Advancing Products with Proven Science

NMR News: Volume 3, Issue 5, May 2010




Nutraceutical Medical Research Gains
Foo...
Advancing Products with Proven Science

NMR News: Volume 3, Issue 5, May 2010


Research said about the SupplySide East sh...
Advancing Products with Proven Science

NMR News: Volume 3, Issue 5, May 2010


reviews, white papers, therapeutic special...
Advancing Products with Proven Science

NMR News: Volume 3, Issue 5, May 2010


We provide medical writing services which ...
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Supply Side East 2010 Article May 2010

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Nutraceutical Medical Research Gains Footing with New Exhibitors Seeking to Do Clinical Research at SupplySide East 2010

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Transcript of "Supply Side East 2010 Article May 2010"

  1. 1. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 Nutraceutical Medical Research Gains Footing with New Exhibitors Seeking to Do Clinical Research at 2010 SupplySide East “ Generally speaking, more companies seemed open to doing clinical research studies and talking with a contract research organization, like ours, than I have ever witnessed before at an industry show,” Latesha Richards, marketing coordinator of Nutraceutical Medical 1
  2. 2. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 Research said about the SupplySide East show exhibit in Secaucus, NJ on April 27th and 28th. “That just goes to show how much more the industry has recognized the value of clinical studies in not only staying FTC or FDA compliant, but in advancing their products and making a marketing impact.” At SupplySide East 2010, held at Meadowlands Expo Center, where droves of attendees flooded the exhibit hall on the first day of the show, three representatives of Nutraceutical Medical Research (NMR) got in on a piece of the action awaiting them. During the 2 day exhibit, NMR walked around an over 200 booth-filled hall and introduced themselves and their services to both domestic and international companies, known and new, in all product categories including flavors, finished products, and ingredients. “This year, we went in with the notion that most, if not all, exhibiting companies, whether a dietary supplement, ingredient, food or flavor company would benefit from our clinical trial and/or medical writing services…and that was the case indeed.” Ms. Richards said. Certainly NMR did not hesitate to share their services to the exhibitors and other show cruisers. With assistance of clinical trial and medical writing flyers and a slew of casual ingredient white paper samples, and executive brass logo-engraved pens, NMR team members engaged all product and ingredient manufacturers. Some of the talking points were the pilot studies, comprehensive clinical trial development and implementation services, medical writing, in-depth literature 2
  3. 3. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 reviews, white papers, therapeutic specialties, relationships with medical institutions across the country. After speaking with several companies at the show, NMR found that “companies are seeing the need and importance for working with a contract research organization. More and more companies are now beginning to tap into the knowledge, capabilities and values that we as a CRO can bring to the table.” NMR was not looking to gain clientele by aggressive marketing tactics, but by getting a few options to differentiate their products and ingredients in front of as many companies as possible. “Companies with larger research and development budgets may look to differentiate their product with data from a clinical trial. Smaller companies who lack those financial resources may resort to differentiating their product from a quality standpoint with a white paper on the efficacy of the ingredients. Whichever direction a company chooses to go, we want to let them know that a CRO like NMR can assist them with these projects to fit their marketing objectives and budget.” About Nutraceutical Medical Research: We are a premiere contract research organization dedicated to substantiating your product or ingredient claims and efficacy with clinical research. 3
  4. 4. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 We provide medical writing services which include product brochures, literature reviews and journal publication. For foods and beverage companies specifically, we are here to help you/your team design and manage clinical trials, write medical literature to support your claims and drive sales, or simply, comply with FDA/FTC label and claim requirements, using documented science and evidence-based approaches. Our goal is to partner with natural product, cosmeceutical, food, ingredient, and pharmaceutical companies to help them establish efficacy and safety of their products using evidence-based approaches. Contact NMR at 1-914-220-8325 or email info@nutraceuticalmedicalresearch.com. 4

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