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Cottage inn

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    Cottage inn Cottage inn Presentation Transcript

    • Cottage Inn
      The future of…..
    • History of Cottage Inn
      Opened in 1948 in Ann Arbor
      Expanded to Carryout's in 1978
      Currently have 77 company and Franchise stores
    • Goals for Company
      To expand and grow their number of stores
      Continue selling a great tasting product for a great price
      Get their name out there on par with Pizza Hut, Dominoes, and Little Caesars in Michigan
    • Social Marketing
      Blogs
      Brand monitoring
      Photo sharing
    • Current Ideas
      Need to improve current forms of Social Marketing
      Facebook
      Twitter
    • New Ideas
      Surveys
      Online video
      Discussion boards and forums
      Podcasting
    • Action Plan
      Huge marketing blitz
      Runs from April 1-Oct. 31
      Starts with setting up base marketing
      August 1 – start attacking for Halloween
    • Target Audience
      People 16-40
      They are typically the most willing to accept new media
      16-24 has the most free money to spend on food
    • Success???
      Black Friday for Malls = Halloween for Pizza Chains
      Measure our success by growth in sales on Halloween across all 77 stores.
      Goal is 40% rise in Sales on this day
    • Cost, Gets you all of this
      $50,000
      Blogs, Bookmarking/Tagging, Brand monitoring, Discussion boards and forums
      Events and meet ups , Microblogging, Online video, Organization and staffing, Photo sharing , Podcasting
      Social networks: applications, fan pages, groups, and personalities
    • The Future is Now