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Is Affiliate Marketing Worth It? - AdTech 2009
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Is Affiliate Marketing Worth It? - AdTech 2009

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  • Whilst we refer to the affiliate channel as a single channel, the reality is that as the market has evolved there are numerous sub-sectors all operating under the “affiliate” umbrella. Each of these channels operate differently and so there is a requirement to define segmented approaches for each individual type of affiliate.
  • Transcript

    • 1. Is Affiliate Marketing Worth It?
      Matt Bailey – i-level
      Reed Pridy – Neverblue
      Helen Southgate - Sky
    • 2. 16% YOY
      £4.32 billion
      £227 million
      Sources: IMRG CapGeminieRetail Sales Index Sept 09 & eConsultancy Affiliate Marketing Buyers Guide July 09
    • 3. Is AFFILIATE MARKETING worth it?
      YES!!!
      (if managed correctly)
    • 4. What will we cover?
      What is affiliate marketing?
      The make up of the “affiliate channel”
      PPC Affiliates
      Voucher code affiliates
      Cashback affiliates
      Affiliate Relationships
      Lead Generation in Affiliate Marketing
      Where do affiliates fit into the sales journey?
    • 5. Step 1 - Clickthrough
      Step 2 - Sale
      Step 3 - Reward
    • 6. Lead
      Sale
      CPA
      Click
      Sign-up
    • 7. Relationships
    • 8. Affiliate Types
      Affiliate Marketing
      Pull
      Push
      Incentive
      PPC
      Content
      Voucher Code
      Price Comparison
      Email
      Different methods require bespoke approaches
    • 9. Working with PPC Affiliates
      Why work with PPC Affiliates?
    • 10. Working with PPC Affiliates
      Frequency of Searches
      Sales
      Number of Keywords
      Search Frequency by # of Keywords
    • 11. Working with PPC Affiliates
    • 12. Voucher Code Affiliates
    • 13. Cash Back Affiliates
    • 14. Affiliate Relationships
      Know your affiliates
      Understand their model
      Partnership
      Your field agents
      Motivation
      Reward
      Respect
    • 15. Online Lead Generation Through Affiliate Marketing
      Controls
    • 16. Where do Affiliates Fit in?
      The Purchase Decision
      The Online Mix
    • 17. The last event is not the whole story
      Event type
      Display Impression
      Display Click
      Paid Search
      Natural Search
      Affiliates
      Conversion Event
      Sale
    • 18. Journeys can be long, complex & take many forms
      Event type
      E5
      Display Impression
      Display Click
      E4
      Paid Search
      Natural Search
      Affiliates
      E3
      E2
      E1
      Conversion Event
      Sale
    • 19. Where do affiliates fit in?
      Analyse your data and base decisions on facts
    • 20. Summary
      There is no “affiliate channel”
      There can be risks involved…
      …however, if managed correctly it is an incredibly cost effective way of marketing.
    • 21. Reed Pridy
      Director Compliance and Quality Assurance
      Neverblue.com
      reed.pridy@neverblue.com
      Matt Bailey
      Head of Affiliate, i-level
      matt.bailey@i-level.com
      twitter.com/mattb811
      www.mabailey.co.uk
      Helen Southgate
      Senior Online Marketing Manager, BSkyB
      Helen.southgate@bskyb.com
      twitter.com/helenmarie21

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