Video Assets Explored - NSA St. Louis September Meeting

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    Video Assets Explored - NSA St. Louis September Meeting - Presentation Transcript

    1. Video Assets Explored
      How to Convert Intellectual Capital into Assets
      That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    2. Harlan B. Hodge, MSW
      • Owner of Imagine Videos
      2601 S. Kingshighway
      Beautiful South St. Louis Near
      Tower Grove Park
      • Social Worker
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    3. The Fine Art Of
      Making Connections
      Video Assets Explored
      10/2/2009
      property of Imagine Videos, LLC
    4. Objectives for Today
      • Explore the value of
      Video Marketing
      • Define Video Assets
      • Explore The Creation of Video Assets
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    5. What is Video Marketing
      VIDEO: Seven Reason You Should Use Video
      • The Strategic use of Video to generate “Fans”
      • It’s the SecondBest Way to Meet You
      • It’s FREE!
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    6. What is A Video Asset
      VIDEO: Video Assets Explored
      A Video Works In Your Absence
      Question
      “How Does A Working Man Ever Get Ahead?”
      Answer
      “He’s Gotta Make Money
      While He’s Sleeping.”
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    7. Examples of Video Assets
      The Mission Continues:
      Eric Grietens
      The Anthony Report:
      Anthony Stewart
      Stick With Character:
      Dan Moriarty
      Black Pages:
      Howard Denson
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    8. Maximizing Your Video Marketing
      YOUTUBE IS KING
      -Auto Sharing
      -Google Partnership/Search Priority
      -Smart Phone Access
      TubeMogul.com
      -upload one time and its
      available in dozens of places
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    9. LET’S Get YOU TUBEABLE!
      Describe Your Packaging
      What kind of box do you come in?
      What Does Your Label Say?
      One line that describes your brand
      What’s Inside?
      Write down 4 sentences of your
      INTELLECTUAL GOLD!
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    10. Creating A Video Asset
      Write a Script but don’t be “Scripted”
      Brand Your Video
      -Your Set/Background
      -Use sound
      -Style
      Plan Your Shooting Schedule
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    11. Must Have Tools
      Camera
      DIY: Canon HV20, 30 or 40
      Lighting (3 Point)
      “Recreate The Sun”
      No Shadows!
      AUDIO
      ALWAYS USE A MIC
      (Camera mics suck. Big Time!)
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    12. Editing
      NLE’s
      Beginners: Movie Maker and IMovie
      (Included with Windows and Ilife)
      Intermediate: Adobe Premiere ($99)
      Advanced: Premiere Pro ($799)
      Final Cut Studio ($899)
      CS4 Master Collection ($2,499)
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    13. My Favorite Video Marketing
      www.nametagtv.com
      Scott Ginsberg
      www.therisetothetop.com
      David Siteman Garland
      www.theanthonyreport.com
      Anthony Stewart
      Video Assets Explored
      How to Convert Intellectual Capital into Assets That Work for You
      10/2/2009
      property of Imagine Videos, LLC
    14. Free Online Resourceswww.tubemogul.comwww.cueprompter.comwww.adobe.comwww.videocopilot.comwww.lynda.comwww.commoncraft.comwww.bhphoto.comwww.digitaljuice.comwww.adobe.com
      10/2/2009
      property of Imagine Videos, LLC
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