The document outlines a pilot project to collect data on the impacts of illicit trade on leading companies in the Stockholm OMX 30 stock market index. The project is funded by the Swedish Confederation of Enterprise and will involve sending questionnaires and conducting interviews with companies to anonymously obtain estimates of losses in sales volumes, trademark damage, and countermeasure costs due to illicit trade both within and outside of Sweden. The collected data aims to provide evidence to increase political prioritization of addressing illicit trade and its effects on businesses.

2. Stock Market Index Project
Mapping how illicit trade affects leading
companies
Pilot project funded by the Swedish Confederation
of Enterprise
Karl Lallerstedt

3. Underlying logic
Problem:
Lack of public data on impact of illicit trade on
business
= Lack of political prioritisation
Solution:
Collecting data - a prerequisite for further action

4. Why Stockholm OMX 30
index?
-several IP intense and internationally active
companies
-represents significant chunk of the national economy
-captures loss to illicit trade both inside and outside
national territory
-manageable number of companies to interview Lack
of public data on impact of illicit trade on
business

5. Methodology
Hypothesis: Companies themselves best places to
(gu)estimate impact of illicit trade on their own
activities
-Questionnaire
-Interviews
-Anonymise (in order to reduce reluctance to share
info)

6. The information we want
-volume sales losses
-trade mark damage
-costs of countermeasures
Where? Who? Solutions?
Challenge: How much will the companies share?

7. Further steps
-Media
-Government engagement
-Replicate for further indices