Jack Chang, Chief Operating Officer of 9×9 (www.9×9.tv) presents the recently launched 9×9 cloud-based video platform and its applicability for OpenCourseWare.
The 9×9 video platform brings together content creators, content curators, sponsors, brands and end users by providing them with a set of standard-based technologies, tools and an open platform to aggregate, host, manage and distribute OpenCourseWare to a variety of end user devices including TVs, PCs, Smart Phones and Tablet Devices. OCW content will appear as a bundled set of TV-like channels on 9×9 and can be accessed and navigated by a viewer via a personalized program guide called the Smart Guide.
With 9×9, OCW content no longer appears as a pool of unrelated singular video clips but instead, one or multiple video channels organized into a user personalized channel line-up with continuous video feeds consisting of course materials as they become available. Related courses or new courses that need to be marketed can be bundled together and marketed with popular courses as a set. With 9×9, a user’s Smart Guide can be shared via a user’s social networks such as Facebook to allow OCW content to be virally spread to other students and independent learners around the world. Through the aggregating and bundling effect of 9×9’s Smart Guide, OCW courses can be discovered more easily and accessed more frequently, resulting in a greater degree of end user engagement.