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SS11 Seasonal Visual Merchandising Report 2011
 

SS11 Seasonal Visual Merchandising Report 2011

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    SS11 Seasonal Visual Merchandising Report 2011 SS11 Seasonal Visual Merchandising Report 2011 Presentation Transcript

    • SS 2011 Visual Merchandising seasonal report UK market
    • Window display’s across all Lacoste Boutiques on the UK Retail
      • Unconventional Chic Campaign
      • L!VE
      • Think Polo Think Lacoste
      • Think Summer Think Lacoste
      • Sales
    • In-store merchandise according the window animations set up Retail
      • Essential product on Vsplay wall,
      • Unconventional Chic display on tables
      • L!VE display on nesting tables
      • Think Polo Think Lacoste POS
      • Sales display on nesting tables
    • Different ambiances and displays created in-store Retail Westfield 03.02.11
    • Upgrade with 2.6 concept furniture, kid’s area and new heritage wall on the staircase Refurbishment on Regent Street boutique on 28 th May
    • New Trafford store opening, Manchester Centre 20 th April 2011
    • Westfield 03.02.11 L!VE Boutique
      • Implementation of striped wall on 1 st floor,
      • Installation of Honet panels,
      • Application of arrow on the staircase,
    • New Bicester Village Chic Outlet, store opening on 4 th July
    • Westfield 03.02.11 Outlet’s Window animations across all the Outlets units on the UK
    • Westfield 03.02.11 Outlet’s Different ambiances and displays created in-store
    • Westfield 03.02.11 Wholesale, Selfridges Department Store London
      • Branding of two different areas, within
      • L!VE, brand image.
      L!VE Showcard
    • Westfield 03.02.11 Wholesale, House of Fraser
      • HOF Westfield, 1 st refurbishment project with 2.6 furniture concept and heritage wall,
      • Ten other stores to be refitted by the end of 2011
    • Westfield 03.02.11 Wholesale, JD Department Stores
      • New and exclusive concept corner,
      • implemented across 6 locations on JD,
      • Department Stores.
    • Westfield 03.02.11 New London Head office / Showroom on 9 th April
    • Westfield 03.02.11 New London Head office / Showroom
    • Westfield 03.02.11 New Leeds Showroom on January 2011