SS11 Seasonal Visual Merchandising Report 2011

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SS11 Seasonal Visual Merchandising Report 2011

  1. 1. SS 2011 Visual Merchandising seasonal report UK market
  2. 2. Window display’s across all Lacoste Boutiques on the UK Retail <ul><li>Unconventional Chic Campaign </li></ul><ul><li>L!VE </li></ul><ul><li>Think Polo Think Lacoste </li></ul><ul><li>Think Summer Think Lacoste </li></ul><ul><li>Sales </li></ul>
  3. 3. In-store merchandise according the window animations set up Retail <ul><li>Essential product on Vsplay wall, </li></ul><ul><li>Unconventional Chic display on tables </li></ul><ul><li>L!VE display on nesting tables </li></ul><ul><li>Think Polo Think Lacoste POS </li></ul><ul><li>Sales display on nesting tables </li></ul>
  4. 4. Different ambiances and displays created in-store Retail Westfield 03.02.11
  5. 5. Upgrade with 2.6 concept furniture, kid’s area and new heritage wall on the staircase Refurbishment on Regent Street boutique on 28 th May
  6. 6. New Trafford store opening, Manchester Centre 20 th April 2011
  7. 7. Westfield 03.02.11 L!VE Boutique <ul><li>Implementation of striped wall on 1 st floor, </li></ul><ul><li>Installation of Honet panels, </li></ul><ul><li>Application of arrow on the staircase, </li></ul>
  8. 8. New Bicester Village Chic Outlet, store opening on 4 th July
  9. 9. Westfield 03.02.11 Outlet’s Window animations across all the Outlets units on the UK
  10. 10. Westfield 03.02.11 Outlet’s Different ambiances and displays created in-store
  11. 11. Westfield 03.02.11 Wholesale, Selfridges Department Store London <ul><li>Branding of two different areas, within </li></ul><ul><li>L!VE, brand image. </li></ul>L!VE Showcard
  12. 12. Westfield 03.02.11 Wholesale, House of Fraser <ul><li>HOF Westfield, 1 st refurbishment project with 2.6 furniture concept and heritage wall, </li></ul><ul><li>Ten other stores to be refitted by the end of 2011 </li></ul>
  13. 13. Westfield 03.02.11 Wholesale, JD Department Stores <ul><li>New and exclusive concept corner, </li></ul><ul><li>implemented across 6 locations on JD, </li></ul><ul><li>Department Stores. </li></ul>
  14. 14. Westfield 03.02.11 New London Head office / Showroom on 9 th April
  15. 15. Westfield 03.02.11 New London Head office / Showroom
  16. 16. Westfield 03.02.11 New Leeds Showroom on January 2011

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