10. Blog Branding & Marketing - Darren Rowse

Blog Branding & Marketing
Presented by
Darren Rowse of ProBlogger
Official Nuffnang Blogopolis
Twitter Hashtag: #nnb2011

Blog Branding and Marketing
Blogopolis
30-07-11
Darren Rowse
ProBlogger.net

There is no Blueprintforbuilding successfulblogs
#Disclaimers

It’s a lot easier to brand and market Quality Blogs than bad ones
#Disclaimers

Experiment and Tweak - Repeat
#Disclaimers

Aim for Consistent Long Term Growth
#Disclaimers

You may not need HUGE numbers. A small group of Raving FANS could be enough
#Disclaimers

Don’t Just Focus on the Readers You Don’t Have.
Look after the Readers You Already Have
#Disclaimers

#BrandYourBlog

Brand: What People Say About You When You’re not in the Room
Jeff Bezos
#BrandYourBlog

What do you WANT people to say about your blog?
Style - Voice - Uniqueness Approachability -Feelings Community - Emotions
#BrandYourBlog

The more clarity YOU have about your brand the easier it is to communicate to others
#BrandYourBlog

WHO do You Want to Read Your Blog?
#BrandYourBlog

Knowing WHO you want to reach allows you to develop:
Content Strategy
Marketing and Branding Strategy
Community Building Strategy
Monetization Strategy
#BrandYourBlog

#BrandYourBlog

Live and Breath your Brand
#BrandYourBlog

Content is Key - it’s what people talk about
Not your design or logo
#BrandYourBlog

Community Breathes
Life into Brands
#BrandYourBlog

#FindingReaders

Content
Get off Your Blog
Word of Mouth
Hooks
#FindingReaders

What Kind of Content Draws New Readers in?
Usefulness
Inform, Inspire, Interact
Mix Serving Current Readers with ‘Content Events’ to draw New Readers in
#FindingReaders

stories

Blog This
What
they
want
What you
know
#FindingReaders

Get Off Your Blog!
#FindingReaders

Outpost
Outpost
Outpost
Home Base
Outpost
Outpost
Outpost
Outpost
Outpost
inspired by chrisbrogan.com

Get off Your Blog!
Befriend ‘Competitors’
Guest Posts
Comment on Other Blogs/Forums
Advertise
Pitch other Bloggers
Participate on Social Media
Media
Offline Events/Promotion
#FindingReaders

Hook Readers In
RSS and Newsletters
#FindingReaders

Hook Readers In
RSS and Newsletters
Social Media
Community Areas/Forums
Homework and Projects
Polls/Quizzes/Surveys/Competitions
Use Social Proof
Build Anticipation
Create Sneeze Pages
#FindingReaders

Word of Mouth
what others say about you is more powerful than what you say about yourself
#FindingReaders

Word of Mouth
Create Useful and Shareable Content
Enable Sharing Options
Educate Your Readers about Sharing
Run Projects and Challenges
Reward good sharing
Ask Readers to Share
Meetups
Live Streaming/Chats
Make Others Famous
#FindingReaders

DARREN ROWSE
web: problogger.net
twitter: @problogger
email: darren@problogger.net

The Australian Blogosphere
Presented by
Candice DeVille of Super Kawaii Mama
Darren Rowse of ProBlogger
Eden Riley of Edenland
Helen Yee of Grab Your Fork
Moderated by
Nicole Avery of Planning With Kids
Official Nuffnang Blogopolis
Twitter Hashtag: #nnb2011

10. Blog Branding & Marketing - Darren Rowse

by NuffnangAU on Aug 01, 2011

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10. Blog Branding & Marketing - Darren Rowse — Presentation Transcript