Epignosis Description2

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Epignosis Description2

  1. 1. EPIGNOSIS ELEARNING PRODUCTS Athanasios Papagelis | papagel@efrontlearning.net
  2. 2. The company <ul><li>Epignosis is a greek startup that builds elearning tools </li></ul><ul><li>We work with open-technologies and offer elegant open-source solutions </li></ul><ul><li>We build solutions targeting an international audience </li></ul><ul><li>We aim at 1 st place on whatever we do </li></ul>
  3. 3. Learning systems <ul><li>Generation 1 </li></ul><ul><ul><li>Logistics of traditional learning </li></ul></ul><ul><li>Generation 2 </li></ul><ul><ul><li>Simple learning, assessments </li></ul></ul><ul><li>Generation 3 (today) </li></ul><ul><ul><li>Skill-gap analysis, Social learning, Talent management, Compensation, Hiring process, … </li></ul></ul><ul><li>Generation 4 (future) </li></ul><ul><ul><li>Advance Personalize learning, …, </li></ul></ul><ul><ul><ul><li>21 st century’s grand challenging for Engineering </li></ul></ul></ul><ul><ul><ul><li>http://www.asme.org/NewsPublicPolicy/Newsletters/METoday/Articles/21st_Centurys_Grand.cfm </li></ul></ul></ul>
  4. 4. Market <ul><li>The LMS market is large and keeps growing (~15% per year) </li></ul><ul><li>The SME segment is particularly promising (~30% per year) </li></ul>LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates)
  5. 5. Opportunity <ul><li>SME’s need a learning system that is: </li></ul><ul><ul><li>Cost effective, offers fast implementation, small maintenance cost, all-in-one solution, vendor unlocked </li></ul></ul><ul><ul><li>Easy to use, intuitive, standards certified, multilingual, feature-rich, extensible, professionally supported </li></ul></ul>
  6. 6. Product <ul><li>eFront </li></ul><ul><ul><li>Tailored made to meet the needs of SMEs </li></ul></ul><ul><ul><ul><li>Web 2.0 technologies and concepts </li></ul></ul></ul><ul><ul><ul><li>User-friendly, complete, cost-efficient, all-in-one,… </li></ul></ul></ul><ul><ul><li>Mature </li></ul></ul><ul><ul><ul><li>Users | Customers |Partners all around the world </li></ul></ul></ul><ul><ul><ul><li>Translated in 39 languages </li></ul></ul></ul><ul><ul><ul><li>Alternate finalist for Best Project for Academia [sourceforge.net] </li></ul></ul></ul><ul><ul><ul><li>Coverage on several web-mediums [webresourcedepot, techworld,…] </li></ul></ul></ul><ul><ul><li>4 editions </li></ul></ul><ul><ul><ul><li>Community [Open-source community / Individual Trainees] </li></ul></ul></ul><ul><ul><ul><li>Educational [Educational Institutes] </li></ul></ul></ul><ul><ul><ul><li>Enterprise [SMEs] </li></ul></ul></ul><ul><ul><ul><li>EAS [Hosted Solution] </li></ul></ul></ul>
  7. 7. Product
  8. 8. Competition <ul><li>High-end (e.g. SumTotal) or open-source (e.g. Moodle) do not sufficiently cater for the fast-growing SME market </li></ul><ul><li>eFront focuses on SMEs and educational institutes, covering their needs for a simple, cost-effective, complete product </li></ul>Open-source High-end e-Front Emphasis on user experience    Cost effective    Rich enterprise functionality    Not overly complex   
  9. 9. Strategy <ul><li>Use the community edition to: </li></ul><ul><ul><li>Build awareness </li></ul></ul><ul><ul><li>Improve the product </li></ul></ul><ul><ul><li>Shape the roadmap </li></ul></ul><ul><li>Build a network of partners around the globe </li></ul><ul><ul><li>Sell vertical solutions and services </li></ul></ul><ul><li>Improve all product editions through time BUT </li></ul><ul><ul><li>Improve the paid editions in a faster pace </li></ul></ul><ul><ul><li>Offer better support for paid editions </li></ul></ul>
  10. 10. Distribution strategy <ul><li>Products will be delivered through the internet & partners network </li></ul><ul><li>Potential customers will be reached: </li></ul><ul><ul><li>via partners </li></ul></ul><ul><ul><li>through online marketing / advertisement </li></ul></ul><ul><ul><li>through world-of-mouth from users of community edition </li></ul></ul><ul><ul><li>from our web-site </li></ul></ul>
  11. 11. Partners
  12. 12. Partners map
  13. 13. Financials <ul><li>We seek an initial investment of €1M </li></ul><ul><ul><li>Intensify marketing effort </li></ul></ul><ul><ul><li>Grow sales team </li></ul></ul><ul><ul><li>Accelerate the implementation of product roadmap </li></ul></ul><ul><ul><li>Attract talented individuals </li></ul></ul><ul><li>Break even after 24 months </li></ul><ul><li>>7M cumulative profit after 60 months </li></ul>
  14. 14. Financials [2]
  15. 15. Learn more
  16. 16. APPENDIX
  17. 17. Eco system
  18. 18. Visitors .X visitors = Y interested users = Z clients .Indicative numbers: 1000 visitors = 100 users = 2 clients . Goal: Increase X, Improve Y, Z
  19. 19. Management <ul><li>EPIGNOSIS </li></ul><ul><ul><li>Thanassis Papagelis, Founder & Director </li></ul></ul><ul><ul><li>Pericles Venakis, Technical Director </li></ul></ul><ul><ul><li>Georgios Kalfas, Sales Director </li></ul></ul><ul><li>Virtual Trip Group </li></ul><ul><ul><li>Dimitris Tsigos, CEO </li></ul></ul><ul><ul><li>Evangelos Zeginoglou, Business Development Director </li></ul></ul><ul><ul><li>Andrew Hughes, International Business Development Manager </li></ul></ul><ul><ul><li>Evangelos Kotsovinos, Chief Strategy Officer </li></ul></ul>
  20. 20. Customer Feedback on LMSs
  21. 21. Financial estimates – detail <ul><li>Estimates validated </li></ul><ul><ul><li>Bottom-up </li></ul></ul><ul><ul><ul><li>Get traffic from 8K/month to 130K/month in 4 years </li></ul></ul></ul><ul><ul><ul><li>Conversion rate: ~0,1% </li></ul></ul></ul><ul><ul><ul><li>New partner acquisition (>135 partners in 4 years) </li></ul></ul></ul><ul><ul><ul><li>Current statistics: 1 request /150 users </li></ul></ul></ul><ul><ul><li>Top-down </li></ul></ul><ul><ul><ul><li>Total addressable market size: ~$2.5B in 2014 </li></ul></ul></ul><ul><ul><ul><li>We aim to capture ~0.45% of the LMS market until 2014 </li></ul></ul></ul><ul><ul><ul><ul><li>Predicted Sales for 5 th year $11M </li></ul></ul></ul></ul>
  22. 22. Partners Pipeline Company Country % Progress New Learning Norway 95 Innovista Germany 80 Samcruz India 75 Computrain US 70 Creando Training Sweden 60 Apan Muelt Consults Nigeria 60 Webhat Poland - Ukraine 50 EBS Turkey 50 Centre 4learning Pakistan 50 ARABD Saudi Arabia 50 ACP Singapore 50 UKS UAE 50
  23. 23. Proposed investment <ul><li>We seek an initial seed or round A investment of $1 million </li></ul><ul><li>The funds will be used to </li></ul><ul><ul><li>Invest in R&D to maintain competitive edge </li></ul></ul><ul><ul><li>Boost customer acquisition and sales </li></ul></ul><ul><ul><li>Grow partners network </li></ul></ul><ul><ul><li>Build awareness/brand-name </li></ul></ul>
  24. 24. SWOT Analysis Strengths Market proven product Specialized editions for vertical markets Growing network of resellers Positive product buzz on the net Growing community Weaknesses Small penetration / Awareness Inadequate Marketing / Sales resources Opportunities Increasing Learning needs on growing economies Growing market / High Growth rate on SMEs Downturn economy suits eLearning Green economy suits eLearning Infrastructure improvements boosts eLearning Threats Competition Needs continuous product investment Big sales cycles
  25. 25. Web-site Leads [1/2] <ul><li>595 leads </li></ul><ul><ul><li>153 leads since June 27th </li></ul></ul><ul><ul><li>75 % ( 446 leads ) received from December '08 to September 10 2009                        </li></ul></ul><ul><li>22,6% Partnership related              </li></ul><ul><li>77,4% Sale related          </li></ul><ul><li>M ore than 65 countries around the globe </li></ul><ul><li>Top 15 countries produces 60% of the sales leads            </li></ul>
  26. 26. Web-site Leads [2/2] (15 major countries)
  27. 27. The big picture learning blends with many enterprise processes
  28. 28. The big picture LMS users – breakdown by industry
  29. 29. The big picture Initial LMS cost for bigger corporations (acquire, install, customize) > 5000 learners
  30. 30. The big picture Initial LMS cost for smaller corporations (acquire, install, customize)
  31. 31. The big picture types of learning on enterprises (trends)
  32. 32. The big picture segmentation of eLearning field
  33. 33. The big picture Why organizations use LMSs
  34. 34. The big picture Companies plans for the next 12 months
  35. 35. The big picture eLearning trends <ul><li>Social learning * </li></ul><ul><li>Personalization * </li></ul><ul><li>Mobile learning * </li></ul><ul><li>Rapid eLearning </li></ul><ul><li>Precise eLearning ROI measurement </li></ul><ul><li>Simulations </li></ul><ul><li>Serious games </li></ul><ul><li>Web 2.0 * </li></ul><ul><ul><li>Collaboration tools, Aesthetic integrity, Desktop-like experience </li></ul></ul><ul><li>Talent Management * </li></ul>

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