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!DI/$%,C)(4/% BUDGET DETAIL
83
84
Professional Creative Production Fulfillment Post/Ship & Total
85
Component Services Services Services & Distro Expenses Budget
86
87
STRATEGY, MARKETING & CREATIVE
88
PROGRAM DEVELOPMENT
89
90
Event architecture
91
Program planning 21,600
21 600 21,600
21 600
92
Project management 28,800 28,800
93
Consultants 50,000 50,000
94
Consultant Hard costs 16,000 16,000
95
Expenses 2,520 2,520
96
50,400 0 66,000 0 2,520 118,920
97
98
Marketing Strategy & Planning
99
Marketing strategy 2,910 2,910
100
Strategy (Hacker) 25,000 25,000
101
Program planning 9,506
9 506 9,506
9 506
102
Expenses 621 621
103
12,416 0 25,000 0 621 38,037
104
105
Marketing Consulting
106
Marketing consultant 200,000 200,000
107
Travel Expenses 20,000 20,000
108
0 0 200,000 0 20,000 220,000
109
110
Creative Theme Development (Coda)
111
Project management
j g 2,760
, 2,760
,
112
Copywriting/editing/proofreading 1,071 1,071
113
Concept Development (Coda) 13,207 13,207
114
Expenses 138 138
115
2,760 1,071 13,207 0 138 17,176
116
117
Photography/Illustration
118
Image licensing & manipulation (Coda) 16,240 16,240
119
Image licensing & manipulation (Hacker) 15,000 15,000
120
0 0 31,240 0 0 31,240
121
122

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PLANNED
SERVICE TASK GROUP TASK OWNER STATUS DUE DATE % Done
START DATE
In Progress
Education Mgmt Call for Speakers 2008 Create Accepted, Alternate and Rejected Email Notification Copy 10/8/07 100%
Not Yet Started
Education Mgmt Call for Speakers 2008 Update Wingate with Session Codes, Status and Accepted Types 10/9/07 10/10/07 100%
Not Yet Started
Education Mgmt Call for Speakers 2008 Send Accepted, Alternate and Rejected Emails 10/10/07 10/12/07 100%
Not Yet Started
Education Mgmt Call for Speakers 2008 Assign Tracks to Speaker Manager 10/29/07 11/2/07 100%
Not Yet Started
Education Mgmt Classroom Management Coordinate room set up with classroom manager 0-25%
Not Yet Started
Education Mgmt Coaching Define criteria for coaching candidates and select candidates 10/29/07 12/20/07 0-25%
Not Yet Started
Education Mgmt Coaching Contract with speaker coach 10/29/07 11/2/07 100%
Not Yet Started
Education Mgmt Coaching Create and send coaching Introduction email 11/5/07 1/3/08 100%
Not Yet Started
Education Mgmt Coaching Communicate final coaching report requirements to speaker coach 11/5/07 100%
Not Yet Started
Education Mgmt Coaching Start sending weekly coaching updates to Sandra 1/2/08 1/2/08 100%
Not Yet Started
Education Mgmt Coaching Create Onsite Rehearsal Schedule 1/2/08 1/11/08 100%

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<1=>1%(4
Platinum Gold Bronze
Key Opportunity Key Opportunity Key Opportunity
1 1 1
Conference Opportunities Conference Opportunities Conference Opportunities
1 1 1
2 2 2
3 3 3
4 4 4
5 5
Exhibit Hall Opportunities
6 6
7 1
Exhibit Hall Opportunities
8 2
1
Exhibit Hall Opportunities Advertising Opportunities
2
1 3 1
2 2
Advertising Opportunities
3 3
1 4
Advertising Opportunities 2 5
1 3
2 4
3 5
4 6
5
6
7
8

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<1=>1%(4
Platinum Gold Bronze
Key Opportunity Key Opportunity Key Opportunity
Official Conference Bag Official Conference Wearable Official Notebook
Conference Opportunities Conference Opportunities Conference Opportunities
st
1 Day Keynote Speaking Slot Keynote Speaking Slot Track Session Speaking Slot
Track Session Speaking Slot Track Session Speaking Slot 4 Full Conference Registrations
10 Full Conference Registrations 6 Full Conference Registrations Conference Signage
Venue Signage Conference Signage Keynote Exposure
Conference Signage Keynote Exposure
Exhibit Hall Opportunities
pp
Keynote Video Loop
y p Conference Bag Insert
g
Keynote Exposure 10’ x 20’ Exhibit Space
Exhibit Hall Opportunities
Conference Bag Insert Exhibit Hall Aisle Signage
20’ x 20’ Exhibit Space
Exhibit Hall Opportunities Advertising Opportunities
Exhibit Hall Aisle Signage
20’ x 30’ Exhibit Space Meeting Space 100 sq ft Logo on Attendee Brochure
Exhibit Hall Aisle Signage Logo placed in print advertising campaign
Advertising Opportunities
Meeting Space 700 sq ft WWW Posting on US Conference Site
Logo on Attendee Brochure One-page 4 color ad in Program Guide
Advertising Opportunities Logo placed in print advertising campaign Expanded 75-word company description
Logo on Attendee Brochure WWW Posting on US Conference Site Post Show Mailing
Logo placed in print advertising campaign One-page
One page 4 color ad in Program Guide
WWW Posting on US Conference Site Expanded 75-word company description
Two-page spread in Program Guide Pre and Post Show Mailing
Expanded 100-word company description
Pre and Post Show Mailing

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