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Shouting loudly in EnglishThe Japanese alternativePernille Rudlin, Director, External RelationsFujitsu Global Business Gro...
One of the world’s biggestThe Japanese global ICT company –The worlds third-largest IT servicesprovider and No.1 in Japan....
Not an American IT company                     2
B2B IT industry social media environment                       3
Employees & B2B social media                  Amplify                 Translate                   Filter                  ...
Corporate HQ function                Enablement                Governance                Origination                      ...
Origination – powerful unified messages                                          Copyright 2012 FUJITSU                   ...
Translation              7   Copyright 2011 FUJITSU
The Japanese alternative           ソーシャルメディア               vs              SNS                       8
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Pernille Rudlin - Global Social Media

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Pernille spoke about running a B2B social media campaign globally (it will be a “warts and all” overview of Fujitsu’s first ever B2B global social media campaign – raising our brand awareness via our supremacy in supercomputing).

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  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • COMMERCIAL IN CONFIDENCE
  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • Copyright 2011 FUJITSU
  • Transcript of "Pernille Rudlin - Global Social Media"

    1. 1. Shouting loudly in EnglishThe Japanese alternativePernille Rudlin, Director, External RelationsFujitsu Global Business GroupApril 30 2012 0 Copyright 2012 FUJITSU
    2. 2. One of the world’s biggestThe Japanese global ICT company –The worlds third-largest IT servicesprovider and No.1 in Japan.*Committed to deliverlocal service globally.A rich history – over 75 yearsof shaping tomorrow with you.*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31March 2011 GJ12065 1 Copyright 2012 FUJITSU
    3. 3. Not an American IT company 2
    4. 4. B2B IT industry social media environment 3
    5. 5. Employees & B2B social media Amplify Translate Filter 4
    6. 6. Corporate HQ function Enablement Governance Origination 5
    7. 7. Origination – powerful unified messages Copyright 2012 FUJITSU 6
    8. 8. Translation 7 Copyright 2011 FUJITSU
    9. 9. The Japanese alternative ソーシャルメディア vs SNS 8
    10. 10. 9
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