Future of marketing
- 1. ?
WHATʼS
NEXT IN
MARKETING
AND
ADVERTISING
2009
©2009 Paul Isakson
- 2. An Updated Look
At The Future
Of Marketing
And Advertising
by Paul Isakson
Head of Strategy
space150
paulisakson.com
©2009 Paul Isakson
- 3. What we’ll cover:
Where we are today
The future of marketing is...
Getting there
©2009 Paul Isakson
- 5. "Your clients are in
THINGS (STILL)
trouble. They are looking
to you to save them. The
ad inventory that has
AREN’T WORKING
been sold for the last 50
years no longer works,
LIKE THEY
and marketers have
started to figure that out."
USED TOJohn Stratton
CMO
Verizon Wireless
©2009 Paul Isakson
- 6. "Your clients are in
trouble. They are looking
to you to save them. The
ad inventory that has
been sold for the last 50
years no longer works,
and marketers have
started to figure that out."
John Stratton
CMO
Verizon Wireless
©2009 Paul Isakson
- 11. cheap
piss
©2009 Paul Isakson brandtags.net
- 12. gross
crap
©2009 Paul Isakson brandtags.net
- 13. watery
redneck
yuck
©2009 Paul Isakson brandtags.net
- 14. swill
funny
white
trash
shit
©2009 Paul Isakson brandtags.net
- 17. PEOPLE’S
BEHAVIORS ARE
CHANGING
©2009 Paul Isakson
Flickr // jurvetson
- 18. THE WAY PEOPLE
SHOP HAS EVOLVED
©2009 Paul Isakson Flickr // prettywar-stl
- 19. “A revolution doesn't
happen when a society
adopts new tools. It
happens when society
adopts new behaviours...”
Clay Shirky
Author, Consultant, Professor at NYU
Us Now (Film)
©2009 Paul Isakson Flickr // Rain Rabbit
- 20. “A revolution doesn't
A REVOLUTION
happen when a society
adopts new tools. It
happens when society
IS IN PROCESS
adopts new behaviours...”
Clay Shirky
Author, Consultant, Professor at NYU
Us Now (Film)
©2009 Paul Isakson
- 21. IT’S TIME FOR
MARKETERS TO
ADOPT NEW
BEHAVIORS
©2009 Paul Isakson Flickr // Andrew Huff
- 22. THE FUTURE OF
MARKETING IS NOT
ABOUT DOING AND
SAYING THINGS
TO PEOPLE
©2009 Paul Isakson Flickr // Arnisto.com
- 23. THE FUTURE OF
MARKETING IS
ABOUT DOING
THINGS WITH AND
FOR PEOPLE
©2009 Paul Isakson
- 47. IF YOU THINK THE
WORLD IS AN AUDIENCE
EHT KNIHT
.ETISOPPO
©2009 Paul Isakson Paul Isakson - paulisakson.com
- 49. Listen for rich
insights related to
your brand about
what people really
want and need.
©2009 Paul Isakson Flickr // EssG
- 50. LISTEN
FOR
WAYS
TO
MAKE
YOUR
_______
BETTER.
©2009 Paul Isakson Flickr // Patricil
- 52. THE BEST WAY TO
GET PEOPLE TO DO
STUFF WITH YOU, IS
TO FIRST JOIN THEM
IN WHAT THEY ARE
ALREADY DOING.
©2009 Paul Isakson
- 54. "Your brand is no stronger than your
reputation — and will increasingly depend
on what comes up when you are Googled."
Allan Jenkins
Global Communications Consultant
©2009 Paul Isakson
More Info: http://allanjenkins.typepad.com/my_weblog/
- 55. IT’S NOT WHAT
YOU SAY THAT
MATTERS, IT’S
WHAT YOU DO.
©2009 Paul Isakson Paul Isakson - paulisakson.com
- 58. To keep the conversation going...
©2009 Paul Isakson
- 59. Paul Isakson
Head of Strategy
space150
blog / paulisakson.com
twitter / @paulisakson
email / paul.isakson@gmail.com
©2009 Paul Isakson
- 60. ?
WHATʼS
NEXT IN
MARKETING
AND
ADVERTISING
2009
©2009 Paul Isakson