Whilst we refer to the affiliate channel as a single channel, the reality is that as the market has evolved there are numerous sub-sectors all operating under the “affiliate” umbrella. Each of these channels operate differently and so there is a requirement to define segmented approaches for each individual type of affiliate.
Is Affiliate Marketing Worth It? Matt Bailey – i-level Reed Pridy – Neverblue Helen Southgate - Sky
16% YOY £4.32 billion £227 million Sources: IMRG CapGeminieRetail Sales Index Sept 09 & eConsultancy Affiliate Marketing Buyers Guide July 09
Is AFFILIATE MARKETING worth it? YES!!! (if managed correctly)
What will we cover? What is affiliate marketing? The make up of the “affiliate channel” PPC Affiliates Voucher code affiliates Cashback affiliates Affiliate Relationships Lead Generation in Affiliate Marketing Where do affiliates fit into the sales journey?
Affiliate Relationships Know your affiliates Understand their model Partnership Your field agents Motivation Reward Respect
Online Lead Generation Through Affiliate Marketing Controls
Where do Affiliates Fit in? The Purchase Decision The Online Mix
The last event is not the whole story Event type Display Impression Display Click Paid Search Natural Search Affiliates Conversion Event Sale
Journeys can be long, complex & take many forms Event type E5 Display Impression Display Click E4 Paid Search Natural Search Affiliates E3 E2 E1 Conversion Event Sale
Where do affiliates fit in? Analyse your data and base decisions on facts
Summary There is no “affiliate channel” There can be risks involved… …however, if managed correctly it is an incredibly cost effective way of marketing.
Reed Pridy Director Compliance and Quality Assurance Neverblue.com email@example.com Matt Bailey Head of Affiliate, i-level firstname.lastname@example.org twitter.com/mattb811 www.mabailey.co.uk Helen Southgate Senior Online Marketing Manager, BSkyB Helen.email@example.com twitter.com/helenmarie21