• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Is Affiliate Marketing Worth It? - AdTech 2009
 

Is Affiliate Marketing Worth It? - AdTech 2009

on

  • 1,261 views

 

Statistics

Views

Total Views
1,261
Views on SlideShare
1,245
Embed Views
16

Actions

Likes
0
Downloads
7
Comments
0

3 Embeds 16

http://www.linkedin.com 14
http://www.slideshare.net 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Whilst we refer to the affiliate channel as a single channel, the reality is that as the market has evolved there are numerous sub-sectors all operating under the “affiliate” umbrella. Each of these channels operate differently and so there is a requirement to define segmented approaches for each individual type of affiliate.

Is Affiliate Marketing Worth It? - AdTech 2009 Is Affiliate Marketing Worth It? - AdTech 2009 Presentation Transcript

  • Is Affiliate Marketing Worth It?
    Matt Bailey – i-level
    Reed Pridy – Neverblue
    Helen Southgate - Sky
  • 16% YOY
    £4.32 billion
    £227 million
    Sources: IMRG CapGeminieRetail Sales Index Sept 09 & eConsultancy Affiliate Marketing Buyers Guide July 09
  • Is AFFILIATE MARKETING worth it?
    YES!!!
    (if managed correctly)
  • What will we cover?
    What is affiliate marketing?
    The make up of the “affiliate channel”
    PPC Affiliates
    Voucher code affiliates
    Cashback affiliates
    Affiliate Relationships
    Lead Generation in Affiliate Marketing
    Where do affiliates fit into the sales journey?
  • Step 1 - Clickthrough
    Step 2 - Sale
    Step 3 - Reward
  • Lead
    Sale
    CPA
    Click
    Sign-up
  • Relationships
  • Affiliate Types
    Affiliate Marketing
    Pull
    Push
    Incentive
    PPC
    Content
    Voucher Code
    Price Comparison
    Email
    Different methods require bespoke approaches
  • Working with PPC Affiliates
    Why work with PPC Affiliates?
  • Working with PPC Affiliates
    Frequency of Searches
    Sales
    Number of Keywords
    Search Frequency by # of Keywords
  • Working with PPC Affiliates
  • Voucher Code Affiliates
  • Cash Back Affiliates
  • Affiliate Relationships
    Know your affiliates
    Understand their model
    Partnership
    Your field agents
    Motivation
    Reward
    Respect
  • Online Lead Generation Through Affiliate Marketing
    Controls
  • Where do Affiliates Fit in?
    The Purchase Decision
    The Online Mix
  • The last event is not the whole story
    Event type
    Display Impression
    Display Click
    Paid Search
    Natural Search
    Affiliates
    Conversion Event
    Sale
  • Journeys can be long, complex & take many forms
    Event type
    E5
    Display Impression
    Display Click
    E4
    Paid Search
    Natural Search
    Affiliates
    E3
    E2
    E1
    Conversion Event
    Sale
  • Where do affiliates fit in?
    Analyse your data and base decisions on facts
  • Summary
    There is no “affiliate channel”
    There can be risks involved…
    …however, if managed correctly it is an incredibly cost effective way of marketing.
  • Reed Pridy
    Director Compliance and Quality Assurance
    Neverblue.com
    reed.pridy@neverblue.com
    Matt Bailey
    Head of Affiliate, i-level
    matt.bailey@i-level.com
    twitter.com/mattb811
    www.mabailey.co.uk
    Helen Southgate
    Senior Online Marketing Manager, BSkyB
    Helen.southgate@bskyb.com
    twitter.com/helenmarie21