By Saranya.BDepartment of Management studies            Pondicherry University
Social media ?Social media is a conversationbetween two people sharingadvice, experiences, andresources.                  ...
What are Social Media ?
Gen X                             Ineffective                Communication                & Collaboration                G...
4 reasons why social media is important than ever
s              iis           ty         iity                         ist elf f les      un ng                             ...
Why is a social media strategyimportant?  • Increase customer base  • Build awareness/reputation  • Educate customer  • Re...
Creating A Social Media  Strategy: The Secret         Sauce
Mission Statement“To create a socially enterprise where workingacrossgeographical locations, lines of business, andmanagem...
Begin With The End In Mind                                    St al pla re Increase customer base.                       ...
Questions Before The StrategyAre you ready to handle negativity? Platforms likeblogs and videos allow for negative comment...
 How will you incorporate this into  people’s daily jobs? How will you measure results? How long are you willing to giv...
STRATEGY STARTERS                                                 W go                                                  we...
Lis                                                          tCommunications                                              ...
WHAT COMES NEXT The Social Media 100 - gives use of social media and social networks To make sure you receive each one, ...
Why Social media  strategies are  important ?
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Why Social media strategies are important ?

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Why Social media strategies are important ?

  1. 1. By Saranya.BDepartment of Management studies Pondicherry University
  2. 2. Social media ?Social media is a conversationbetween two people sharingadvice, experiences, andresources. The difference social media makes is that the conversation is amplified across platforms and communities heard and shared by individuals across the globe.
  3. 3. What are Social Media ?
  4. 4. Gen X Ineffective Communication & Collaboration Gap Ineffective Gen Y
  5. 5. 4 reasons why social media is important than ever
  6. 6. s iis ty iity ist elf f les un ng nc rom un ng m hii p m h ur ap m yt m ryt e Co ever Co eve yo ad D s a b ss ng yi yi di ke od od an li yb t yb iitbr op le er ng er ng Pe Ev doii Ev do
  7. 7. Why is a social media strategyimportant? • Increase customer base • Build awareness/reputation • Educate customer • Reach new channels of customers • Generate leads • Drive sales • Generate feedback
  8. 8. Creating A Social Media Strategy: The Secret Sauce
  9. 9. Mission Statement“To create a socially enterprise where workingacrossgeographical locations, lines of business, andmanagement chains is second nature, solutions tobusiness challenges. ” stopthinksocial Way of Working“To be more open in our thinking and morecollaborative in our approach, leading to enhancedcreativity, increased productivity and massinnovation. ”
  10. 10. Begin With The End In Mind St al pla re Increase customer base. go u the ra . Generate leads. yo t te It to ge gy ’s Drive sales. Build awareness. is th ke n . n’ e Make money from your content t p a to Establish thought leadership th th ta Educate customers. e Customer-source part of your product development. Reach new channels of customers. Improve internal communication.
  11. 11. Questions Before The StrategyAre you ready to handle negativity? Platforms likeblogs and videos allow for negative comments,and some company cultures aren’t ready to engagewith those opinions. Are your customers likely to be online? Note that lots of people are online these days, but it might be that you have aWhat’s your story? product or service that isn’t as frequently purchased via the web.
  12. 12.  How will you incorporate this into people’s daily jobs? How will you measure results? How long are you willing to give it a try? What’s your willingness to experiment, take risks, and adjust your plans?
  13. 13. STRATEGY STARTERS W go we he in e? to we re g? t ge art h in g a r e e g o ow H er If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of how to reach our goals.
  14. 14. Lis tCommunications en gin Community Marketplace At Outposts te nt io n Methods Neighbours
  15. 15. WHAT COMES NEXT The Social Media 100 - gives use of social media and social networks To make sure you receive each one, subscribe for free to my blog. Also, check out the completely different content that produce in free newsletter. Each is a separate piece of a larger informational product
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