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Facebook 101

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  • 1. Nuñez PR Group, Copyright 2010 Facebook 101 Presented by: Nuñez PR Group
  • 2. Nuñez PR Group, Copyright 2010 About Us • Specializing in e-PR. • Helping companies improve their brand visibility and reach more customers. • Providing strategic communications counsel for businesses.
  • 3. Nuñez PR Group, Copyright 2010 Why Use Facebook Social media is not just a new business trend; it can be one of the most efficient and effective channels for reaching your target audiences. Facebook business pages enable businesses to: Increase Sales Improve Customer Service Enhance Brand Visibility Engage With Target Audiences
  • 4. Nuñez PR Group, Copyright 2010 Facebook Overview
  • 5. Nuñez PR Group, Copyright 2010 Privacy Settings • Decide who gets to see what. • Each tab allows you to control specific account details.
  • 6. Nuñez PR Group, Copyright 2010 Friend Requests • You do not have to accept all requests − Use ‘Ignore’ or ‘Block’ to manage connections • Categorize connections • Tell your friends you are using Facebook for work
  • 7. Nuñez PR Group, Copyright 2010 Notifications Don’t worry about remembering to check Facebook for things that happen. Facebook will notify you.
  • 8. Nuñez PR Group, Copyright 2010 Messages Facebook messages can be a great way to reach busy people
  • 9. Nuñez PR Group, Copyright 2010 Facebook Search • Facebook is a great search engine • Use Facebook to find new leads and businesses in your area • Search for current customers or search for people in your region • Send an introductory message about your company without having to friend them.
  • 10. Nuñez PR Group, Copyright 2010 Your Facebook Wall • Appropriate photo • Current info • Post status updates and link to friends and pages • Comment & ‘Like’ Posts • Create a unique URL: www.facebook.com/insertyourname
  • 11. Nuñez PR Group, Copyright 2010 Facebook Business Pages • Post business location & website information • Post status updates regarding industry and company news • Link your page to other pages in your area/industry • Post company photos • Send targeted updates to fans regarding special events • Reply quickly to people who comment on your page • Create a unique URL: www.facebook.com/nunezprgroup
  • 12. Nuñez PR Group, Copyright 2010 Questions? Contact Us Jessica Nuñez, President O: (972) 380-9595 jessica@nunezprgroup.com Chevis English, Account Executive O: (972) 325-1555 chevis@nunezprgroup.com

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