Panel 6 a ohira (japan food industry association), design for environment
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Panel 6 a ohira (japan food industry association), design for environment

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Panel 6 a ohira (japan food industry association), design for environment Panel 6 a ohira (japan food industry association), design for environment Presentation Transcript

  • OECD Global Forum on Environment How to Promote Design for Environment June 19, 2014 A. Ohira Env. Committee, Japan Food Industry Association Senior Advisor, Japan Soft Drink Association 1
  • Purpose, Incentive , Limitation Purpose of DfE for beverage packaging • Less use of material • More use of refillable packaging • Easier recycling • Less disposal • Less use of energy in production, transportation and recycling • More protection of contents Incentive to promote DfE • Saving cost (without waiting for EPR cost) • Raising corporate image Limitation of DfE • Technology • Consumer acceptance 2
  • Effect of EPR on Packaging Simple product • Packaging is relatively simple product and change is limited. • Different from electronics and motor vehicles (OECD 2006 Report) Collective take-back and recycling • Collection and recycling of brand-specific or producer- specific packaging are not realistic. • Therefore, PRO fees are usually based upon sale or weight and not upon DfE. (ditto) 3
  • Effect of EPR on Consumers Consumers Power • Absolute power of selecting products (Guidance Manual 2.11.4) • Limited demand for green products (ditto) • Producer can only propose product to market, and must follow consumers decision. Does EPR cost change consumer behavior? • EPR cost can hardly be passed on to price due to severe competition among producers and overwhelming buying power of retailers • Even if EPR cost is passed on to price, it would not change consumer selection in the market of vast price difference and frequent pricing change 4
  • Consumer Education Packaging Recycling Law • Japanese consumers very well sort their waste • However, they are not educated to select green products How to change consumer selection of products • Raising environmental mind by campaign, TV message, school education, etc. • Providing information by various mean of communication • Establishing objective and reliable data and information to communicate • Cooperation of producers, municipalities, government and consumer groups (Guidance Manual 2.11.1) • Fund and organization to implement programs 5