Dave Worsell : Director, Government Solutions

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  • 1. Communicate success
    The key to successful community collaboration is effective communication.
    Dave Worsell
    Director, Government Solutions
    dave.worsell@govdelivery.com
    @dworsell
    +44 207 993 5595 / +44 7500 902 516
    www.govdelivery.co.uk
    Version: March 2011
  • 2. Digital Communication builds communities
    Effective Communication is key to building a vibrant community
    • Successful online communities communicate well
    • 3. Proactive in their approach
    • 4. Build and maintain their audience
    • 5. Use a multi-channel approach
    • 6. Use “appropriate” channels for specific actions
    • 7. Draw people back to the website
  • To Engage Communities
    • Different channels for different audiences
    • 8. What is right for one, not right for others
    • 9. The key is tying them all together!!!!
  • Use the most powerful communication channels
    EMAIL
    WEBSITE
    RSS
    SMS
    SOCIALMEDIA
    MOBILE
    TWITTER
    FACEBOOK
    NEWSLETTERS
    FLICKR
    BLOGS
    YOUTUBE
  • 10. DSA Case Study - Requirements...
    Mission: Safer Driving for Life
    To engage with drivers of all ages, types and experience.
  • DSA Case Study - Channels used...
    DSA Direct
    • Websites (DfT, DirectGov, BusinessLink)
    • 18. Email Alerts
    • 19. eNewsletters (replaced “Dispatch” magazines)
    • 20. Widgets
    • 21. YouTube
    • 22. Twitter
    • 23. Facebook (Chief Driving Examiner)
  • DSA Case Study - Outcomes...
    Significantly higher levels of engagement…
    • Increased usage on the DSA and associated websites
    • 24. 34k email subscribers to online content changes (growing quickly)
    • 25. 16k YouTube Subscribers with 2.6 million channel views
    • 26. Multiple Twitter channels - 3.5k followers and 8.4k by email digest
    • 27. Chief Examiner now has a Facebook page (2,109 fans)
    • 28. Estimated £250k cost savings per annum
    • 29. Long term engagement
  • Summary...
    • Invest in communications - technologies / tools / staff
    • 30. Be proactive in your communication
    • 31. Use multiple channels to engage the biggest audience
    • 32. Cross-promote your channels to guide your audience
    • 33. Ensure “community managers” understand the tools
    • 34. Track, monitor and manage channels
    • 35. Be prepared to adapt
  • Questions...
    Dave Worsell
    Director, Government Solutions
    +44 207 993 5595
    +44 7500 902 516
    dave.worsell@govdelivery.com
    www.twitter.com/dworsell
    Connect:www.govdelivery.co.uk