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Video Assets Explored<br />How to Convert Intellectual Capital into Assets <br />That Work for You<br />10/2/2009<br />pro...
Harlan B. Hodge, MSW<br /><ul><li>Owner of Imagine Videos</li></ul>2601 S. Kingshighway<br />Beautiful South St. Louis Nea...
The Fine Art Of <br />Making Connections<br />Video Assets Explored<br />10/2/2009<br />property of Imagine Videos, LLC<br />
Objectives for Today<br /><ul><li>Explore the value of </li></ul>Video Marketing<br /><ul><li>Define Video Assets
Explore The Creation of Video Assets</li></ul>Video Assets Explored<br />How to Convert Intellectual Capital into Assets T...
What is Video Marketing<br />VIDEO: Seven Reason You Should Use Video<br /><ul><li>The Strategic use of Video to generate ...
It’s the SecondBest Way to Meet You
It’s FREE!</li></ul>Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2...
What is A Video Asset<br />VIDEO: Video Assets Explored<br />A Video Works In Your Absence<br />Question<br />“How Does A ...
Examples of Video Assets<br />The Mission Continues: <br />Eric Grietens<br />The Anthony Report:<br />Anthony Stewart<br ...
Maximizing Your Video  Marketing<br />YOUTUBE IS KING<br />-Auto Sharing <br />-Google Partnership/Search Priority<br />-S...
LET’S Get YOU TUBEABLE!<br />Describe Your Packaging<br />What kind of box do you come in?<br />What Does Your Label Say?<...
Creating A Video Asset<br />Write a Script but don’t be  “Scripted”<br />Brand Your Video<br />-Your Set/Background<br />-...
Must Have Tools<br />Camera<br />DIY: Canon HV20, 30 or 40<br />Lighting (3 Point)<br />“Recreate The Sun”<br />No Shadows...
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Video Assets Explored - NSA St. Louis September Meeting

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Video superstar Harlan Hodge shares insights and wisdom about creating videos, putting them online, and using them to market your business.

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Transcript of "Video Assets Explored - NSA St. Louis September Meeting"

  1. 1. Video Assets Explored<br />How to Convert Intellectual Capital into Assets <br />That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  2. 2. Harlan B. Hodge, MSW<br /><ul><li>Owner of Imagine Videos</li></ul>2601 S. Kingshighway<br />Beautiful South St. Louis Near <br />Tower Grove Park<br /><ul><li>Social Worker</li></ul>Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  3. 3. The Fine Art Of <br />Making Connections<br />Video Assets Explored<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  4. 4. Objectives for Today<br /><ul><li>Explore the value of </li></ul>Video Marketing<br /><ul><li>Define Video Assets
  5. 5. Explore The Creation of Video Assets</li></ul>Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  6. 6. What is Video Marketing<br />VIDEO: Seven Reason You Should Use Video<br /><ul><li>The Strategic use of Video to generate “Fans”
  7. 7. It’s the SecondBest Way to Meet You
  8. 8. It’s FREE!</li></ul>Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  9. 9. What is A Video Asset<br />VIDEO: Video Assets Explored<br />A Video Works In Your Absence<br />Question<br />“How Does A Working Man Ever Get Ahead?”<br />Answer<br />“He’s Gotta Make Money<br />While He’s Sleeping.”<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  10. 10. Examples of Video Assets<br />The Mission Continues: <br />Eric Grietens<br />The Anthony Report:<br />Anthony Stewart<br />Stick With Character:<br />Dan Moriarty<br />Black Pages:<br />Howard Denson<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  11. 11. Maximizing Your Video Marketing<br />YOUTUBE IS KING<br />-Auto Sharing <br />-Google Partnership/Search Priority<br />-Smart Phone Access<br />TubeMogul.com<br />-upload one time and its<br />available in dozens of places<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  12. 12. LET’S Get YOU TUBEABLE!<br />Describe Your Packaging<br />What kind of box do you come in?<br />What Does Your Label Say?<br />One line that describes your brand<br />What’s Inside?<br />Write down 4 sentences of your <br />INTELLECTUAL GOLD!<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  13. 13. Creating A Video Asset<br />Write a Script but don’t be “Scripted”<br />Brand Your Video<br />-Your Set/Background<br />-Use sound<br />-Style<br />Plan Your Shooting Schedule<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  14. 14. Must Have Tools<br />Camera<br />DIY: Canon HV20, 30 or 40<br />Lighting (3 Point)<br />“Recreate The Sun”<br />No Shadows!<br />AUDIO<br />ALWAYS USE A MIC<br />(Camera mics suck. Big Time!)<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  15. 15. Editing<br />NLE’s<br />Beginners: Movie Maker and IMovie<br />(Included with Windows and Ilife)<br />Intermediate: Adobe Premiere ($99) <br />Advanced: Premiere Pro ($799)<br />Final Cut Studio ($899)<br />CS4 Master Collection ($2,499) <br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  16. 16. My Favorite Video Marketing<br />www.nametagtv.com<br />Scott Ginsberg<br />www.therisetothetop.com<br />David Siteman Garland<br />www.theanthonyreport.com<br />Anthony Stewart<br />Video Assets Explored<br />How to Convert Intellectual Capital into Assets That Work for You<br />10/2/2009<br />property of Imagine Videos, LLC<br />
  17. 17. Free Online Resourceswww.tubemogul.comwww.cueprompter.comwww.adobe.comwww.videocopilot.comwww.lynda.comwww.commoncraft.comwww.bhphoto.comwww.digitaljuice.comwww.adobe.com<br />10/2/2009<br />property of Imagine Videos, LLC<br />
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