Sales For Startups, March 08 @ IIMB Audi, Event Details

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Sales is arguably the most important function in any Startup. Whether online, or a traditional brick-and-mortar business, or a combination of both, Sales is key for success of any Start-up. …

Sales is arguably the most important function in any Startup. Whether online, or a traditional brick-and-mortar business, or a combination of both, Sales is key for success of any Start-up.



Many startups are launched by engineers, designers, and product managers: which is why they have such great products. But the old saying "Build a better mousetrap, and the world will beat a path to your door" no longer holds true. And this is why we notice that most startups have great products, but have poor sales.


As founder member, you need to understand sales and how you should use salespeople productively and efficiently.




Participate in the NSRCEL Sales For Startups seminar to get inputs on sales and to generate ideas on how you could leverage this crucial department to make your business more successful.

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  • 1. Welcome to For Start-ups An initiative of
  • 2. Business Incubation • To help entrepreneurs convert ideas into businesses • Public facing (open) incubator- not restricted to IIMB community • Physical and Virtual incubation Business Incubation Ecosystem • Business Plan Competitions (Ex. Next big Idea) • Start up Saturday • Bar Camps • Entrepreneur Talks • Partnerships and Networks • ForStart-ups Teaching • Target Audience : Management Students • Curriculum: Entrepreneurial Skills Knowledge Training • Target audience: Entrepreneurial community • Curriculum: Management knowledge and Skills Teaching and Training NSRCEL Focus Areas Ecosystem Research Direction of Research • Context specific emerging economy research • Focus on building data bases • Inform all levels from individual ventures through regions to policy makers Dissemination • Books • Position papers • Conferences
  • 3. Upcoming (Tentative) Open Source for Startups Doing Business With Open Source Saturday, April 05, 09:30 to 13:30
  • 4. Open Mentoring (Every 2nd & 4th Friday) Friday, 14th March Friday, 28th March Please write to ideas@nsrcel.org
  • 5. Contact Us www.NSRCEL.ORG www.4startups.in #forstartups 4startups@nsrcel.org @4Startups http://bit.ly/forstartupstv +91-80-2699-3701
  • 6. Google Group http://bit.ly/nsrcelGG
  • 7. MPWE •The Management Programme for Women Entrepreneurs (MPWE) classes will be held at the IIMB campus from 14 April – 3 May 2014. •The last date to apply is March 10. •MPWE brings together conceptual knowledge, practical skills and intensive mentoring – all in a 3-week capsule that enables women entrepreneurs to develop an actionable plan or strategy while they are in the programme. • For details visit http://bit.ly/MPWE-IIMB
  • 8. AWE @ NSRCEL A FORUM FOR ALUMNAE & WOMEN ENTREPRENEURS CONNECT WITH AWE HTTP://BIT.LY/AWE-NSRCEL https://www.facebook.com/groups/AWE.NSRCEL
  • 9. Schedule Sales For Startups Time 09:00 to 09:55 09:55 to 10:00 Schedule Registration & Networking Introduction to ForStartups & NSRCEL 10:00 to 11:00 A Brief Introduction to Sales, Prof. Prof. Ramesh Venkateswaran 11:00 to 11:30 Tea & Networking Panel Discussion : Demystifying Sales in a Startups Panellists: 11:30 to 13:15 Mr. Mr. Mr. Mr. Phanidra Sama, Co-Founder & CEO of redBus Girish Rowjee, Co-Founder & CEO of Greytip Software Lalit Bhise, Co-Founder & CEO of Mobisy Rajat Mohanty, Co-Founder & CEO of Paladion Networks Moderator: Prof. Ramesh Venkateswaran
  • 10. Prof. Ramesh Venkateswaran Prof. Ramesh has over 19 years of corporate experience and 20 years of experience as a management consultant and trainer. He has worked with Voltas and TVS Motors and has rich sales, marketing, and general management experience. As a certified Auditor for ISO 9000 Quality Systems, consultant and trainer, Ramesh has worked with leading international and national organizations. Ramesh is a Gold Medalist at IIM Bangalore; Member of Board of Directors, Patni Computer Systems Limited; recipient of IIM Bangalore Distinguished Alumni Award 2009. Ramesh is a Mechanical Engineer from the Indian Institute of Technology, Mumbai and a post graduate in Business Management from the Indian Institute of Management, Bangalore.
  • 11. Mr. Girish Rowjee Girish Rowjee is the co-founder of Greytip Software. Girish has guided Greytip into the position of a premier HR & Payroll solutions provider which today enables processing of 500,00+ employee records on a monthly basis. One of the early movers in the SaaS B2B space in India, Girish has been instrumental in positioning Greytip as a market leader in the Online Payroll space with around 2000+ paying businesses in India and GCC countries. Girish has done his Engineering from SJCE Mysore. He is one of founding members of iSPIRT (Indian Software Product Industry Round Table) and is a Mentor at the Founder’s Institute India.
  • 12. Mr. Rajat Mohanty Rajat is the co-founder and CEO of Paladion Networks, Asia’s leading pure-play information security provider. An alumnus of IIT Kharagpur and XLRI, he brings analytical approach to business management. Since inception, he’s been steering Paladion’s exceptional growth story. Under his leadership, the company has expanded its business reach across industries globally and has launched new offerings and brands which are hailed by many as “industry firsts”. He is regular invitee speaker on information security at various forums and is an avid reader. He currently lives in Bangalore with his wife and two kids.
  • 13. Mr. Phanindra Sama Phanindra Sama is the Co-Founder and CEO of RedBus, India’s First Online Bus Ticket Booking Service. Started in 2005 , today Redbus is the largest online bus ticketing company in India. It has the largest network of bus operators (350+ and growing). Customers can book tickets as per their convenience – be it the phone, home delivery, physical outlets or even SMS. Phanindra recieved his Electrical Engineering degree from BITS Pilani and PostGraduation from Indian Institute of Science. Prior to Redbus, he worked at ST Electronics and Texas Instruments.
  • 14. Mr. Lalit Bhise Lalit is a Mobile app veteran, geek and founder CEO of Mobisy technologies private ltd. Before starting Mobisy in 2008 he worked in Mobile apps industry for almost 10 years with various handset manufacturers. Lalit loves cycling and mountaineering apart from coding and running his own venture. He is proud father of 2 lovely children with a flair for writing and public speaking