Serena chain group of hotels

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  • 1. CUSTOMER VALUE PROPOSALFOR SERENA HOTELS (CVP)
  • 2. SERENA CHAIN GROUP OFHOTELS The Serena Hotels Group is one of 96 companies that makes up the Aga Khan Fund for economic Development (AKFED), the for-profit arm of the Aga Khan Development Network Development (AKDN).
  • 3. SERENA CHAIN GROUP OFHOTELS The Group trades under the name Tourism Promotion Services (TPS-Serena) The company is listed on the Nairobi Stock exchange (NSE), where it trades under the symbol TPS .
  • 4. SERENA CHAIN GROUP OFHOTELS In November 2011, the group has 25 properties in Africa, in the countries of Kenya, Mozambique, Rwanda, Tanzania and Ugan da. The Group also maintains 10 properties in three Asian countries of Afghanistan ,Pakistan and Tajikistan
  • 5. SERENA CHAIN GROUP OFHOTELS Serena business Model is that when Cleints come to one unit property, Serena ensures that guest is given a discounted rate that will enable the client to join other Units of serena chain This makes Serena hotel to arrange the itinerary if their bookings are made at the head office.
  • 6. SERENA CHAIN GROUP OFHOTELS The Serena Hotels have put themselves in the market as a leading hotel. On Trip AdvisorTrip, they are in the top 1% of the hotels in the great Lakes Region. And for competitor hotels it will be hard or rather impossible to compete with. Differentiation based on service delivery and their product attributes.
  • 7. SERENA CHAIN GROUP OF HOTELS &RESORTS To attract guests to stay in Serena hotels indeed, The Serena Hotels offer their guests a more personal, individual unique service and experience, matching his budget and spending patterns. The Serena business model is all about creating a new and uncontested market space by increasing value through new products and services, while at the same time reducing the burden of unwanted features or services.
  • 8. SERENA CHAIN GROUP OF HOTELS &RESORTS The Serena Hotels & Resorts offer unique and personal experience, just as the guest values variety, choice and individuality The Serena Hotels & Resorts seeks to strengthen its presence in East Africa by developing new properties in Rwanda, Uganda, Tanzania, Burundi, and in Kenya. This will enable the Company the appreciation, to enhance its safari circuits and to offer clients an even wider and more interesting choice of holiday destinations.
  • 9. References: http://serenagilgitbaltistan.com/?pageid=832 http://www.serenahotels.com/d/serena/media/p df/TPS__Serena_Hotels_Annual_Report__20 09285454.pdf http://www.xotels.com/ http://www.tripadvisor.com/Hotel_Review- g187147-d1633522-Reviews- Secret_de_Paris-Paris_Ile_de_France.html
  • 10. Group Members Seth Tumusiime Ntare Deus Esperance Umulisa