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Social Media Training


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I gave this presentation to Junior Chamber Galway as a guide on SEO and social media use for small business.

I gave this presentation to Junior Chamber Galway as a guide on SEO and social media use for small business.

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  • Introducing myself Hello and welcome to the social media training workshop. My name is Olivia Hayes and for the next 45 minutes or so I am going to share what I know about search engine optimisation and social media. I was lucky enough to work in the area of SEO for a small IT company based in Galway. While I was working in this company I got to work with two of Irelands leading social media and SEO expert and I learned a lot from them. The objective of this evening is to share that knowledge with you so you can use on your own company’s social media and SEO strategy. I am going to go through search engine optimisation and social media. I will show a youtube video or two and an the end I will offer resources such as websites and blog that you can consult yourself.
  • Transcript

    • 1. SEO and Social Media Training JCI Galway 12 th July 2011 Olivia Hayes
    • 2. What is Search Engine Optimisation (SEO)?
      • Making your site visible
      • What terms do people use when searching for a service like yours?
    • 3. Building your profile
      • Keywords
        • What keywords represent your business?
      • Site titles and site descriptions
      • Building internal and External links
        • Links from your site to others
        • Links back to your site
    • 4. Google
      • Open a Google Analytics account
        • Run google reports
      • Google Adwords campaigns
        • Video getting started with Adwords
      • Google Website optimiser
      • Video: How do you get better Visibility on Google?
    • 5. Social Media
      • How are your competitors using social media?
      • Decide How you want to be different to them.
    • 6. Facebook
      • How do you grow your network?
      • Do’s and Don’t’s
      • Link your online store to your facebook page
      • Special offers for your community
    • 7. LinkedIn
      • Build a profile
      • Join Groups
      • Start conversations
      • Ask questions
      • Answer questions
      • Link your blog and twitter account to your linked in profile if you have one!
    • 8. Twitter
      • Influencing engine
      • Let people know what you are doing
    • 9. Create content…
      • Create a blog
      • Link it to your website
      • Link your blog to facebook and linked in profile.
      • Post how to videos on your blog
      • Conference papers and original research to your blog.
    • 10. Don’t abondon ship!
      • Decide what social media sites you have time to use.
      • Implement a Social Media Plan
      • Dedicate time to search engine optimisation each week.
    • 11. Resources
      • Krisha De’s business Blog
      • Watch: Successful web Analytics Approaches by Avinash Kayshik on YouTube
      • Watch the Google Channel on YouTube it is full of helpful hint and tips!
      • What are the effetive techniques for building links? On You Tube by Matt Cutts.
    • 12. Thank you Olivia Hayes