9. Working With Brands - Jaclyn Ely

Top tips for working with brands
Know your style
Be able to articulate who you are & what your blog is
How are you & blog are perceived by your audience
Know your audience
How many people are visiting your blog & reading each post?
Who they? Demographics, geo-location, life stages
What mind set are they in when they’re engaging with your blog?
Understand the brief & what the brand wants to achieve
Consumer outtake/action
Key messaging
Stay honest
Authenticity is key to your audience & that’s why brands come to you
Work with brands that you can truly believe in & support
Go to extra mile
If you’re able to offer extra benefits to the brand, add these in, it will build your profile with them & potentially a longer term relationship

Know your style
Know your audience
Who are they? Demographics, geo-location, life stages
Key messaging
Stay honest
Go to extra mile

Know your style
Know your audience
Who are they? Demographics, geo-location, life stages
Key messaging
Stay honest
Go the extra mile

The Campaign…
Promoting Westfield stylists & style sessions.
3 bloggers
3 experiences
3 competitions
3 winners
6 posts

The Results…
157,898 blog post views
427 total comments
386 competition entries
134,766 banners
138 banner clicks
0.10% avg banner click through rate
“It’s amazing how many of the comments were about how the experience made people feel. That’s the perfect message for us. It’s not just about the clothes & the ‘look’ but the experience & emotion that Westfield & the stylists can give you” Justine Guest, Group Marketing Manager Westfield
Extra value above & beyond…

Know your style
Know your audience
Stay honest
Go to extra mile

Jaclyn Ely
Ikon Communications
@ JaciEly

Editorial vs. Advertorial
Presented by
Nikki Parkinson of Styling You
Phoebe Montague of Lady Melbourne
Arnold Aranez of Mr Gadget
David Krupp of Nuffnang
Moderated by
Jeff Tan of iProspect
Official Nuffnang Blogopolis
Twitter Hashtag: #nnb2011

9. Working With Brands - Jaclyn Ely

by NuffnangAU on Aug 01, 2011

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9. Working With Brands - Jaclyn Ely — Presentation Transcript