2. Tools of the Trade - Michael Aulia


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  • - For example, “How to turn your naughty kids into angels” but some type in “What to do when you have naughty kids in your neighborhood?”
  • 2. Tools of the Trade - Michael Aulia

    1. 1. Tools of the Trade Michael Aulia www.cravingtech.com @michaelaulia Michael Aulia, www.cravingtech.com
    2. 2. Blogging Platforms <ul><li>Which Platform to choose? </li></ul>Michael Aulia, www.cravingtech.com
    3. 3. Blogging Platforms <ul><li>Google Blogger </li></ul><ul><li>WordPress (.com or self-hosted) </li></ul><ul><li>Tumblr </li></ul><ul><li>Square Space </li></ul><ul><li>Posterous </li></ul><ul><li>Movable Type </li></ul><ul><li>… </li></ul>Michael Aulia, www.cravingtech.com
    4. 4. Blogger vs WordPress Michael Aulia, www.cravingtech.com
    5. 5. Google Blogger <ul><li>Why choose Google Blogger? </li></ul><ul><li>Easy to set-up Just type in your blog’s URL such as myextremelycoolandwonderfulblog.blogspot.com, done. </li></ul><ul><li>Simple to use, good for new bloggers </li></ul><ul><li>Your blog is stored/hosted by one of the biggest companies in the world </li></ul>Michael Aulia, www.cravingtech.com
    6. 6. Google Blogger <ul><li>BUT!! </li></ul>Michael Aulia, www.cravingtech.com
    7. 7. Google Blogger <ul><li>Google controls what you can or cannot do </li></ul><ul><li>Limited options (widgets/gadgets) </li></ul><ul><li>Say goodbye to your blog if Google bans you </li></ul>Michael Aulia, www.cravingtech.com
    8. 8. WordPress <ul><li>You can host your own WordPress blog </li></ul><ul><li>You own your posts, your readers comments, your photos </li></ul><ul><li>You have full control of your blog (layout, commenting system, additional toolbars, etc). Total flexibility! </li></ul><ul><li>More professional looking themes </li></ul><ul><li>You can sell your blog in the future easily </li></ul><ul><li>My favorite: </li></ul>Michael Aulia, www.cravingtech.com
    9. 9. WordPress <ul><li>Plugins, Plugins, and More plugins! </li></ul>Michael Aulia, www.cravingtech.com
    10. 10. WordPress <ul><li>Plugin to calculate the score of your post’s SEO (ClickBump SEO) </li></ul><ul><li>Plugin to add a “subscribe to newsletter” tickbox underneath every post (Qoate Newsletter Signup) </li></ul><ul><li>Plugin to display a mobile version of your blog to mobile users automatically (WPtouch) </li></ul><ul><li>Plugin to display related posts to lower your blog’s bounce rate (YARPP) </li></ul><ul><li>Plugin to automatically backup your blog daily, weekly, or monthly (lots of ‘em) </li></ul><ul><li>More, more, and more </li></ul>Michael Aulia, www.cravingtech.com
    11. 11. Not ready yet? <ul><li>Get your own domain name at Google Blogger </li></ul><ul><ul><li>Easily maintain the rankings when you migrate to WordPress in the future </li></ul></ul><ul><ul><li>Same URL to share with your readers </li></ul></ul><ul><ul><li>Looks more professional (URL and Email address) </li></ul></ul><ul><ul><li>Easier to sell as the domain will be well-established </li></ul></ul>Michael Aulia, www.cravingtech.com
    12. 12. Stats Michael Aulia, www.cravingtech.com
    13. 13. Stats <ul><li>What are the things you can find in stats? </li></ul>Michael Aulia, www.cravingtech.com
    14. 14. Stats - What <ul><li>The number of unique visitors to your blog </li></ul><ul><li>Visitors demographics, browser they use, mobile/non-mobile, etc </li></ul><ul><li>Your most top visited posts </li></ul><ul><li>Where your traffic are coming from </li></ul><ul><li>A breakdown of each social media traffic </li></ul><ul><li>Keywords that people search to reach your blog </li></ul><ul><li>Campaign management, Segments </li></ul>Michael Aulia, www.cravingtech.com
    15. 15. Stats <ul><li>Why is it important to look at stats? Why bother? </li></ul>Michael Aulia, www.cravingtech.com
    16. 16. Stats – Why? <ul><li>It goes well with the morning coffee </li></ul><ul><li>It keeps you motivated – track your blog’s progress </li></ul>Michael Aulia, www.cravingtech.com
    17. 17. Stats – Why? <ul><li>Find out what works and what’s not (Twitter? Facebook? StumbleUpon? LinkedIn?) </li></ul><ul><li>Get an idea for your next blog post </li></ul><ul><li>Find out which posts need to be optimised further for SEO </li></ul>Michael Aulia, www.cravingtech.com
    18. 18. Stats <ul><li>Google Analytics </li></ul>Michael Aulia, www.cravingtech.com
    19. 19. Tools to speed up your blog Michael Aulia, www.cravingtech.com
    20. 20. Why speed is important <ul><li>First impression lasts </li></ul><ul><li>Smoother experience for your visitors </li></ul><ul><li>Google takes speed into account for ranking </li></ul><ul><li>Unexpected surge of traffic from the social media might happen </li></ul>Michael Aulia, www.cravingtech.com
    21. 21. Caching Michael Aulia, www.cravingtech.com
    22. 22. Caching <ul><li>What is caching? </li></ul>Michael Aulia, www.cravingtech.com Your Blog <ul><li>Post contents </li></ul><ul><li>Comments </li></ul><ul><li>Theme’s stylesheet </li></ul><ul><li>Recent posts </li></ul><ul><li>Author information </li></ul><ul><li>Others </li></ul>Single visitor, without caching
    23. 23. Caching Michael Aulia, www.cravingtech.com Multi visitors, without caching
    24. 24. Caching Michael Aulia, www.cravingtech.com Multi visitors, with caching
    25. 25. Caching <ul><li>Reduces page load times </li></ul><ul><li>Puts less strain on the server </li></ul><ul><li>Compresses data, visitors get your blog content quicker </li></ul><ul><li>Improves blog’s speed significantly </li></ul>Michael Aulia, www.cravingtech.com
    26. 26. Caching <ul><li>W3 Total Cache </li></ul>Michael Aulia, www.cravingtech.com
    27. 27. CDN <ul><li>Content Delivery Network </li></ul>Michael Aulia, www.cravingtech.com
    28. 28. CDN <ul><li>Spread your blog contents into different servers around the world </li></ul><ul><li>Visitors get your blog contents quicker, grabbed from the server that’s closer to them </li></ul><ul><li>Less strain on the original server that hosts your blog </li></ul><ul><li>Your blog never goes offline! It’ll grab a copy of your blog from another live server </li></ul>Michael Aulia, www.cravingtech.com
    29. 29. CDN <ul><li>CloudFlare </li></ul>Michael Aulia, www.cravingtech.com
    30. 30. CloudFlare <ul><li>Free </li></ul><ul><li>More than 10 powerful servers around the world (Singapore, Hongkong, U.S, Tokyo, etc) </li></ul><ul><li>Adds an extra layer of protection from spammers or hackers </li></ul>Michael Aulia, www.cravingtech.com
    31. 31. CloudFlare <ul><li>30 days of using CloudFlare on my blog: </li></ul><ul><li>Without CloudFlare, loading time was 3.51 sec. With CloudFlare, loading time is now 1.89 sec. </li></ul><ul><li>4.5 million requests saved by CloudFlare (out of 5.1 million) </li></ul><ul><li>39.4 GB bandwidth saved by CloudFlare (out of 60.3 GB bandwidth) </li></ul><ul><li>Overall, CloudFlare makes my blog load about 46% faster </li></ul>Michael Aulia, www.cravingtech.com
    32. 32. CDN <ul><li>CloudFlare </li></ul>Michael Aulia, www.cravingtech.com
    33. 33. Image Compression Tool <ul><li>Yahoo! Smush.It </li></ul>Michael Aulia, www.cravingtech.com
    34. 34. Smush.It <ul><li>A free online service </li></ul><ul><li>Compresses images/photos by stripping unnecessary info from the file (20% smaller file size in average) </li></ul><ul><li>Smaller image size means faster loading time for your visitors </li></ul><ul><li>Big impact when you use lots of photos on your blog posts </li></ul>Michael Aulia, www.cravingtech.com
    35. 35. Smush.It <ul><li>Go to smush.it, upload an image to compress, download the compressed image, and use it on your blog post. </li></ul><ul><li>Smush.It WordPress plug-in </li></ul>Michael Aulia, www.cravingtech.com
    36. 36. Speed up your blog <ul><li>W3 Total Cache + CloudFlare + Smush.It </li></ul><ul><li>To test: use webpagetest.org </li></ul>Michael Aulia, www.cravingtech.com
    37. 37. My Favorite Tools Michael Aulia, ww.cravingtech.com
    38. 38. WiseStamp Michael Aulia, www.cravingtech.com
    39. 39. WiseStamp Michael Aulia, www.cravingtech.com
    40. 40. Windows Live Writer Michael Aulia, www.cravingtech.com
    41. 41. ClickBump SEO Michael Aulia, www.cravingtech.com
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