By Saranya.BDepartment of Management studies Pondicherry University
Social media ?Social media is a conversationbetween two people sharingadvice, experiences, andresources. The difference social media makes is that the conversation is amplified across platforms and communities heard and shared by individuals across the globe.
Gen X Ineffective Communication & Collaboration Gap Ineffective Gen Y
4 reasons why social media is important than ever
s iis ty iity ist elf f les un ng nc rom un ng m hii p m h ur ap m yt m ryt e Co ever Co eve yo ad D s a b ss ng yi yi di ke od od an li yb t yb iitbr op le er ng er ng Pe Ev doii Ev do
Why is a social media strategyimportant? • Increase customer base • Build awareness/reputation • Educate customer • Reach new channels of customers • Generate leads • Drive sales • Generate feedback
Creating A Social Media Strategy: The Secret Sauce
Mission Statement“To create a socially enterprise where workingacrossgeographical locations, lines of business, andmanagement chains is second nature, solutions tobusiness challenges. ” stopthinksocial Way of Working“To be more open in our thinking and morecollaborative in our approach, leading to enhancedcreativity, increased productivity and massinnovation. ”
Begin With The End In Mind St al pla re Increase customer base. go u the ra . Generate leads. yo t te It to ge gy ’s Drive sales. Build awareness. is th ke n . n’ e Make money from your content t p a to Establish thought leadership th th ta Educate customers. e Customer-source part of your product development. Reach new channels of customers. Improve internal communication.
Questions Before The StrategyAre you ready to handle negativity? Platforms likeblogs and videos allow for negative comments,and some company cultures aren’t ready to engagewith those opinions. Are your customers likely to be online? Note that lots of people are online these days, but it might be that you have aWhat’s your story? product or service that isn’t as frequently purchased via the web.
How will you incorporate this into people’s daily jobs? How will you measure results? How long are you willing to give it a try? What’s your willingness to experiment, take risks, and adjust your plans?
STRATEGY STARTERS W go we he in e? to we re g? t ge art h in g a r e e g o ow H er If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of how to reach our goals.
Lis tCommunications en gin Community Marketplace At Outposts te nt io n Methods Neighbours
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