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Nxtbook Ubiquity
Not just on every screen.
Awesome on every screen.

S
Agenda

S What„s wrong with digital editions
S What this product does differently
S What challenges it creates
What‟s wrong with digital
editions?
S Portrait form on landscape device
S Same experience everywhere
S No longer leverages...
Along came Flipboard
What Flipboard Gets Right

S Engaging reader experience
S No zooming experience
That said…

S It‟s branded for Flipboard
S The long-tail conundrum
S Advertising is remarkable old school for such new sch...
What‟s Does Ubiquity Do?

S Eliminates zoom, regardless of device
S Maintains a page-like navigation
S Offers advertisers ...
How Does it Do This?

S Article driven CMS
S Responsive design templates
S Unique blend of web and print design
The Concept of the Click Skip

S Every reader of the digital edition is delivered (without a

click) to the sponsor‟s webs...
The Reality of the Click Skip
How Qualified are They?

S 62% bounce v 58% bounce
S 1.94 pages view v 2.19 pages viewed
S Quite qualified!
FAQs

S In an app?
S Value proposition?
S PM136
Thank you!
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
Responsive Design with Nxtbook Ubiquity
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Responsive Design with Nxtbook Ubiquity

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Provide a great cover-to-cover reading experience that allows the text, images, and other content to reflow to fit any screen size. Your magazine, book, or other published materials look great on every mobile or desktop device.

Published in: Education
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Transcript of "Responsive Design with Nxtbook Ubiquity"

  1. 1. Nxtbook Ubiquity Not just on every screen. Awesome on every screen. S
  2. 2. Agenda S What„s wrong with digital editions S What this product does differently S What challenges it creates
  3. 3. What‟s wrong with digital editions? S Portrait form on landscape device S Same experience everywhere S No longer leverages technology S Appears “old”
  4. 4. Along came Flipboard
  5. 5. What Flipboard Gets Right S Engaging reader experience S No zooming experience
  6. 6. That said… S It‟s branded for Flipboard S The long-tail conundrum S Advertising is remarkable old school for such new school technology
  7. 7. What‟s Does Ubiquity Do? S Eliminates zoom, regardless of device S Maintains a page-like navigation S Offers advertisers something different S Creates a branded Flipboard-like experience, on all devices, on all browsers
  8. 8. How Does it Do This? S Article driven CMS S Responsive design templates S Unique blend of web and print design
  9. 9. The Concept of the Click Skip S Every reader of the digital edition is delivered (without a click) to the sponsor‟s website S The advertiser chooses the publication because of the quality of the reader. The click skip delivers the qualified reader
  10. 10. The Reality of the Click Skip
  11. 11. How Qualified are They? S 62% bounce v 58% bounce S 1.94 pages view v 2.19 pages viewed S Quite qualified!
  12. 12. FAQs S In an app? S Value proposition? S PM136
  13. 13. Thank you!
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