10. Blog Branding & Marketing - Darren Rowse

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10. Blog Branding & Marketing - Darren Rowse

  1. 1. Blog Branding & Marketing<br />Presented by<br />Darren Rowse of ProBlogger<br />Official Nuffnang Blogopolis<br />Twitter Hashtag: #nnb2011<br />
  2. 2. Blog Branding and Marketing<br />Blogopolis<br />30-07-11<br />Darren Rowse<br />ProBlogger.net<br />
  3. 3.
  4. 4.
  5. 5. There is no Blueprintforbuilding successfulblogs<br />#Disclaimers<br />
  6. 6. It’s a lot easier to brand and market Quality Blogs than bad ones<br />#Disclaimers<br />
  7. 7. Experiment and Tweak - Repeat<br />#Disclaimers<br />
  8. 8. Aim for Consistent Long Term Growth<br />#Disclaimers<br />
  9. 9. You may not need HUGE numbers. A small group of Raving FANS could be enough<br />#Disclaimers<br />
  10. 10. Don’t Just Focus on the Readers You Don’t Have. <br />Look after the Readers You Already Have<br />#Disclaimers<br />
  11. 11. #BrandYourBlog<br />
  12. 12. Brand: What People Say About You When You’re not in the Room<br />Jeff Bezos<br />#BrandYourBlog<br />
  13. 13. What do you WANT people to say about your blog?<br />Style - Voice - Uniqueness Approachability -Feelings Community - Emotions<br />#BrandYourBlog<br />
  14. 14. The more clarity YOU have about your brand the easier it is to communicate to others<br />#BrandYourBlog<br />
  15. 15. WHO do You Want to Read Your Blog?<br />#BrandYourBlog<br />
  16. 16. Knowing WHO you want to reach allows you to develop:<br /><ul><li>Content Strategy
  17. 17. Marketing and Branding Strategy
  18. 18. Community Building Strategy
  19. 19. Monetization Strategy</li></ul>#BrandYourBlog<br />
  20. 20. #BrandYourBlog<br />
  21. 21. Live and Breath your Brand<br />#BrandYourBlog<br />
  22. 22. Content is Key - it’s what people talk about <br />Not your design or logo<br />#BrandYourBlog<br />
  23. 23. Community Breathes <br />Life into Brands<br />#BrandYourBlog<br />
  24. 24. #FindingReaders<br />
  25. 25. Content<br />Get off Your Blog<br />Word of Mouth<br />Hooks<br />#FindingReaders<br />
  26. 26. What Kind of Content Draws New Readers in?<br /><ul><li>Usefulness
  27. 27. Inform, Inspire, Interact
  28. 28. Mix Serving Current Readers with ‘Content Events’ to draw New Readers in</li></ul>#FindingReaders<br />
  29. 29.
  30. 30. stories<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Blog This<br />What <br />they <br />want<br />What you <br />know<br />#FindingReaders<br />
  39. 39. Get Off Your Blog!<br />#FindingReaders<br />
  40. 40. Outpost<br />Outpost<br />Outpost<br />Home Base<br />Outpost<br />Outpost<br />Outpost<br />Outpost<br />Outpost<br />inspired by chrisbrogan.com<br />
  41. 41.
  42. 42. Get off Your Blog!<br /><ul><li>Befriend ‘Competitors’
  43. 43. Guest Posts
  44. 44. Comment on Other Blogs/Forums
  45. 45. Advertise
  46. 46. Pitch other Bloggers
  47. 47. Participate on Social Media
  48. 48. Media
  49. 49. Offline Events/Promotion</li></ul>#FindingReaders<br />
  50. 50. Hook Readers In<br /><ul><li>RSS and Newsletters</li></ul>#FindingReaders<br />
  51. 51.
  52. 52. Hook Readers In<br /><ul><li>RSS and Newsletters
  53. 53. Social Media
  54. 54. Community Areas/Forums
  55. 55. Homework and Projects
  56. 56. Polls/Quizzes/Surveys/Competitions
  57. 57. Use Social Proof
  58. 58. Build Anticipation
  59. 59. Create Sneeze Pages</li></ul>#FindingReaders<br />
  60. 60.
  61. 61. Word of Mouth<br />what others say about you is more powerful than what you say about yourself<br />#FindingReaders<br />
  62. 62. Word of Mouth<br /><ul><li>Create Useful and Shareable Content
  63. 63. Enable Sharing Options
  64. 64. Educate Your Readers about Sharing
  65. 65. Run Projects and Challenges
  66. 66. Reward good sharing
  67. 67. Ask Readers to Share
  68. 68. Meetups
  69. 69. Live Streaming/Chats
  70. 70. Make Others Famous</li></ul>#FindingReaders<br />
  71. 71.
  72. 72. DARREN ROWSE<br />web: problogger.net<br />twitter: @problogger<br />email: darren@problogger.net<br />
  73. 73. The Australian Blogosphere<br />Presented by<br />Candice DeVille of Super Kawaii Mama<br />Darren Rowse of ProBlogger<br />Eden Riley of Edenland<br />Helen Yee of Grab Your Fork<br />Moderated by<br />Nicole Avery of Planning With Kids<br />Official Nuffnang Blogopolis<br />Twitter Hashtag: #nnb2011<br />

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