Nutshell pres Aug 12
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  • WHAT IS: Think about the worst ways that we work at the minute, reams of long presentations, multiple pointless meetings and bulging inbox and voice mails messages
  • So, what are the pressures on Media agencies going into 2012,like Obama there is major crisis of confidence of what's on the economic horizon and how it will effect people. Costs of servicing clients are under scrutiny, they want more for less, yet business is being hampered by antiquated work flow procedures dominated by voicemail, email and multiple meetings In 2010 one agency group did business with over 1000 publishers, so the fragmentation of the digital marketplace makes generation of digital ideas for clients tough, Agencies would like a continuous platform to have the ability to work and interact with Digital Publishers on a regular, smart basis to allow ideas to flow. So how can they be smart, nimble and electronic? 
  • WHAT IS: Think about the worst ways that we work at the minute, reams of long presentations, multiple pointless meetings and bulging inbox and voice mails messages
  • Benefits of Killer Ideas:
  • For Digital Publishers the market is equally difficult, sales teams are being asked to do more for less, the outlook is not encouraging and to maintain their commercial advantage they have to cover more ground. They is a real feeling that those publishers who don’t evolve and change the way they work could fail as organisations. The days of accepting that business should be based around sending dozens of unanswered emails and voicemail messages have to end, there must be a better way to do business
  • So what is that utopia? How can we change the way this inefficient world is working? Every once in a while something comes along to give a jolt to an industry, something that changes the way everyone works
  • We are thrilled to be presenting to you today Nutshell, the LIVE ideas platform. We have worked closely with both agencies and publishers to develop the platform which we are incredibly proud of
  • Lets start with it’s core function: The Brief
  • The Choose recipients area allows them to go LIVE with their usual favourites or go LIVE with the whole market
  • The Choose recipients area allows them to go LIVE with their usual favourites or go LIVE with the whole market
  • Nutshell allows each publisher to express their clever idea in 600 characters or less (which takes about 35 seconds for an agency to digest), once entered the idea is Pitched to the agency
  • If an agency is interested then they can enter the Engage area where instant questions can be asked of the publisher, who in turn can then communicate back
  • Nutshell has lots of clever features to allow for a smooth process as well as controlling who you brief with and even a function to highlight to internal agency users their “Preferred Partners’
  • Nutshell has lots of clever features to allow for a smooth process as well as controlling who you brief with and even a function to highlight to internal agency users their “Preferred Partners’
  • Nutshell has lots of clever features to allow for a smooth process as well as controlling who you brief with and even a function to highlight to internal agency users their “Preferred Partners’
  • Publisher

Nutshell pres Aug 12 Nutshell pres Aug 12 Presentation Transcript

  • Cracking Innovative Ideas Gavin Johnson August 2012www.nutshell-live.com
  • www.nutshell-live.com
  • www.nutshell-live.com View slide
  • www.nutshell-live.com View slide
  • www.nutshell-live.com
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  • Stifling ideaswww.nutshell-live.com
  • Liberating Ideaswww.nutshell-live.com
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  • Media Agency using Nutshellwww.nutshell-live.com
  • Media Agencyusing Nutshellwww.nutshell-live.com
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  • Compelling ideas from publisherswww.nutshell-live.com
  • Media Agency using Nutshellwww.nutshell-live.com
  • Intuitive interfacewww.nutshell-live.com
  • Intuitive interfacewww.nutshell-live.com
  • Intuitive interfacewww.nutshell-live.com
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  • Evolving rapidly Feature Nutshell Nutshell 1.0 2.0 Innovative Nutshell ideas Engages area Nutshell publishers Non-Nutshell subscribers Multiple files 60mb files Multiple ideas Tags Create personal briefing groups Brief individuals/when viewed/intentions Sharing ‘Germination’ area New centralised brief/ideas areawww.nutshell-live.com
  • Old World New World • Inefficient work process • Multiple briefs • Unanswered emails • Partnerships • Unanswered voicemails • Direct feedback • Multiple meetings • Analytics • Spread thinly • Portable & secure • 2%-15% • High yield inventory • Commercial advantagewww.nutshell-live.com
  • Seed Camp Phasewww.nutshell-live.com
  • @nutshellUpdates Gavin Johnson August 2012www.nutshell-live.com
  • www.nutshell-live.com