No Blog Is An Island
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No Blog Is An Island

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Alistair Fairweather's presentation at the 24.com Blogging Workshop on 03 October 2009 (Media24, Auckland Park).

Alistair Fairweather's presentation at the 24.com Blogging Workshop on 03 October 2009 (Media24, Auckland Park).

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No Blog Is An Island No Blog Is An Island Presentation Transcript

  • NO BLOG IS AN ISLAND
    blogging and the social media ecosystem
  • Why do we blog?
    Personal expression and satisfaction
    Status (aka personal branding)
    Philanthropy
    Promotion and marketing
    Cold, hard, cash-ola
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • All those things rely on...
    Readers
    Regular
    Loyal
    Vocal
    Bloggers themselves
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • The attention economy
    People’s attention span is limited
    In the last 20 years we’ve gone from dozens of channels to a quarter of a billion
    So you are in a war to win people’s attention
    People no longer revere traditional media
    People pay attention to other people
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • So how do I get more of them?
    Write better
    Write more often
    Advertise
    Join the social media ecosystem
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • What do I mean by social media?
    • Any media in which the majority of the content is derived from the users
    • We are great apes – social animals
    • Social media reduces the friction of distance and time
    • Democratic
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
    Can’t see the video? Find it here.
    http://www.youtube.com/watch?v=MpIOClX1jPE
  • ...and “ecosystem”?
    Any sustainable, cyclical system in which all the parts are connected to and rely on all the other parts
    In social media terms: the interconnected cycle (flow) of influence and information on the internet
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • The social media ecosystem
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • And this will help me, how?
    • This ecosystem gives your messages “suface area”
    • That means more opportunities to be seen in more places
    • To maximise surface area you need to be:
    • On all appropriate channels
    • Shareable / portable
    • Approachable / reachable
    • Responsive
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • CLIMBING THE FOODCHAIN
    Tackling Twitter, beating blogs and slaying social networks
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • Twitter?
    A free flowing stream of content, conversations and questions
    Social media at its most immediate and raw
    A “pure” social network
    Totally meritocratic
    The “pulse” of the real-time internet
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • How do I use it?
    Publishing / expression
    Research
    Interaction – instant feedback
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • The lingo
    • “Tweet” (v) to say something in Twitter
    • (n) a single unit of conversation – an update
    • Retweet (v) to pass on a tweet and give credit to the source (like forwarding an email)
    • (n) see “tweet” above
    • “@ reply” (v) to reply directly to someone using their Twitter name
    • (n) one such reply
    • “Mention” (n) an @ reply directed at your account
    • “Trending topic” (n) any subject that is currently in the list of the top 20 most discussed topics on Twitter (worldwide)
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • How do I measure it?
    Followers
    Retweets and mentions
    Tweetmeme
    Snip.URL
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • Blogging the ecosystem
    Choose an angle / flavour / personality
    Read, read, read
    Comment everywhere
    Link to other blogs
    Post about posts
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • How do I measure it?
    Blog posts
    Track or pingbacks
    Comments
    Google Analytics
    Incoming links
    Readers
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • Social Networking?
    Any site or service whose primary purpose is to allow users to interact with each other on a personal level
    Yes, that means email and chat
    The most personal form of social media
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • How do I use it?
    Publishing (blog network app)
    Private messaging
    Events
    Research
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • How do I measure it?
    Blog network application
    Activity (comments, discussions etc)
    Number of messages you receive
    Analytics
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • Other social media channels
    Video sharing (YouTube)
    Social knowledge (Answerit)
    Forums
    Social gaming
    Custom social media offerings
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • Small is beautiful
    Don’t expect a huge response (at least not at the start)
    One new loyal reader is worth 100 gawkers
    Remember: it’s a conversation
    Be present
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009
  • Thank you
    Muchosgracias
    SOCIAL ANIMALS - Alistair Fairweather
    8/25/2009