Dave Worsell : Director, Government Solutions

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Dave Worsell : Director, Government Solutions

  1. 1. Communicate success<br />The key to successful community collaboration is effective communication.<br />Dave Worsell<br /> Director, Government Solutions<br />dave.worsell@govdelivery.com<br />@dworsell<br />+44 207 993 5595 / +44 7500 902 516<br />www.govdelivery.co.uk<br />Version: March 2011<br />
  2. 2. Digital Communication builds communities<br />Effective Communication is key to building a vibrant community<br /><ul><li>Successful online communities communicate well
  3. 3. Proactive in their approach
  4. 4. Build and maintain their audience
  5. 5. Use a multi-channel approach
  6. 6. Use “appropriate” channels for specific actions
  7. 7. Draw people back to the website</li></li></ul><li>To Engage Communities<br /><ul><li>Different channels for different audiences
  8. 8. What is right for one, not right for others
  9. 9. The key is tying them all together!!!!</li></li></ul><li>Use the most powerful communication channels<br />EMAIL<br />WEBSITE<br />RSS<br />SMS<br />SOCIALMEDIA<br />MOBILE<br />TWITTER<br />FACEBOOK<br />NEWSLETTERS<br />FLICKR<br />BLOGS<br />YOUTUBE<br />
  10. 10. DSA Case Study - Requirements...<br />Mission: Safer Driving for Life<br />To engage with drivers of all ages, types and experience.<br /><ul><li>Learner Drivers (17-25 year olds)
  11. 11. Cars
  12. 12. Bikes
  13. 13. HGV
  14. 14. Coaches
  15. 15. Driver Trainers (ADI’s)
  16. 16. Experienced drivers
  17. 17. Children / Schools</li></li></ul><li>DSA Case Study - Channels used...<br />DSA Direct<br /><ul><li>Websites (DfT, DirectGov, BusinessLink)
  18. 18. Email Alerts
  19. 19. eNewsletters (replaced “Dispatch” magazines)
  20. 20. Widgets
  21. 21. YouTube
  22. 22. Twitter
  23. 23. Facebook (Chief Driving Examiner)</li></li></ul><li>DSA Case Study - Outcomes...<br />Significantly higher levels of engagement…<br /><ul><li>Increased usage on the DSA and associated websites
  24. 24. 34k email subscribers to online content changes (growing quickly)
  25. 25. 16k YouTube Subscribers with 2.6 million channel views
  26. 26. Multiple Twitter channels - 3.5k followers and 8.4k by email digest
  27. 27. Chief Examiner now has a Facebook page (2,109 fans)
  28. 28. Estimated £250k cost savings per annum
  29. 29. Long term engagement</li></li></ul><li>Summary...<br /><ul><li>Invest in communications - technologies / tools / staff
  30. 30. Be proactive in your communication
  31. 31. Use multiple channels to engage the biggest audience
  32. 32. Cross-promote your channels to guide your audience
  33. 33. Ensure “community managers” understand the tools
  34. 34. Track, monitor and manage channels
  35. 35. Be prepared to adapt</li></li></ul><li>Questions...<br />Dave Worsell<br />Director, Government Solutions<br />+44 207 993 5595 <br />+44 7500 902 516<br />dave.worsell@govdelivery.com <br />www.twitter.com/dworsell<br />Connect:www.govdelivery.co.uk<br />

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