. According to The New York Times 2009 article, Sherry Paprocki said “If you don’t brand yourself, Google will brand you”
  • Tim 1. When your fake, eventually it will catch up to you. The same is true online. 2. Don&apos;t simply relay on your SM to find a job, look it as a tool to propel real-life situations. 3. Your SM should say that you stand out from your competition. 4. Be consistent on your brand across LinkedIn, Facebook, Twitter, etc. ~add hyperlinks to other accounts to connect all together
  • Tim Say with standard first.lastname The purpose is to take it anywhere you go on the web. It’s free! Wise Stamp allows you to have SM icons added to your signature that liked to the specific url. Story about JMU Public Affairs.
  • Tim
  • Lis Dangers People today use organized social Web sites to meet others and explore identity formation. Organizational and software procedures that control the exchange of interpersonal information in social networking sites. Need to keep in mind, social networking websites are public profiles, which allows all of your pictures, video, and music be easily viewed and stored by anyone that has access to the internet. The information posted onto the internet is stored in an internet database, which holds the information forever. As a result, any employer could, somehow, find information about a prospective employee, even if it is no longer on your LinkedIn account, Facebook page, or Twitter.
  • Lis Federal Trade Commission urges people to not post information about yourself online that you do not want others to know. The internet is the biggest information exchange in the world. People you intend not to see your profile can still have access of viewing your information Keep some control over your posted information – consider restricting access to your page to certain people, such as friends, club sport, or family Keep your information to yourself – don’t post full name, SSN, or any other private information in which someone could steal your identity Post information you are comfortable with others seeing and knowing – the job you are applying for can see all this information and decipher whether or not to hire you solely on your information found online. Consider not posting your photo – when in search for a job, remaining un-gendered can not influence the employer’s decision, especially when your name is not gender specific. People are less inclined to post unwanted things on LinkedIn, but dangers of bad pictures on facebook and dissenting status updates could jeopardize your job connections in the business and professional world.
  • Elisabeth introduce Theresa
  • Theresa Review pros and cons A pro could be to support your resume: Dean’s List or organizations that you are a member of
  • Theresa According to the article Candidate&apos;s racy facebook photos showed &apos;lack of judgment&apos;: b.c. ndp leader in 2009, Ray Lam, the candidate for Vancourver-False Creek “ For people new to a field, companies just don’t have a lot to look back on,” Murphy said. “They can’t call up your former boss. They look you up on Facebook.” MSNBC Article
  • Theresa
  • Social Media Tips

    1. 1. SAMI KEEDY, TIM O’KEEFE , THERESA SETTIMI, JAKE CALLAHAN, & ELISABETH SUNDIN SOCIAL MEDIA
    2. 2. Preview of Main Points <ul><li>Growth of social media </li></ul><ul><li>Making Contacts </li></ul><ul><li>Branding </li></ul><ul><li>Dangers of information online </li></ul><ul><li>Case study </li></ul><ul><li>Thesis: The mastery of social media is vital to career success. </li></ul>
    3. 3. Growth & Expansion of Social Media
    4. 4. Growth of Social Media <ul><li>Facebook is the worlds largest social network. </li></ul><ul><li>Twitter and LinkedIn used for career - minded professionals. </li></ul><ul><li>Facebook is currently the second most visited site only trailing the likes of Google. </li></ul><ul><li>Facebook has over 350M users, 55M posts daily, & over 3.5 billion shared content weekly. </li></ul><ul><li>Facebook has also expanded globally, as 70% of its users are located outside the U.S. </li></ul>
    5. 5. Going Public <ul><li>Easy interfaces, advanced privacy controls, and social networks have transformed into vast public spaces where millions of users feel comfortable in their own identity. </li></ul><ul><li>“ Social networks have been successful in bringing humanity into a place which was once considered ‘cold and technological.’” </li></ul>
    6. 6. Going Public Cont. <ul><li>Mass communication </li></ul><ul><li>Social network more popular than E-mail </li></ul><ul><li>Important channels for news, and vehicles of influence </li></ul><ul><li>Social networks have the capability to bring a ‘face’ or personal identity to a large organization </li></ul>
    7. 7. Expansion into the Workplace <ul><li>“ Enterprise 2.0,” an effort to bring social networks and blogs to the workplace </li></ul><ul><li>Dangers of funding </li></ul><ul><li>Businesses are striving to adapt to social media </li></ul><ul><ul><li>ex: World Economic Forum </li></ul></ul>
    8. 8. Expansion Cont. <ul><li>Social media continues to integrate into PR practices </li></ul><ul><li>Must be specific in what they wish to achieve and to create a useful way to measure their successes </li></ul><ul><li>Creativity has become an integral part in communicating with customers </li></ul>
    9. 9. Making Connections through LinkedIn and Twitter
    10. 10. Background on LinkedIn <ul><li>LinkedIn: an online social network that allows business professionals to exchange information, endorse themselves and their business in a professional setting, and make connections </li></ul><ul><li>Founded in 2003; only in the last three years became extremely popular </li></ul><ul><li>Included under the Top 10 Fastest Growing Online Social Networks </li></ul>
    11. 11. Your LinkedIn Profile <ul><li>Include a profile picture </li></ul><ul><li>Set up a information-packed profile </li></ul><ul><li>Make your profile public </li></ul><ul><li>Use your full name on LinkedIn </li></ul><ul><li>Establish meaningful connections </li></ul>
    12. 12. Making Connections through LinkedIn <ul><li>Constantly update your profile </li></ul><ul><li>Understand relationships of connections </li></ul><ul><li>Connect with all past colleagues </li></ul><ul><li>Discover more about potential employers </li></ul><ul><li>Remember: What’s in it for them? </li></ul><ul><li>Assist others in making connections </li></ul>
    13. 13. Tips for Using LinkedIn <ul><li>Recommendations on your profile say something about you as a professional </li></ul><ul><li>Respond to LinkedIn requests in a timely manner </li></ul><ul><li>Use LinkedIn to establish rapport quickly when face-to-face with business professionals </li></ul><ul><li>Join groups </li></ul>
    14. 14. Twitter <ul><li>Twitter: an online social networking system used to post updates on personal and/or business information. People can “tweet” up to 140 characters of any topic of their choice and their “followers” can trace this information </li></ul><ul><li>Can follow potential employers, sell your own skills, create support groups, find information about career opportunities, and discover important contacts </li></ul>
    15. 15. Branding using Social Media
    16. 16. Branding <ul><li>Def: Process in which you differentiate yourself by identifying what makes you unique </li></ul><ul><li>“ If you don’t brand yourself, Google will brand you,” (Paprocki, S. B.) </li></ul>
    17. 17. Branding tips <ul><li>Be genuine, not fake </li></ul><ul><li>Face-to-face still important </li></ul><ul><ul><li>Conferences, networking events, informational interviews </li></ul></ul><ul><li>Find your niche </li></ul><ul><ul><li>Dig deep inside and look at your competitors </li></ul></ul><ul><li>Consistency is key </li></ul>
    18. 18. Contact information <ul><li>Use professional email address </li></ul><ul><li>Create online business card </li></ul><ul><ul><li>http://businesscard2.com </li></ul></ul><ul><li>Add signature in email for social media </li></ul><ul><ul><li>http://www.wisestamp.com/ </li></ul></ul><ul><li>Make contact info available on social media </li></ul>
    19. 19. Dangers of Social Media
    20. 20. Dangers <ul><li>Uses of internet </li></ul><ul><ul><li>meet others, explore identity formation </li></ul></ul><ul><li>Public profile </li></ul><ul><ul><li>Pictures, video, music, any personal information posted </li></ul></ul><ul><li>On the internet forever </li></ul>
    21. 21. Practical Tips <ul><li>Keep some control over your posted information </li></ul><ul><li>Keep your information to yourself </li></ul><ul><li>Post information you are comfortable with others seeing and knowing </li></ul><ul><li>Consider not posting revealing photo </li></ul>
    22. 22. Case Study of Social Media
    23. 23. Have you Googled Yourself? <ul><li>Theresa Settimi </li></ul><ul><li>Everything on the internet is public </li></ul><ul><li>Increase search ability </li></ul><ul><li>Permanent access </li></ul>
    24. 24. Ray Lam: Case Study <ul><li>“ The B.C. NDP ( New Democratic Party of British Columbia) party's former candidate for Vancouver-False Creek showed a &quot;lack of judgment&quot; over pictures displayed on his Facebook page” </li></ul><ul><li>(B.C. NDP Leader Carole James) </li></ul>
    25. 25. Wrap up <ul><li>Growth of social media </li></ul><ul><li>Making Contacts </li></ul><ul><li>Branding </li></ul><ul><li>Dangers of information online </li></ul><ul><li>Case study </li></ul><ul><li>Have you Googled yourself? </li></ul>
    26. 26. Works Cited <ul><li>Butow, E., & Talor, K. (2009). H ow to succeed in business using LinkedIn: Making </li></ul><ul><li>Connections and Capturing Opportunities on the World’s #1 Business Networking Site . New York, NY: AMACOM. </li></ul><ul><li>Candidate's racy facebook photos showed 'lack of judgment': b.c. ndp leader . (2009, April 20). Retrieved from http://www.cbc.ca/technology/story/2009/04/20/bc-facebook-ray-lam-facebook-photos-james.html </li></ul><ul><li>Compaine, B. M. (2000). The internet upheaval; raising questions seeking answers in communications policy. USA: Mary Reilly Graphics. </li></ul><ul><li>Du, W. (2007, August 14). Job candidates getting tripped up by facebook . Retrieved from http://www.msnbc.msn.com/id/20202935/ </li></ul><ul><li>Economist. (2010, January 28). A special report on social networking: A world of connections | The Economist. Economist.com . Retrieved February 8, 2010, from http://www.economist.com/specialreports/displaystory.cfm?story_id=15351002 </li></ul><ul><li>Falls, Jason. (2009). Personal Branding Tips from SME. Retrieved Feb. 10, 2010 from http://www.socialmediaexplorer.com/2009/05/28/personal-branding-tips-from-sme/ </li></ul><ul><li>Federal Trade Commission. (May, 2006). Social networking sites: safety tips for tweens and teens. Retrieved 15 February 2010). http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec14.shtm </li></ul><ul><li>Hollick, H. (2009, September 10). Networking that works: Using LinkedIn and Twitter to </li></ul><ul><li>amplify professional networking . Retrieved February 8, 2010, from Local </li></ul><ul><li>Techwire’s website: http://localtechwire.com/business/local_tech_wire/news/blogpost/5971753/ </li></ul><ul><li>Leggatt, Helen. (2009). Time Spent on Social Networking up 93%. Biz Report . Retrieved Feb 17, 2010 from http://www.bizreport.com/2009/04/time_spent_social_networking_up_93.html </li></ul><ul><li>Ostow, Adam. (2009). At $6.5 Billion, Facebook is Now Worth More than CBS. Retrieved Feb. 17, 2010 from http://mashable.com/2009/07/13/facebook-65-billion-valuation/ </li></ul><ul><li>Roberts, J. (2008, June 8). Social networking for business is next big thing » The Commercial Appeal. The Commercial Appeal: Local Memphis, Tennessee News Delivered Throughout the Day. . Retrieved February 8, 2010, from http://www.commercialappeal.com/news/2008/jun/08/social-networking/ </li></ul><ul><li>Schawbel, Dan. (2009). HOW TO: Build your Personal Brand on LinkedIn. Retrieved Feb. 9, 2010 from http://mashable.com/2009/07/27/linkedin-personal-brand/ </li></ul><ul><li>Schawbel, Dan. (2009). Personal Branding 101: How to Discover and Create Your Brand. Retrieved Feb. 9, 2010 from http://mashable.com/2009/02/05/personal-branding-101/ </li></ul><ul><li>Tugend, T. (2009, March). Putting Yourself Out There on a Shelf to Buy. The New York Times. Retrieved Feb. 9, 2010 from http://www.nytimes.com/2009/03/28/your money/28shortcuts.html?_r=1&pagewanted=all </li></ul><ul><li>Zeidler, S. (2009, August 18). Looking for a job? Try LinkedIn or Twitter . Retrieved </li></ul><ul><li>February 8, 2010, from news.com.au.’s website: </li></ul><ul><li>http://www.news.com.au/technology/looking-for-a-job-try-linkedin-or-twitter/story-e6frfro0-1225763128536 </li></ul>
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