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Bluevibe@Fsc1 Bluevibe@Fsc1 Presentation Transcript

  • BluevibeProximity Marketing - Services
  • Roadmap
    StartUpfounded in Heraklioin 2006
    Founded by two computer scientists and Cytech Ltd
    Cytech gets 25%
    Goal: to create and market a Bluetooth marketing and services platform
    Initial assets: A prototype with innovative features and Cytech's experience in the field of the mobile marketing field
    2 0 0 6
  • Roadmap
    After one year the prototype becomes a product
    Robust hardware
    Stable software
    Marketing material
    First presentations and demos in Greek potential customers. Mainly existing Cytech's customers
    First demo installations at greek expositions
    Taxi show
    Executive cars expo
    one year later
  • Roadmap
    Participation in exhibitions
    Mobile Marketing Conference
    Enada - Rome
    First sales in Greece
    Pilot installation at the Athens International Airport
    Constant evolution of the platform and presentation of the first proximity services platform with interactivity over bluetooth
  • Roadmap
    Cytech re-invest in Bluevibe getting 20% more
    Bluevibe creates and supports an open source project for developing mobile applications, called FIRE
    Advertising and marketing outside Greece begins
    Google Ads
    Bluetooth Magazine
    First sales abroad
    Jordan, South Africa
    USA, Skopje,
    Netherlands, Brazil
  • Bluevibe becomes a well know brand in its field
    Value Added Resellers' plan is presented
    First VARs come in
    New unique feature is presented: Web Access over Bluetooth
    VAR plan is revised and a new one is presented
    Resellers plan
  • New VARs come in
    Singapore, Hong Kong, Malaysia
    Version 2.1 of the Bluevibe platform is presented supporting not only Bluetooth but also WiFi services at the same time
    Currently Bluevibe is one of the oldest and most complete platforms
    New Version
  • Roadmap
    More aggressive expansion abroad
    Large deployments to crowded public places
    Introduction of new products based on Bluevibe at Q1 2010
    Integration with Cytech's sms platform creating a complete mobile marketing platform
    Future Plans
  • Overview
  • Benefits
    Rich interaction:
    Multimedia content
    (video, mp3, images, text, etc.)‏
    Full blown websites
    Access to the same content from everywhere
    Contact consumer directly on their most personal device
    Immersive experience
    Supports Bluetooth and WiFi devices
    Central, real-time campaign management
    Real-time Live Statistics – Measurable Results
  • Incoming message
    from Bluevibe
    User authorisation
    for content reception
    Message from Bluevibe
    Bluevibe Hotspot
    Click to open image
    Message stored
    at Inbox
    Content Push Example
  • Bluevibe Hotspot
    (bluetooth & wifi enabled smart mini-pc)
    Bluevibe Manager
    (web-based management tool)
    Bluevibe Mobile
    (mobile application for interactive services)
    Bluevibe System
  • Bluevibe Hotspot 2.1
    Fast: 21 - 42 simultaneous Bluetooth connections
    WiFi: Can serve WiFi enabled devices
    Captive portal functionality
    Compatible with ~>400 Bluetooth devices
    Small: fits anywhere
    Easy:zero configuration
    Range: of up to 80 meters
    Affordable:2 years free support & hosting
    Two modes of operation
  • Real-time campaign management
    Can work as WiFi Internet access point
    Ideal for large deployments
    Real-time monitoring & statistics
    Smart bandwidth usage ideal for GPRS/3G networks
    Bluevibe Hotspot 2.1: Online mode
    Online mode
  • No permanent Internet connection required
    Only needs a power supply
    Can serve locally stored website
    Portability: Simply load the campaign data & take it with you
    Combined statistics from all your Hotspots (online and standalone)
    Bluevibe Hotspot 2.1: Standalone
    Standalone mode
  • Bluevibe Hotspot
    (bluetooth & wifi enabled smart mini-pc)
    Bluevibe Manager
    (web-based management tool)
    Bluevibe Mobile
    (mobile application for interactive services)
    Bluevibe System
  • Central management and administration
    Hotspot configuration
    Push and interactive campaign creation and monitoring
    Campaign statistics and reports
    Captive portal configuration
    Full auditing
    Bluevibe Manager (1/3)
  • Bluevibe Manager
    Content management for multimedia content
    Images, mp3, videos
    Upload Hotspot Local content(multimedia files or website)
    Time schedule and hotspot selection per content
    Show current nearby users of each hotspot
    Bluevibe Manager (2/3)
  • Bluevibe Manager
    • User profiles for permission marketing campaigns
    • Helpful tools
    • Business card creator (vcf)
    • Manual Push
    • Update Bluevibe Mobile Theme
    Bluevibe Manager (3/3)
  • Bluevibe Hotspot
    (bluetooth & wifi enabled smart mini-pc)
    Bluevibe Manager
    (web-based management tool)
    Bluevibe Mobile
    (mobile application for interactive services)
    Bluevibe System
  • Bluevibe Mobile
    Java mobile application
    (based on Open Source Fire UI Engine)
    More than 200 devices supported
    The first and only mobile browser with Bluetooth Web Access
    Interactive applications
    poll, trivia,
  • Mobile Web (xHTML) support
    Stay connected
    Access to thousands of websites
    Create your own mobile website
    Free Access via Bluetooth
    Bluevibe Mobile (xHTML)
  • Access to popular sites
    Instant Messenger
    (MSN, Yahoo, GTalk, etc)
    Runs across platforms:
    Compatible with majority of mobile phones
    not only PAN enabled mobiles
    Bluevibe Mobile (WWW)
  • Bluetooth Communication
    alternatively GPRS/3G/WiFi, for remote access
    Add your own services to Bluevibe Browser on-the-fly
    No need to repackage and redistribute the application
    Fully Theme-able
    Custom-made, branded application development
    Bluevibe Mobile (Customization)
  • Madefor Johnnie Walker
    Took place at the major squares of Athens
    Mobile application containing all public transit information send via Bluevibe
    Through this application users could call a taxi or know the timetable of metro and bus lines
    Examples - Don’t Drink and Drive
    Don’t drink & Drive
  • Seven Bluevibe Hotspots at key places
    Mobile application send via Bluevibe
    Flight Information provided real time
    Retail shops presented
    Alert system for announcements
    Examples - Athens Airport
    Athens Airport
  • Provided by Bluevibe VAR in Ireland
    Internet over Bluetooth and WiFi inside the bus
    Passengers get a free service
    System owner can add advertisements at the Bluevibe Mobile as a revenue stream
    Examples -Bluetooth Internet
    Bluetooth Internet
  • Science & Technology Park of Crete,
    Heraklion, P.C. 71110
    Crete, Greece
    Tel: +30 2810 391940
    Fax: +30 2810 391941
    Web: http://www.cytech.gr/ - http://www.bluevibe.net/
    E-mail: info@bluevibe.net
    Facebook Group
    Linkedin Group