2. Tools of the Trade - Michael Aulia
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2. Tools of the Trade - Michael Aulia 2. Tools of the Trade - Michael Aulia Presentation Transcript

  • Tools of the Trade Michael Aulia www.cravingtech.com @michaelaulia Michael Aulia, www.cravingtech.com
  • Blogging Platforms
    • Which Platform to choose?
    Michael Aulia, www.cravingtech.com
  • Blogging Platforms
    • Google Blogger
    • WordPress (.com or self-hosted)
    • Tumblr
    • Square Space
    • Posterous
    • Movable Type
    Michael Aulia, www.cravingtech.com
  • Blogger vs WordPress Michael Aulia, www.cravingtech.com
  • Google Blogger
    • Why choose Google Blogger?
    • Easy to set-up Just type in your blog’s URL such as myextremelycoolandwonderfulblog.blogspot.com, done.
    • Simple to use, good for new bloggers
    • Your blog is stored/hosted by one of the biggest companies in the world
    Michael Aulia, www.cravingtech.com
  • Google Blogger
    • BUT!!
    Michael Aulia, www.cravingtech.com
  • Google Blogger
    • Google controls what you can or cannot do
    • Limited options (widgets/gadgets)
    • Say goodbye to your blog if Google bans you
    Michael Aulia, www.cravingtech.com
  • WordPress
    • You can host your own WordPress blog
    • You own your posts, your readers comments, your photos
    • You have full control of your blog (layout, commenting system, additional toolbars, etc). Total flexibility!
    • More professional looking themes
    • You can sell your blog in the future easily
    • My favorite:
    Michael Aulia, www.cravingtech.com
  • WordPress
    • Plugins, Plugins, and More plugins!
    Michael Aulia, www.cravingtech.com
  • WordPress
    • Plugin to calculate the score of your post’s SEO (ClickBump SEO)
    • Plugin to add a “subscribe to newsletter” tickbox underneath every post (Qoate Newsletter Signup)
    • Plugin to display a mobile version of your blog to mobile users automatically (WPtouch)
    • Plugin to display related posts to lower your blog’s bounce rate (YARPP)
    • Plugin to automatically backup your blog daily, weekly, or monthly (lots of ‘em)
    • More, more, and more
    Michael Aulia, www.cravingtech.com
  • Not ready yet?
    • Get your own domain name at Google Blogger
      • Easily maintain the rankings when you migrate to WordPress in the future
      • Same URL to share with your readers
      • Looks more professional (URL and Email address)
      • Easier to sell as the domain will be well-established
    Michael Aulia, www.cravingtech.com
  • Stats Michael Aulia, www.cravingtech.com
  • Stats
    • What are the things you can find in stats?
    Michael Aulia, www.cravingtech.com
  • Stats - What
    • The number of unique visitors to your blog
    • Visitors demographics, browser they use, mobile/non-mobile, etc
    • Your most top visited posts
    • Where your traffic are coming from
    • A breakdown of each social media traffic
    • Keywords that people search to reach your blog
    • Campaign management, Segments
    Michael Aulia, www.cravingtech.com
  • Stats
    • Why is it important to look at stats? Why bother?
    Michael Aulia, www.cravingtech.com
  • Stats – Why?
    • It goes well with the morning coffee
    • It keeps you motivated – track your blog’s progress
    Michael Aulia, www.cravingtech.com
  • Stats – Why?
    • Find out what works and what’s not (Twitter? Facebook? StumbleUpon? LinkedIn?)
    • Get an idea for your next blog post
    • Find out which posts need to be optimised further for SEO
    Michael Aulia, www.cravingtech.com
  • Stats
    • Google Analytics
    Michael Aulia, www.cravingtech.com
  • Tools to speed up your blog Michael Aulia, www.cravingtech.com
  • Why speed is important
    • First impression lasts
    • Smoother experience for your visitors
    • Google takes speed into account for ranking
    • Unexpected surge of traffic from the social media might happen
    Michael Aulia, www.cravingtech.com
  • Caching Michael Aulia, www.cravingtech.com
  • Caching
    • What is caching?
    Michael Aulia, www.cravingtech.com Your Blog
    • Post contents
    • Comments
    • Theme’s stylesheet
    • Recent posts
    • Author information
    • Others
    Single visitor, without caching
  • Caching Michael Aulia, www.cravingtech.com Multi visitors, without caching
  • Caching Michael Aulia, www.cravingtech.com Multi visitors, with caching
  • Caching
    • Reduces page load times
    • Puts less strain on the server
    • Compresses data, visitors get your blog content quicker
    • Improves blog’s speed significantly
    Michael Aulia, www.cravingtech.com
  • Caching
    • W3 Total Cache
    Michael Aulia, www.cravingtech.com
  • CDN
    • Content Delivery Network
    Michael Aulia, www.cravingtech.com
  • CDN
    • Spread your blog contents into different servers around the world
    • Visitors get your blog contents quicker, grabbed from the server that’s closer to them
    • Less strain on the original server that hosts your blog
    • Your blog never goes offline! It’ll grab a copy of your blog from another live server
    Michael Aulia, www.cravingtech.com
  • CDN
    • CloudFlare
    Michael Aulia, www.cravingtech.com
  • CloudFlare
    • Free
    • More than 10 powerful servers around the world (Singapore, Hongkong, U.S, Tokyo, etc)
    • Adds an extra layer of protection from spammers or hackers
    Michael Aulia, www.cravingtech.com
  • CloudFlare
    • 30 days of using CloudFlare on my blog:
    • Without CloudFlare, loading time was 3.51 sec. With CloudFlare, loading time is now 1.89 sec.
    • 4.5 million requests saved by CloudFlare (out of 5.1 million)
    • 39.4 GB bandwidth saved by CloudFlare (out of 60.3 GB bandwidth)
    • Overall, CloudFlare makes my blog load about 46% faster
    Michael Aulia, www.cravingtech.com
  • CDN
    • CloudFlare
    Michael Aulia, www.cravingtech.com
  • Image Compression Tool
    • Yahoo! Smush.It
    Michael Aulia, www.cravingtech.com
  • Smush.It
    • A free online service
    • Compresses images/photos by stripping unnecessary info from the file (20% smaller file size in average)
    • Smaller image size means faster loading time for your visitors
    • Big impact when you use lots of photos on your blog posts
    Michael Aulia, www.cravingtech.com
  • Smush.It
    • Go to smush.it, upload an image to compress, download the compressed image, and use it on your blog post.
    • Smush.It WordPress plug-in
    Michael Aulia, www.cravingtech.com
  • Speed up your blog
    • W3 Total Cache + CloudFlare + Smush.It
    • To test: use webpagetest.org
    Michael Aulia, www.cravingtech.com
  • My Favorite Tools Michael Aulia, ww.cravingtech.com
  • WiseStamp Michael Aulia, www.cravingtech.com
  • WiseStamp Michael Aulia, www.cravingtech.com
  • Windows Live Writer Michael Aulia, www.cravingtech.com
  • ClickBump SEO Michael Aulia, www.cravingtech.com